Twitter can be one of the most powerful marketing tools for your business – or one of the most pointless. It all depends on how you use it.

There are many people out there using Twitter for making millions for their businesses, but many newcomers and creators think the trick is based on automation. That’s not true.

The secret to mastering your Twitter feed is to post content your followers will care about.

Let’s uncover a few things that will help you become better at Twitter and nailing your messages across your feed.

I don’t know what to post on Twitter!

The primary purpose of Twitter is to follow and be followed. And to be followed you need to master the content you deliver: make it engaging and valuable for your readers. Otherwise, why will they follow you?

If you’re just getting started and haven’t got your first 1,000 followers yet, you may not have any idea of what will make readers tick and you’ll be clueless about what to post.

The answer? Share your expertise, ask and answer questions, make comments, and share valuable information —either yours or from other Twitter accounts— with your followers.

But first, you need to have a strategy in place.

Do not just make it up as you go along.

Instead, develop your own strategy for what to post, to whom, and when. This way you’ll be able to schedule your tweets and spend more time working on your business, while Twitter’s algorithm does the heavy lifting.

💡 Note: If you have a personal account that you’d like to clean to start making business, you can delete all your retweets using TweetHunter’sUnRetweettool.

What are some good ideas to post on Twitter?

The first thing you should know is how to use Twitter Advanced Search to find good ideas for posting and also interact with big accounts you want to take notice of you.

Here’s how you can do it:

1. Use Twitter’s Advanced Search option

Search for something in the topside search bar.

2. Click “Advanced Search”

Click it on the Advanced Search item from the menu:

3. Use the options according to your intention:

Take advantage and be creative about the options given by the advanced search. Here are the options you’ll see:

• “All of these words” - It will look for tweets that contain all words you wrote on the box.
• “This exact phrase” - Looks for tweets that contain the phrase the same way you wrote it. It does not look by words, so if they’re written in a different order, it won’t show them.
• “Any of these words” - It will look for every unique word you have written, showing every tweet that contains at least 1 word.
• “None of these words” - It will exclude all tweets containing any of the words written.
• “These hashtags” - It looks directly for the hashtag. If a tweet has the same hashtag, it will appear.
• Language
• “From these accounts” - Using the format @name, you can filter by the account that posted it.
• “To these accounts” - This will return tweets given in reply to the account we entered in the box.
• “Mentioning these accounts” - Will show only tweets where the account is mentioned.

Also, we can filter by:

• Replies - You can search by both original tweets and replies, or only replies.
• Links - Can choose if to include tweets with external links or not.
• Engagement - You can filter by the number of replies, likes or retweets. This can be really interesting when looking for topics that interest the audience.
• Dates

This way, you can search for the most interesting topics or the hashtags you want to be involved within your business or personal brand.

💡 Example

I’m a writer and want to promote my small business. What to post as an author or for my personal brand?

1. First, you can use the Advanced Search function for looking at what tweets had the most engagement about the topics you want to focus on.
2. Then, using the same tool, look for your competitors or colleagues that are most followed: Editors, writers, reviewers…
3. After that, you should look for the tweets in these accounts that got the most engagement. There, you can make your own ideas about what is most interesting for your audience or you can engage with their tweets and get more visibility for your account.

How to post interesting Twitter content?

When you are a Twitter n00b, you need a place to start, so here are a few ideas:

• Write about what you do on your business. Tools you use, how you do something, “life-hacks” you use or know. An example of this can be the following: as a Social Media Manager, you can post how you plan your editorial content or the list of tools or websites you use for doing your job.
• Post metrics from your business. For example, an entrepreneur who owns a podcast or a youtube channel can use Twitter to reach their followers and share their growth on those other channels. It will make them curious and if they are on the same mission, most likely will follow you to learn more.
• Share the plans for the day or last day's tasks. A programmer could post the journey he followed during the last three days of learning a new programming language, or how she plans to develop the project she’s working on that day.

💡 If you’re looking for more ideas like this,here you have 24 things to postthat will help you.

