Navigating the world of Twitter can be overwhelming for those who are trying to improve engagement. With 500 million tweets posted every single day, the chances that your tweet is getting noticed by the people who matter to you can be bleak.
So how do you get engagement on Twitter? Are you using Twitter without a thought-out strategy?
Knowing what time is best to post on Twitter is just as important as what to post.
Publishing tweets that are value-driven, informative, and witty is an effective way to drive engagement. But you should also know the best time and day to post on Twitter, so your target audience is online. This is one of the best ways to boost your presence on the platform, get noticed and get maximum reach and more followers, as a consequence.
Easier said than done. There are several factors at play here. Let’s dive in and explore all the factors to understand the best time to post on Twitter for maximum exposure.
If you want a personalized schedule with the best time to tweet, we analyze your own followers’ activity and recommend you the best times of the day to post on Twitter. All for free. Get to know the best time to tweet.
Does the time you post affect the engagement or reach of your Tweets?
Twitter users now have the option to switch the order of their feed from top tweets to the latest tweets. Instead of an engagement-based feed, your users can choose to arrange their feed in chronological order.
Why does this matter to you?
With this change, your tweet can now be replaced with more recent tweets.
If you do not post your tweets when your target audience is online, you may never be noticed. Your audience will only see the most recent tweets that are published when they are online.
So how do you figure out the best time to post content on Twitter?
Consider your audience first
The best time to post on Twitter will largely depend on your industry and your audience. Are you in the B2B or the B2C segment? Think about your goals and the audience you need to reach.
The key to driving engagement is knowing how and when your target audience spends time on Twitter.
Knowing this will bring you one step closer to figuring out the right time to schedule your posts for maximum results. Here are a few examples of when you should post by your industry type (CST):
· Recreation: Best time to post- 9 AM on Friday.
· Finance: Best time to post- 2 PM on Sunday, 1 AM to 5 AM on Tuesday.
· Health: Best time to post- 8 AM to 2 PM on Wednesday.
· Education: Best time to post- 5 PM to 6 PM on Saturday.
Is there a best day to tweet? Or should you focus on just tweeting every day?
Twitter is the platform people turn to for breaking news and up-to-the-minute content.
This means that for brands and people building personal brands to be relevant and in the loop, it is important to focus on tweeting every day.
Brands use Twitter for delivering customer support and for social listening. This is one of the reasons why it is important to tweet daily.
So, what is the best day and time to post on Twitter?
Engagement is highest on Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays. The other two days also have the potential to bring in engagement, depending on the time you post
What is the best time to tweet according to the day of the week?
The peak engagement times on Twitter are mostly concentrated from mid-morning up to midday during the week.
The best time to post on Twitter based on the day of the week (CST - Central Standard Time):
Best time to post on Twitter based on US time zone:
· Pacific Time- 8 AM to 9 AM
· Mountain Time- 12 PM to 1 PM
· Central Time- 12 PM to 1 PM
· Eastern Time- 12 PM to 1 PM
And what about Europe?
The best time and day to post on Twitter will also vary if you are trying to reach an audience in Europe. For Eastern Europe, the best time to tween is from 8 PM to 9 PM. For the Central European time zone, 4 PM to 5 PM works best.
However, as explained above, it really depends on who you need to target and the specifics of the segment and niche you want to reach.
With this tool, TweetHunter analyzes your own followers’ activity and recommends you the best times of the day to post on Twitter.
See what it does after you log in with your account:
When to post on Twitter for a Global audience?
If you are serving a global audience, things can be a little more complicated. For example, the best time to post on Twitter in Australia is 10 AM to 11 AM. For Hong Kong, the best time is 8 AM to 9 AM.
A regular tweeting schedule, and analytics to understand which tweets are driving the most engagement, is the best way to understand what time works best for your business.
With TweetHunter, it takes only a few minutes to engage your audience and build sales, not hours.
Our AI-powered, highly advanced Twitter growth tool can help you create engaging content for Twitter and schedule it at the right time to help you generate subscriptions and leads.