Best Tweets about Sales

Give fewer choices, get more action. https://t.co/l2U3ExOqKL

Want to become a killer marketer? Study these principles: - Scarcity - Reciprocity - Decoy effect - Anchoring Bias - Loss Aversion Marketing + Psychology = Deadly.

One of the best copywriters I know once told me: The average attention span is 3 seconds. Remember this in your copy.

Marketing 101: - Find people with a problem (Market) - Understand the problem (Market research) - Find or create a solution (Service/product) - Find a way to put the solution in front of your market (traffic) - Sell the benefits, not the solution ($) Stop overcomplicating it.

A Short List of Power Words You Can Use For Your Copy: Dangerous Vicious Greatest Ultimate Extra Exclusive Final Fortune Luxurious Massive Frenzy Thrive Triple Quadruple Instantly Immediately Genius Discover Crave Cheat Sheet Revolutionary Effortless Hack Bookmark this one...

Email Marketing Hack: Be concise. The more concise your emails are. The easier it will be to read them. The more people will engage with them. The more you’ll sell.

Copywriting is just handling the prospect's objections in logical order: 1) What is this? 2) How will it benefit me? 3) How does it work? 4) How is this different? 5) What's the price? 6) Do you offer a guarantee? 7) How do I get started? Stop overcomplicating it.

Planning to launch a new product? Don’t send just one email. Instead: >> Send an email before (priming) >> Send an email during launch (selling) >> Send an email after (reminding) Never fails.

First things I do when I get access to an ecom brands email account: - Look at email rev as a % of total rev - Look at the breakdown of email rev from campaigns vs. flows - Look at what flows are live - Look at how often a brand sends campaigns - Look at the segment(s) being hit

How to grow a YouTube channel: • Describe the video's value in the first five seconds • Ask a question you don't resolve until the last five seconds • With YT algo, 1 amazing video > 10 good videos • Quick cuts don't give people time to ask if they're bored —Mr. Beast

Want to 2x-3x your CTR? Play with your buttons' copy. >> Instead of "Shop now" use "I want it!" >> Instead of "Get gift" use "Grab the Goods" >> Instead of "Learn more" use "I'm interested, show me more!" Make it impossible not to click.

Apple didn't make an ad that said: "3GB of storage" They made an ad that said: "1,000 songs on your pocket" Benefits over features, always. https://t.co/l5eYuJ6N7k

How do you build a company with the brand loyalty of Tesla or Apple? https://t.co/6oNRstyyW4

6/ Say What Your Audience Is Thinking, But Is Afraid To Voice Aloud Your audience is wondering how you stack up. So don’t be afraid to tell them the truth. https://t.co/FmozCj6L7m

Website Hack: Instead of taking all your traffic to one page Make a Quiz Funnel with options on -Current revenue level? -Beginner, Intermediate or Advanced? -What do you want to learn? Then show each a different page HUGE ROI

Kinda black hat but best way to develop your offer is to get on fake sales calls with businesses that sell the same thing as you See how much they charge, their guarantees, how they handle objections

How email works: Subject line sells the open. Headline sells the body text. Body text sells the CTA. CTA sells the click. No tricks, just teamwork.

List of hot words to spice up your Email Copy: - Bonus - Exclusive - Limited - Discount - Don’t miss out - Kickstart - Save - Right Now - Last Chance - Effortless - Extra - Instantly - Immediately - Cheat Sheet - Hack - Tactic - Secret Bookmark this one...

How to sell in the first email: Use this email structure: >> Welcome to the family! >> We are [brand's story] >> We're giving you [X]% OFF on your first purchase >> CTA with discount applied Easy way to turn new subscribers into paying customers.

An email is basically a 5-step funnel: 1) Subject line → open 2) Open → headline 3) Headline → body text 4) Body text → CTA 5) CTA → click Stop overcomplicating it.

You'll make some money by competing on price. You'll make a lot of money by competing on value. Choose wisely.

Cold Email Marketing Tip: Don’t send cold emails from your main domain. If your domain is marked as spam too many times, it’s gone for good. Buy a similar, secondary domain and send your emails from there. Save your domain from the email graveyard.