These templates will help you post better Twitter content

• Lists: You can do lists about everything. For example, as an entrepreneur, you can share a list of accounts you follow due to the content they create.
• It’s not this / it’s that – structure. As a small business that sells shoes, for example, you could post something like this:

• Before-After Structure. A Webmaster can post about the time he needed to create a new web when he began versus the time he needs now.

💡 For more structures or templates to tweet,here you have 12.

When writing valuable Threads, using these tricks will help you with the heavy lifting.

• First, you should hook the reader with phrases that make him feel that he needs to read it. As a programmer, you can say something like this:

• The content should be good enough for people to share it. In our programmer example, the tips and tricks he used to learn more and apply for the job, how he managed to work full remotely, the resources he used for learning.
• A call to action at the end is perfect. It will depend on your goal with the thread, it can be just as simple as generating more engagement, so you can say something like (for our programming example) “ Do you have any tips or tricks to learning faster? Write it down!”. You can also use this for driving traffic to your website, buying courses or books, etc.

💡 If you want to master thread writing, follow my advice and learn to make viral threads.

Posting to get more Twitter followers? Here’s how:

The very first objective you should have is to grow your account by getting more followers.

To do that, you need to reach more people, especially at first. You can go get help frommost trendy tweets, and ride the wave of trends to get a boost in popularity.

Retweets are a nice help, you can make two or three a day, so you don’t get your timeline empty too much time. Your name will appear near it, so it’s, again, relevant to have a catchy name.

The frequency of the tweets is also relevant. You should know when your audience is more likely to see whatever you post. At least 2 or 3 tweets a day, but 10 is a nice number, at least when you’re beginning.

Posting to drive traffic to your website? Here’s how:

Creating an audience on Twitter is a great way to drive traffic to your website.

The best way to do this is by creating engaging threads that make people read it from beginning to end. At the end of it, there should be your website’s URL or selling link if you are selling, or anything else you want the reader to click.

There are also some things that you should never do when posting in order to drive traffic back to your site:

• Don't spam people with too many messages;
• Don't post irrelevant content or links to unrelated sites;
• Don't post too often;
• Don't be unprofessional in the way that you present yourself online.

Some ideas from Gary Vee - his $1.80 strategy:

GaryVee is a great Twitter (and social media) teacher. If you don’t know his strategies can be real simple. Here’s his 3 step guide on how to use Twitter to build your brand:

• Step 1: Use Twitter Search
• Step 2: Search words and phrases relevant to your brand or industry. Using the “Top” list or by using the Advanced Searching we showed above, look at the most engaging tweets and interact with them.
• Step 3: Leave your two cents. Begin by replying to the ones that already have reach (has many likes or retweets, etc. It’s like talking at the bar with friends. Also, don’t be shy, and participate in everything you have a strong opinion or reaction.

💡 This is often known as the 1.80$ strategy: leave your two cents on 90 different posts per day (2₵ * 90 = $1.80).

Let’s suppose you want to break into the Real State industry. As a real estate agent or agency, you have a strong opinion on gentrification, housing markets, rental properties… Just leave your 2 cents on whatever you see with strong awareness or engagement.

Scheduling your Twitter posts:

Scheduling your posts is one of the most important topics to know. People enter Twitter at several hours, and sometimes posting at one time or another can result in much different views and engagement.

The best way to do this is by usingTweet Hunter. In the following video, you can learn how to do it. It’s fairly easy!

https://www.youtube.com/watch?v=8o0yJdcOLZM

Wrapping up on what to post on Twitter:

To sum up this article:

• Focus on getting followers first. To do this, we should impact our audience by creating useful content and having a professional and catchy profile.
• Learn what makes your audience tick, using Twitters Advanced Search
• Multiply your efforts for fast growth using Twitter’s Advanced Search, and the 1.80$ strategy from Gary Vee.
• Remember to free yourself from daily posting: schedule your posts usingTweet Hunter, and leave 30-40 minutes per day to engage 90 times with other accounts.

✅ Another tip: maybe you have content that can be improved or repurposed. Check our guide How to become a content machine and learn step-by-step how to repurpose your content.

See you on Twitter’s algorithm!