Twitter Ads, a practical guide

Twitter ads have a huge potential, find out how to set your own campaign.

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Meta Desc
Learn how to run twitter ads and maximize their potential, lowering the costs of your traffic acquisition
Meta Title
Twitter Ads - How to run them and Costs of Twitter Ads (2023)
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If you are thinking about why and how to run Twitter ads, we’ll walk you through the entire process so you can launch your campaign successfully. Twitter ads have a huge potential, find out on your own!
There are several different ad formats to choose from, from sophisticated to simple. Here’s a quick rundown of some of the most popular ad formats.
  • Image Ads - These ads can include an image.
  • Video Ads - These ads can include one video.
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Types of Twitter Ads

There are several different ad formats to choose from, from sophisticated to simple. Here’s a quick rundown of some of the most popular ad formats.

Twitter Promoted Ads

Promoted Ads look much like other tweets where users can like, comment, and retweet the content. These ads are labeled “Promoted” and will be displayed to users throughout the platform. Some of the formats you can choose from are:
  • Text Ads- These ads are just regular tweets, without any media.
  • Image Ads- These ads can include an image.
  • Video Ads- These ads can include one video.
  • Live Ads- If you have a live stream, you can promote it through Live Ads.
  • Moment Ads- This format is best for storytelling because it allows you to promote a collection of tweets.
  • Carousel Ads- With this format, you can create a carousel with videos or images.

Twitter Follower Ads

If you want to run a Twitter ad to increase your followers, follower ads are a great choice. This ad format will promote your entire Twitter account to those who don’t follow you. The ad will be displayed in search results, in the “Who to Follow” section, and in users’ timelines. The ads will also have a Follow button to allow users to easily follow you.
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Twitter Takeover Ads

Takeover ads are displayed at the top of the timeline the first time a user opens the app. Twitter Takeover ads are great for those who want maximum visibility and engagement. Ads can include videos or images.

Twitter Amplify

With Amplify ads, you will be able to promote a short 15-second video right. The video ad will be displayed right before longer content is displayed to users.

So, How Much Does it Cost to Run Ads on Twitter?

With Twitter ads, there’s no minimum spend limit so you can start small with any budget you have. Twitter ads run on an auction system. What this means is that you will be able to set a daily budget and a total budget for your campaign.
In most cases, Twitter ads can cost you up to $3.00 per action that your target audience takes. With the right ad targeting and good-quality ads, you can reduce the cost of your campaign.

Setting Up Your Twitter Ad Campaign

Now that we’ve talked about ad types and costs, it's time to talk about how to run Twitter ads. Here’s a step-by-step guide to setting up your first ad campaign:

Ad Objective

  • You will be directed to the details screen when you click on an objective.
  • Choose a name for your campaign, budget, and mode of payment.
  • Click “Next”.
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  • Start by selecting a target group for your ad.
  • Select a start date and end date for the campaign.
  • Choose a budget for each interaction.
  • If you’re not sure, choose “Autobid” where your bid will be automatically set based on the overall campaign budget.

Demographic and Placements

  • Choose a demographic for your audience by specifying gender, location, age, and language.
  • Other targeting features will allow you to specify technology and behaviors, interests, and events your target users are interested in.
  • Next, choose a placement location for your ads.
  • Click “Next”.

Ad Creation

  • Once the campaign is created, it's time to make the actual ad.
  • On the “Ad Details” screen, fill in all the fields to create a new ad. Check our guide on Twitter Image Size to ensure that the media you use for ads is the optimum size.
  • You can also promote an existing Tweet.
  • Check the preview. Once you are happy, click “Next”.

Launch Campaign

Review your campaign and your ad. Once you are happy with it, click on “Launch Campaign”.

Best Practices for Twitter Ads

To get the best results from your Twitter ads, follow these best practices:

Stick to Short Ads

Keep your ads short, up to 100 characters. Shorter ads capture the attention of users and perform better.
Use Tweet Hunter’s content creation tools to quickly create content that increases followers and engagement.

Use a Good CTA

Include a clear, impactful call to action in your campaign. Tell users precisely what action you want them to take. Provide details, and they’re likely to follow it.

Create Mobile-Friendly Ads

A majority of users access Twitter on their mobile so optimize your ads accordingly. Choose vertical formats and test to ensure the text will be properly displayed on mobile screens.

Promote your Best Content

For a winning strategy, promote your top-performing lead magnets or your most useful resources. Offer something of incredible value if you want to see some great results with your ads.

Use Contrasting Colors

Use bright, contrasting colors so your ad can stand out against the background. Bright colors also tend to grab the attention of users so it will increase the visibility of your ad.
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