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Copywriting Tip #37 Keep your copy concise. No big, fancy words. Just simple ones.



Copywriting 101: Don't sell features, sell benefits. For example, imagine you sell pencils. And you sell those pencils in packs of 7. Don't JUST state the feature: 'Sold in packs of 7'. Sell the benefit OF the feature: 'One stop to the store gives you enough pencils to last a WHOLE month'. The reason this works? Because humans don't buy with logic, they buy with emotion. State features β†’ sell benefits β†’ make more sales. Apply this same technique to hooks in your content. Don't write hooks like: '5 cold outreach tips' Write hooks like: '5 cold outreach tips to improve deliverability and stop hitting spam boxes' Tap into your readers emotions and desires. This is how you write easy money hooks. And attract more people who have emotional problems that you solve with your products and services. P.S. what’s a writing tip you’d like to share?



People don’t like gambling with their time β€œBuild curiosity” type copywriting tricks don’t work on YT Give 100% context in titles



Should you have a website as a copywriter?


Katelyn Bourgoin 🧠

@KateBour

In copywriting... It pays to be specific, literally



My copywriting warm-up: 1) read a sales letter (or two) from Swiped 2) write out benefit bullets a) list out all features b) turn those all into benefits 3) lay out a checklist for everything I want to write Then I turn off my brain and let the words come out.



I tried to shortcut writing. The results. 0 engagement. I've tried Chat GPT I've tried Google voice. I've tried a ghost writer. Nothing beats writing your own stories. Agree or disagree?



Bad copywriting: - What you sell - What it includes - Buy now Good copywriting: - The problem you solve - Proof that you can solve it - Why it's painful - How you solve it - Why you're unique - How you minimize risk - More proof - Buy now - Even more proof



Reading copywriting books is a great way to start. But don't fall into the loop of learning without application. Read > Apply > Makes mistakes > Learn > Repeat.



Quick Copywriting Tip Use micro commitments in your copy... Words or short phrases designed to get a β€œyes” from your prospects. Examples: β€’ Right? β€’ Got it? β€’ Agree? β€’ Correct? β€’ Understand? β€’ Makes sense? The more yeses you get the better.


Nicolas Cole 🚒

@Nicolascole77

Over the past 10 years, my β€œwords” have generated millions of dollars in revenue. At the core of this is copywriting. It is one of the most valuable skills you can build as a writer. So here are the 20 copywriting laws I live byβ€”which you should hang on your wall: pic.twitter.com/3rJ2WczERv



Study sales Study design Study writing Study marketing Study copywriting Study human nature Study cognitive biases Study neuropsychology Study emotional triggers



10 tips that’ll teach you more about copywriting than an $80,000 writing degree: (I used these exact strategies to grow my business to $12,800,000): pic.twitter.com/Rjt8s0GaN8



joan didion said that one of the things that helped her become a better writer was learning how to write within a 216-character limit while copywriting at vogue which is basically what i do on twitter dot com



Here's the template I use whenever I need to delegate something. It's yours to copy/use/steal. pic.x.com/lCvAiAqTc0



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