Table of Contents
- Types of Twitter Ads
- Twitter Promoted Ads
- Twitter Follower Ads
- Twitter Takeover Ads
- Twitter Amplify
- So, How Much Does it Cost to Run Ads on Twitter?
- Setting Up Your Twitter Ad Campaign
- Ad Objective
- Bidding
- Demographic and Placements
- Ad Creation
- Launch Campaign
- Best Practices for Twitter Ads
- Stick to Short Ads
- Use a Good CTA
- Create Mobile-Friendly Ads
- Promote your Best Content
- Use Contrasting Colors
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Meta Desc
Learn how to run twitter ads and maximize their potential, lowering the costs of your traffic acquisition
Meta Title
Twitter Ads - A Practical Guide for Beginners
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If you are thinking about why and how to run Twitter ads, we’ll walk you through the entire process so you can launch your campaign successfully. Twitter ads have a huge potential; find out on your own!
There are several different ad formats to choose from, from sophisticated to simple. Here’s a quick rundown of some of the most popular ad formats.
- Image Ads - These ads can include an image.
- Video Ads - These ads can include one video.
Whether you are interested in:
✅ Increasing your followers
✅ Monetizing your audience or
✅ Driving readers to your website
Tweet Hunter has all the tools to help you achieve your goals.
→ Try TweetHunter for free
Types of Twitter Ads
There are several different ad formats to choose from, from sophisticated to simple. Here’s a quick rundown of some of the most popular ad formats.
Twitter Promoted Ads
Promoted Ads look much like other tweets where users can like, comment, and retweet the content. These ads are labeled “Promoted” and will be displayed to users throughout the platform. Some of the formats you can choose from are:
- Text Ads- These ads are just regular tweets, without any media.
- Image Ads- These ads can include an image.
- Video Ads- These ads can include one video.
- Live Ads- If you have a live stream, you can promote it through Live Ads.
- Moment Ads- This format is best for storytelling because it allows you to promote a collection of tweets.
- Carousel Ads- With this format, you can create a carousel with videos or images.
Twitter Follower Ads
If you want to run a Twitter ad to increase your followers, follower ads are a great choice. This ad format will promote your entire Twitter account to those who don’t follow you. The ad will be displayed in search results, in the “Who to Follow” section, and in users’ timelines. The ads will also have a Follow button to allow users to follow you easily.
Tweet Hunter has powerful features and tools to help you gain more followers.
Twitter Takeover Ads
Takeover ads are displayed at the top of the timeline the first time a user opens the app. Twitter Takeover ads are great for those who want maximum visibility and engagement. Ads can include videos or images.
Twitter Amplify
With Amplify ads, you can promote a short 15-second video right. The video ad will be displayed right before longer content is displayed to users.
So, How Much Does it Cost to Run Ads on Twitter?
With Twitter ads, there’s no minimum spend limit so you can start small with any budget you have. Twitter ads run on an auction system. This means that you will be able to set a daily budget and a total budget for your campaign.
In most cases, Twitter ads can cost you up to $3.00 per action that your target audience takes. With the right ad targeting and good-quality ads, you can reduce the cost of your campaign.
Setting Up Your Twitter Ad Campaign
Now that we’ve talked about ad types and costs, it's time to talk about how to run Twitter ads. Here’s a step-by-step guide to setting up your first ad campaign:
Ad Objective
- Head over to the Twitter Ads Manager page and choose your objective for the campaign.
- You will be directed to the details screen when you click on an objective.
- Choose a name for your campaign, budget, and mode of payment.
- Click “Next”.
Bidding
- Start by selecting a target group for your ad.
- Select a start date and end date for the campaign.
- Choose a budget for each interaction.
- If you’re not sure, choose “Autobid” where your bid will be automatically set based on the overall campaign budget.
Demographic and Placements
- Choose a demographic for your audience by specifying gender, location, age, and language.
- Other targeting features will allow you to specify technology and behaviors, interests, and events your target users are interested in.
- Next, choose a placement location for your ads.
- Click “Next”.
Ad Creation
- Once the campaign is created, it's time to make the actual ad.
- On the “Ad Details” screen, fill in all the fields to create a new ad. Check our guide on Twitter Image Size to ensure that the media you use for ads is the optimum size.
- You can also promote an existing Tweet.
- Check the preview. Once you are happy, click “Next”.
Launch Campaign
Review your campaign and your ad. Once you are happy with it, click on “Launch Campaign”.
Best Practices for Twitter Ads
To get the best results from your Twitter ads, follow these best practices:
Stick to Short Ads
Keep your ads short, up to 100 characters. Shorter ads capture the attention of users and perform better.
Use Tweet Hunter’s content creation tools to create content that increases followers and engagement quickly.
Use a Good CTA
Include a clear, impactful call to action in your campaign. Tell users precisely what action you want them to take. Provide details, and they’re likely to follow it.
Create Mobile-Friendly Ads
Most users access Twitter on their mobile so optimize your ads accordingly. Choose vertical formats and test to ensure the text will be properly displayed on mobile screens.
Promote your Best Content
For a winning strategy, promote your top-performing lead magnets or your most useful resources. Offer something of incredible value if you want to see some great results with your ads.
Use Contrasting Colors
Use bright, contrasting colors so your ad can stand out against the background. Bright colors also tend to grab the attention of users to increase your ad's visibility.
Whether you want to increase your followers or monetise your audience, Tweet Hunter has everything you need to help you make the most of your Twitter account.
→ Try TweetHunter for free