Rolex sells status, not watches. Supreme sells scarcity, not clothing. Harley-Davidson sells a lifestyle, not bikes. Apple sells simplicity and style, not electronics. Great marketing teams sell feelings, not products.

12/ The Most Powerful Word In Marketing Is Free Free samples. Free trials. Free downloads. Free quizzes. There’s a reason these phrases are tied to some of the biggest companies in history. Free turns heads and earns the click. https://t.co/kv7Dav7ueM

Marketing tip: Don't make people feel like they're being marketed to.

The new playbook for marketing: - Stand out, embrace being "weird" - Have an aesthetic. Own it - Co-build with creators - Co-build with community - NFTs to supercharge the community - Video is your friend - IRL is your friend - Post often, but not too often - Make it fun

Customer loyalty is priceless. It's always a crime to cheat on your Barber https://t.co/2gBNPt2eFZ

Copywriting tip: Use your customers' words in your copy. People buy from people who sound like them.

Your value means nothing if you don't know how to market it.

The marketing wave to catch right now is Meme marketing Tik Tok organic Tik Tok ads

Copywriting observation: The less you try to sell, the more you sell.

Do not be a "full service" agency. You do ONE things for ONE niche. The same exact thing every time. Every sale, same sales system. Every client, same fulfillment system. An entirely systematized structure capable of running without you.

Copywriting tip: Cut your writing. - Easy words - No alliteration - Remove adverbs - Delete passive voice - Avoid complicated words Simple copy is effective copy.

Good copywriters are really good at writing. Great copywriters are really good at researching.

No better way to tell the world ur a loser than protesting with a street sign Its viscerally repulsive cuz you know ur looking at a low impact person. Could be using that time to get rich or self develop in a way that has real impact Lowest tier marketing imaginable

Who's giving all these gambling companies the advice to market to women Marketing gambling to women just means you don't understand human nature or basic biology The playbook is so simple: you market to Irish alcoholics. There's really no need to switch it up

Email Marketing Fact: Most people don't have time to browse your store for new items. So if you want to sell your new items to people... Use the "Best Seller" campaign. Every month, send an email sharing your brand's best-selling products. Make life easy for your subs!

Copywriting is when a human learns that a brand’s story is going to help their own story turn out happier

Copywriting tip: Relate to your customers more. Use expressions like: - “I understand” - “I know the feeling” - “We’ve all been there” The more you show them that you understand their pain, The more rapport you’ll create, The more likely you are to get the sale.

Want to get the most out of your email list? Tag/Segment your subscribers: - Clicked - Purchased - VIPs - Inactive/Unengaged - Viewed Product - Added to cart - Started Checkout Then send different emails depending on their tag/segment. Collect $$$.

Email Marketing Fact: Segmented email campaigns show 50% higher CTR than unsegmented ones. Some segments you can use for your list: - New subscriber - Buyer - Repeated buyer - Abandoned cart & checkout but never purchased - VIP Send different emails for each segment. Profit.

Your product doesn't have to be the best, newest, most unique product in the market. It just has to be perceived that way. BIG difference.

Good salespeople know the most about selling. Great salespeople know the most about people.

People log on Twitter and see thousands of tweets. People log on Instagram and see thousands of pics. People log on Facebook and see thousands of posts. But people open an email to read just you. Most don't understand how big of an advantage this is.

Marketing is a humbling profession. Sometimes the idea you are certain is going to work, doesn’t work. Or the idea you know definitely won’t work, definitely does work. Or the thing that used to work, stops working. You constantly need to learn, re-learn, and sometimes un-learn.

One of the easiest ways to write better copy is to be specific: “$13,973 in sales”is more beleviable than “$14,000 in sales.” “A medium chocolate & vanilla swirl with rainbow sprinkles in a waffle cone” sounds better than “two scoops of ice cream.” Be specific.

How to be a captivating storyteller... in 18 words For every fact, find a story For every story, find a hero For every hero, find a villain

8/ Don't imitate “You're alive in inverse proportion to the density of cliches in your writing” — Nassim Taleb https://t.co/JcaEDxeW0e

Coca Cola will never sell you how good their drink is They'll sell you happiness, an experience or some escape from the day-to-day Literally anything EXCEPT the drink Never sell the product, sell what your product does https://t.co/Mv6wvuNs3j

How to grow your email list: - Find a problem people have - Create a solution for it - Craft a landing page - Offer the solution for free - Ask for their email in exchange You get their email. They get your product/solution. Win-win.

