When you log into Twitter, you'll notice that top creators are tweeting 3, 5, and even 10 times a day. How is it possible to produce so much content on a daily basis?
We know it can be challenging to keep up with the demand for fresh content. What some creators fail to realize, is that you don’t actually need to be producing new content all the time.
There’s this not-so-secret tactic that every prolific creator uses to always be on with their content: Content Repurposing.
Yes, every creator, even the ones you admire, repurposes their own content all the time.
But content repurposing isn’t simple. It requires some previous knowledge and systems.
In today’s post, we’ll look at how you can repurpose your content, and how Tweet Hunter is the best tool to help you with it.
1. Benefits of Content Repurposing
Repurposing your own content is an essential strategy for creators looking to maximize the impact of their work. These are the main reasons why:
→ Saves Time
Creating new content from scratch all the time is time-consuming and often leads to creative burnout. Repurposing your own existing content allows you to save time while still looking fresh and valuable to your existing audience
→ Reaches New Audiences
Repurposing allows you to impact newer followers who most likely haven’t seen your original content. By presenting your content in different formats or even on different platforms, you get to expand your reach and attract new followers.
→ Increases engagement
One good idea with poor formatting and readability will likely get ignored on Twitter. But if you feel the idea has potential, you can always try to repost it again making some adjustments.
Sometimes it’s also about timing.
→ Reinforces your message
If you are trying to build a professional creator brand, you need to stick to a few select topics and get well-known for that. To that, you need to repeat your message constantly to your audience.
Repurposing allows you to do that
→ Expands the lifespan of your content
We all know tweets and threads last very little on the feed. The average lifespan of a tweet is less than 30 minutes. After that, if it hasn’t gotten any traction, it’s like no one has seen it.
2. Examples of Content Repurposing
But actions speak louder than words (or examples in this case). Let’s take a look at some effective uses of repurposing:
Repurpose on Twitter
Both hooks are very similar. I updated the number of strategies and added “unconventional” to the hook. I also changed some content inside the thread.
6 months later, I have a “new” thread with similar numbers.
Repurpose to other platforms
Jay Clouse is really good at repurposing content from Twitter to LinkedIn. Here’s a very simple way of doing it: screenshots
3. How to Use Tweet Hunter for Repurposing Content
The basics of repurposing content are identifying content worth repurposing, then breathing new life into it.
Step 1: Find content worth repurposing
The first one is to simply type your username on the Tweet Hunter search bar 👇
This will return a selection of your best-performing content. Easy right?
But if you want to dive deeper, you can go to the “My analytics” tab. There, you can sort the search by different time frames. You might want to go 1, 3, or even 6 months back on your content.
Once you’ve done that, Tweet Hunter will return a list you can filter by impressions, reach…
🏹 Pro tip: not everything is likes. You should also pay attention to profile clicks.
While some tweets may not have the most likes, if they receive a good number of profile clicks, it means that they are interesting to your audience. This is because they felt compelled to visit your profile.
Step 2: Repurpose the content
Here's where the "magic" happens. Once you've identified a tweet to repurpose, you can do one of the following:
Make it shorter
Make it longer
Change the tone
Change the format
Update your Point of View
Or simply copy-paste it
It doesn’t have to be complicated. The magic of repurposing is that it takes less time than creating something from scratch
Some other ideas you can execute:
Find a thread that performed well and repurpose each tweet inside as single tweets
Curate a running thread of your posts around a similar topic
What about other platforms?
Twitter is the perfect medium for you to repurpose content on other platforms.
There are several ways to distribute repurposed content. Our advice is to keep it separate from the original piece, ideally by at least a week. If possible, spacing it out even further can be even more effective.
Remember, you must repeat your message if you want it to stick.
You might wonder, “Won’t people notice if I post the same content?”
Here's the thing about repurposing your own content: 90% of your audience hasn't seen it yet.
And from the 10% that have, they most likely don't remember.
You are doing them a favor by sharing it again.
Content repurposing is an untapped opportunity
Repurposing your content is a smart way to save time, reach new audiences, and reinforce your message. You created that content once, don’t let it go to waste!
Use Tweet Hunter to find your top-performing content and start repurposing easily. Sign up today and start maximizing the impact of your work!
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