Who are you? What’s Tweet Hunter? Where am I?
We’re the team behind Tweet Hunter, the leading tool to build your audience and personal brand on Twitter. Tweet Hunter helps you create high performing content, engage with the right people, find leads, and monitor your results. We are trusted by over 4000 customers.
Want to learn more? We offer a 7-day free trial
if you want to give it a shot.
What are you calculating exactly?
Based on your recent metrics and public data, we try to estimate how much money you could ask for when doing a sponsored tweet or thread or if you tried to sell your Twitter account as an asset.
Depending on your context, this value could mean different things for you. Money you could ask from a sponsor? Advertising budget are saving? Just a fun estimation?
You choose 🤷♂️
How are you calculating the value of an account exactly?
We take into account the following values:
- Your industry / the topics you tweet about
- Your follower count
- Views you got on your latest posts
- Engagement you had on those
Your industry, follower count and engagement rate allow us to estimate a CPM (cost per thousand impressions), the most common metric in digital advertising and marketing. For example, if your CPM is $8, it means every time your tweet reaches 1,000 people it’s worth $8. That number varies across industries and according to the influence you have on your audience (hence your follower count and engagement rate being taken into account).
Then we look at your average reach per tweet and combine it with your CPM to estimate the value of a sponsored post and the worth of your account.
I feel my account is worth more than just $$$.
And you are absolutely right! This is just a fun tool. For some, it may be an indication of how much their account is worth or how much they should charge for a sponsored tweet. But most people don’t value their Twitter account in $USD but rather in what it allows them to do: consume content, create content, learn, be entertained and more.
I think the number you’re giving is false.
That’s entirely possible!
Our method is not perfect and you may very well be able to charge more (or less) than the value we show. We built this as a free tool to provide an estimation, not a definitive number you should abide by. Down the line, the only thing that matters is what you think.
Should I reach out to the famous accounts you list to request a sponsored post or to purchase their account?
Definitely not. Most (if not all) of them will decline as they are not in the business of sponsored posts or account trading. We picked these accounts simply to showcase how much a famous account *could* be worth. They definitely didn’t ask us to do this or offered to sell any kind of services for that price, and are totally not affiliated with this tool.
How can I grow my Twitter account?
You being here means you probably already understand how posting content is one of the key tactics to build your personal brand on 𝕏 (formerly Twitter). But it’s not the only one!
Growth on social media is powered by relationship-building. It’s why we strongly encourage you to keep 5, 10, 30 minutes of your workday to interact with other people’s content on 𝕏 (formerly Twitter). Ideally, people who are relevant to your field.
And a lot goes on backstage as well. Reaching out to specific people and having thoughtful conversations with them in their DMs is the last pillar of 𝕏 (formerly Twitter) growth.
Finally, it’s about mindset more than anything else. Don’t expect insane results within 2 days of posting. It’s just not how it works. However, being consistent over time will without a doubt generate value for you, your brand and your business. Everyone says it because it’s true.