9/ Ditch the thesaurus You're not impressing anyone https://t.co/SBFwa1KKIg

Honestly surprised I’m not seeing more TikTok agencies and freelancers on here. Probably obvious but I think there’s a massive opportunity to become the go-to person/team. So much attention on the platform and a big need for experts. 2022 is the year of TikTok marketers.

Friendly reminder that 4,100,000,000 people use email in the world. Trust me, It's not saturated.

I absolutely PROMISE you The agency who makes their site on Carrd Looking like absolute shit But has a VSL & case studies Is gonna outperform the pretty $10,000 website. EVERY SINGLE TIME. Fight me.

“Marketing doesn’t work on me” Sent from Twitter for Android, sipping Starbucks while wearing Gap tee-shirt, Levi’s jeans and Adidas kicks

Here’s what happens when somebody gets a cold email > “Was this automated?” Y/N > “Who is this?” Looks at your sending domain and visits website > “What do they do?” Explain this with a video on your site > “Have other people had success with this?” Case studies on site

For every brand I own I create a document of power words that convert & rally up my audience Words that my audience uses in their everyday speech I continuously add to it -- this is a powerful conversion booster

Copywriting tip: People have very short attention spans. Your job: To make them read the next line. And the next one... And the one after that. How? Half-finished sentences, suspension points, transition words. This tweet is an example.

Email Marketing Hack: Show more personality in your emails. How? - Stories - Analogies - Jokes - Personal takes - Powerful words The more human and relatable you sound, The more likely people will connect with you and ultimately be willing to buy from you.

Email Marketing Simplified: 1) Get their attention (Subject line + preview text) 2) Keep them reading (Body copy + imagery) 3) Call them to action (CTAs + links) Stop overcomplicating it.

Email Marketing Hack: After someone places an order, send them an email: - Your order has been placed! - Here are some bundles - Offer 2-3 bundles with a discount - This offer expires in 48 hours! - CTA (take them directly to cart/checkout) Super clean way to get more sales.

Every time you think you need to write something 100% original, remember the teachers who changed your life without inventing any new ideas

Good email marketers: "How do I make them buy?" Great email marketers: "How do I make them click?"

10. Your customer cares literally zero about your company, your story, your brand, or even your product. What they do care, is what it can do for them. Don’t fight this, embrace it.

Pizza hut sells fast delivery, not pizzas. Chick-fil-a sells customer service, not chicken. McDonald's sells good times, not hamburgers. Lesson: Sell experiences, not products.

All of the world’s greatest products have great marketing. All of them.

I've been thinking lately...no amount of marketing can save a lousy product If dogs don’t like your dog food, the packaging doesn’t matter – Stephen Denny

A great product with bad marketing is no longer a great product

The best sales calls don't feel like sales calls (discovery calls). The best ads don't feel like ads (meme ads). The best sales pages don't feel like sales pages (article pages). Lesson: The best marketing often doesn't feel like marketing.

Finding customers for your product will make you a dollar. Finding products for your customers will make you a fortune.

The best sales pages I’ve ever seen: - Focus on a big problem - Present a big idea - Explain a unique mechanism - Give a big promise - Show social proof - Offer a guarantee - Include bonuses - Have Multiple CTAs Include all these in your copy. Print $$$.

Don't sell lead gen services. Sell Facebook ad lead gen for Miami dentists Sell LinkedIn lead gen for Florida retirement homes Sell cold email lead gen for Californian HVAC contractors Specific > broad

Attention + flow. People have short consideration spans, not attention spans. (h/t @julian) Your goal: Get them to read the next line. How? Bucket brigades; bridge-phrases that drive the reader's attention to keep reading, line after line. Example: https://t.co/NaiLbQxuoY

People don't have short attention spans: • They finish 3 hour Joe Rogan episodes. • They binge 14 hour shows. They have short *consideration spans:* they must be hooked quickly. Point: Don't fear making great, in-depth content. But, ensure your first minute is incredible.

