A great Twitter profile has 3 components: Profile picture, Bio and Content.
In this blog post we’ll cover all three. We’ll analyze a profile that converts over 15,000 followers a month, tell you how to attract them and what content you should be producing. If you do what’s in this blog post you shouldn’t have a problem getting your first 1,000 Twitter followers.
So let’s get right into it:
There’s one rule to follow here. You should tweet about something that check three boxes:
You want something that you’re good at because that means you’re already ahead of your competition.
You want something that has a market because you’ll want to monetize it later on.
And you want something that you actually enjoy because if not you won’t stick long enough to do it.
Should be noted that your topic isn’t set in stone. At any point you can pivot and rebrand. Some of the most successful accounts have done it. So don’t think too much about this. The most important thing now is you actually start.
Tweet 1-2 threads a week and 5 tweets a day.
Threads are great because they attract a lot of attention. One thread can easily do more than 10,000 tweets. And this isn’t an exaggeration.
Threads drive serious impressions. So here are 10 thread topics you can use:
Note: Only attribute it to one thing. Stick to the rule of 1.
Why does Red Bull own an F1 team? Because the company — which sells $7B+ of energy drinks a year — is a pure marketing firm (outsources all production). Its invested $2B+ into F1 but has gained multiples of that for the brand by "manufacturing history". Here’s a breakdown🧵 https://t.co/Okk5o1dUmh
With Jeff Bezos stepping down as CEO, here’s a thread of the best things I’ve learned from him. 1. Be willing to change your mind. As Bezos famously said: "Anybody who doesn’t change their mind a lot is dramatically underestimating the complexity of the world we live in.”
13 Red flags in MEN‼️ 1. He won’t take charge, passive, indecisive + insecure (poor leadership) 2. He’s too agreeable, puts you on a pedestal, seeks your approval (Nice Guy) 3. He lack’s emotional intelligence, detached, can’t control emotions, poor communicator (immature)
Here's what the future of education looks like: 1. Teaching will become an extremely lucrative profession. Salaries will follow a power law. The best teachers will make millions of dollars per year and teach thousands of students every year. In fact, this is already happening.
Now that you have them written, here’s the next question:
Make a list of everyone who has the audience you’d like to have. So if you’re a freelance writer, pick accounts related to copywriting, marketing and sales.
Put them on a list.
Then engage with them for 20 minutes a day. But don’t just say anything. Add to the conversation and make your comment relevant.
This way we’re using the big accounts’ platform as leverage. If your comment gets a lot of likes then people will see it.
And if your bio and profile picture is on point, people will follow you.
Now you’ll see how to choose the perfect profile picture and craft the perfect bio.
Your profile picture is the first thing people see from you. It’s the first opportunity you have to land a good first impression. And those are hard to change, so let’s make it good.
Some people like to have an anonymous profile (nothing wrong with that). If you want to keep your identity secret, go for it. But there are some tradeoffs:
Anonymous profile: higher engagement and is more recognizable. But you trade credibility and leverage associated with your name. It’s easier to do business with a human than with a movie character, after all.
Non-Anonymous profile: Less popular appeal (since a Brad Pitt profile picture is probably more recognizable than yours). But you have more leverage.
It’s recommended to have a personal brand. But whatever you do: have a face on it.
Logos don’t attract attention. Faces do. Even if it’s not yours. Invest in some high quality headshots. It will make your profile way more relatable and easier to trust.
The perfect twitter bio has 3 main components. They all play a role in making you money, making you relatable and in converting the profile visitor into a follower.
The perfect twitter bio answers three questions:
Social media works a lot like a high school. Everybody wants to be friends with the cool kids. And the coolest kids are the ones that not only have a life on Twitter. But a life outside of it as well.
Tell people what you've done and it brings you credibility:
Prove that you're competent at something. This will translate to better engagement and higher quality follows. Now on to the next one.
This is an often overlooked one. Telling people what you're building allows them to relate to you. Too often do social media accounts want to look perfect.
But that doesn't work on Twitter. Instagram is where people pretend to be brands. But Twitter is where brands pretend to be people. Everything is more real. There's a better connection. That's what makes it special.
And telling people what you're building allows that connection to flourish. It brings people into the journey and they'll end up cheering for you. Both during your journey and when you get to the destination.
It's just an excellent way to show vulnerability and relatability.
This is the most important one. It's what will convert people to "that's interesting" to "I need this". Rule of thumb: "Nobody cares about what you do. Everyone cares about what you can do for them."
It's good to show vulnerability and credibility. But in the end people are self-centered. They want to know what's in it for them. Nothing wrong with it, that's just human nature.
And chances are they'll at least consider it (which is more than most people get).
And that's it! That's how you craft the perfect bio. Here's an example for you:
What have you done?
Writer, Ghostwriter and SaaS Founder.
What are you building?
Building a $4MM company (tweethunter.io).
What can you do for other people?
Tweets on audience, copywriting and persuasion.
This profile converts 500 people a day on average. And in the last 30 days it has converted 15,020 people. Proof:
Like almost everything, Twitter is a game of both luck and consistency. If you crafted your bio and chose a good profile picture you’re already ahead.
Log on every day and engage with people for ~20 minutes. It’s not that much. The Twitter game (and business in general) is won by the people who are willing to put in the work without seeing any progress.
One day you’ll wake up with the audience you want. You just don’t get to choose when. It will happen, but you have to stay consistent.
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