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12 Twitter Thread Ideas That Always Work


Alex Llull


Last update: 2022/09/16

You need to write threads on Twitter to grow. It’s not theory, it’s a fact.

Most Twitter users know that threads get the most attention, whether they've been on Twitter for a while or not.

They get the most likes, retweets, and comments. But most importantly, they get the most followers.

A single tweet can go viral but it doesn’t compare. You can demonstrate your expertise, knowledge, and experience in a thread. That builds trust and attracts more followers.

It is absolutely possible to grow on Twitter with only tweets. But if you want quick growth, you need to be writing threads. They are that 20% effort that drives 80% of results.

Thread growth

But we know writing a thread can be hard. We’ve written about How to Write a Great Thread here, but today, we don’t want to focus on the how, but on the what.

We’ve put together a list of 12 thread ideas so you can start writing your own threads. let’s dive in!

#1 - Tell people how to do something


Yeah, that simple. Most threads are simply cut-down blog posts explaining how to do something.

If you want to maximize your chances of success, write about a topic your audience is asking about (maybe on your DMs or around the feed).

#2 - Share a list of simple tips

Alex Llull 🕵️‍♂️


13 quick tips to instantly improve your tweets. 2 min read for a 10x impact:


This one is easy to put together and often yields great results. It’s as simple as crafting a list of short trips around your niche and industry and sharing one per tweet.

#3 - Talk about something your audience is struggling with

Amanda Natividad


If you struggle to publish regularly... Here are 11 prompts so you'll never run out of content ideas:


This is a quick but punchy hook, as it attacks your audience’s biggest pain point.

You know your audience. You know what they struggle with.

Write about how they can solve it.

#4 - Share a transformational story

Jordan F┃Stock Trader


From losing $15k over 2 years, to now making $15k/month... Here's 10 tips I'd tell my younger self:


I'm sure you have a transformation story to tell. A story about how you bounced back after getting fired, a fitness story...

It doesn't matter what the story is, these are great threads. Just make sure the hook reflects your transformation!

#5 - Share a list of sentences

Dakota Robertson


23 sentences that'll improve your writing more than 12 years of English class:


This one is quite similar to the “tips” type of thread. The only difference is that you can curate other’s people content here (with credit), as it’s a recap of sentences.

Pay attention to how Dakota frames the hook. It’s not just “23 sentences about writing”.

It’s “23 sentences about writing that will teach you more than 12 years of English class”. He’s making a bold statement here, which definitely helps capture the audience’s attention.

#6 - Talk about something most people suck at

Wes Kao 🏛


Most people suck at giving feedback. Here’s a framework for feedback that creates behavior change:


Many of us face the same struggles. I’m sure it’s the same in your content niche.

So why not tackle them using this hook? Tell people “Most people suck at X or Y”. Then follow up with the solution to that.

We are halfway off our list. If this is not enough, we also have a list of 24 things to tweet for when you run out of content ideas!

#7 - Give away “insider” knowledge

It feels illegal to know about these 20 websites:


Make people feel like they are getting “exclusive” information.

What are those things you know that you are sure more people don’t? Create your own thread using the above tweet as an example.

#8 - Make a list of “life lessons” for your birthday

𝐓𝐡𝐞 𝐀𝐫𝐭 𝐨𝐟 𝐏𝐮𝐫𝐩𝐨𝐬𝐞 🇺🇸


Today I turn 42. Here are 42 lessons that I learned (about wealth, money, & life) over the past 42 years. //THREAD


Your birthday is the perfect excuse to share a list of life lessons related to how many years you have.

The only downside: you can only use it once a year!

#9 - Solve a curiosity gap

Tobi Emonts-Holley


If you sleep less than 8 hours a night, read this:


A curiosity gap is generated when the audience realizes there’s new information available, creating a desire to read it.

A lot of tweet writers actually use this as a way to generate more attention for their writing.

In the case above, it’s even more effective as it’s attacking directly a pain the reader is facing.

What’s that for your niche?

#10 - Curate content

I hated writing in school. Now, at 20, I've written hundreds of essays, emails and articles. Here are 10 great resources to make you a better writer:


Not all content creation needs to be original content. In fact, curators are on the rise!

You can apply the curation angle to any topic. You can do:

  • Movies
  • Resources
  • Books
  • Podcasts
  • Newsletters

And much more!

#11 - Share lessons learned

I made £500K+ from freelancing in the last 4 years without working all the time. Here’s everything I learned. A thread.


Maybe it was a project, something in your 9-5. how you grew your business…Whatever it is, we are sure you learned a lot and can craft a list of lessons to share.

#12 - Share your hot takes about something

It’s 5pm, freezing outside, and I’m two whiskies deep. A few thoughts and hot takes (on a wide variety of topics):


If you want to differentiate yourself on Twitter, you need to be able to give your own opinion about things.

Don’t be afraid to position yourself on certain topics in your niche and industry!

Keep your audience growing

Twitter threads are the best way to grow fast. But that's not all! Take a look at these links to learn more about everything Twitter has to offer:

See you on the next one!

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