Email Marketing Fact: Using personalization in your emails leads to: 1) Improved open rate (82%) 2) Higher CTR (75%) 3) Better customer satisfaction (58%) Point: use personalization.

Copywriting tip: Don’t be a robot. - Use contractions - Start sentences with conjunctions - Don’t worry too much about grammar People don’t buy from robots, they buy from people.

One of the best copywriters I know once told me: Good copywriters don't sound like copywriters, they sound like friends. There's a lesson in there.

What people think email is, VS. What email really is. https://t.co/m7IOxidSZ0

Copywriting is going to make your money making easier in absolutely every fashion. Go read these: > Great Leads, Masterson > Scientific Advertising, Hopkins > Ogilvy on Advertising > Ultimate Sales Letter, Kennedy > Copywriter's Handbook, Bly > Boron Letters, Halbert

The most important thing in marketing/advertising is Telling your customer exactly what to do next

New to Email Marketing? Here's an easy framework to write your emails. It's called the "Problem - Solution email": >> Feeling [Problem]? >> It doesn't have to be like that! >> Introduce your product >> Show how it solves the problem >> Shop [Product] CTA Simple & profitable.

The majority of people aren't waiting around for a brand to post on social. The majority of people are looking to be entertained, delighted & engaged as they scroll through their feeds. Don't let your internal voice create unnecessary pressure to produce. Add value > clutter.

Copywriting is the most underrated skill. Most people write so they think it’s not hard. There’s not an obvious technical barrier like with coding or oil painting, where you can’t do it and therefore realize there’s skill involved

Mercedes sells status, not cars. Budweiser sells good times, not beer. Coca Cola sells happiness, not soft drinks. The best marketers sell emotions, not items.

3/ Load up on personal pronouns People pay attention when you talk directly to them https://t.co/7B85Jo1Lbf

Good copy is like meeting up for coffee with a friend. They talk about their problems. You empathize with them. You tell them your story. You introduce your solution. They have objections. You handle those objections. They pay the bill in appreciation for your help.

Don't sell copywriting, sell more purchases. Don't sell web design, sell more leads & signups. Don't sell email marketing, sell a revenue increase. People don't buy services. They buy outcomes.

11. People have short attention spans 12. People don't like learning, they like being entertained 13. People that are entertaining get attention 14. People that get attention make $$ 15. Women buy a helluva lot more shit than men

Copywriting Fact: Your prospect reads your ad with a bunch of objections in their head. Your job? To handle those objections in order. Example: - What is this? - Who are you? - Why should I trust you? - What am I getting? - Do I have a guarantee? Implement this. Win.

Email Marketing Fact: A product with social proof is 270% more likely to sell than one without it. Include social proof in your emails: >> Count of reviews >> Number of products sold >> Words from happy customers Watch your conversion rates go up!

Person A: "I sell waterproof phone cases that are graded ip68" Person B: "You deserve a stress-free summer by the beach *insert image of waterproof case*" Who are you buying from?

The best sales pages I've seen: - Use their customers' words - Focus on selling one thing - Are written for a specific person - Handle every possible objection - Have a clear CTA at the bottom Implement this in yours.

Marketing 101: - Get their attention with the WHY (Headlines, subject lines, pop ups) - Keep them engaged with the HOW (Body copy, page content, offer) - Get them to action with the WHAT (Purchase, book a call, learn more)

Here are a bunch of power-words to use in your copywriting: Bonus Discount Don’t miss out Exclusive Expires Extra Now Limited Last chance Hurry Running out Sale ends soon Save Ultimate Moneyback Guaranteed Cancel Anytime All-inclusive Kickstart Effortless Ahead of the game

7/ Use contractions Only academics say “you are” h/t @wordmancopy https://t.co/IhFBq1Siae

1/ Don't write AT the reader Involve the reader in your copy https://t.co/Cv3RWvkgXZ

10 Things we’ve learned at Golden Hippo after spending over $1B (of our own money) on online media: 1. “They must see your ad 7 times before they buy” is the biggest line of B.S. in advertising history

Coding isn’t the most valuable skill, copywriting is.