Table of Contents
- I don’t know what to post on Twitter!
- What are some good ideas to post on Twitter?
- 1. Use Twitter’s Advanced Search option
- 2. Click “Advanced Search”
- 3. Use the options according to your intention:
- How to post interesting Twitter content?
- These templates will help you post better Twitter content
- Posting to get more Twitter followers? Here’s how:
- Posting to drive traffic to your website? Here’s how:
- Some ideas from Gary Vee - his $1.80 strategy:
- Scheduling your Twitter posts:
- Wrapping up on what to post on Twitter:
I don’t know what to post on Twitter!
What are some good ideas to post on Twitter?
1. Use Twitter’s Advanced Search option
2. Click “Advanced Search”
3. Use the options according to your intention:
- “All of these words” - It will look for tweets that contain all words you wrote on the box.
- “This exact phrase” - Looks for tweets that contain the phrase the same way you wrote it. It does not look by words, so if they’re written in a different order, it won’t show them.
- “Any of these words” - It will look for every unique word you have written, showing every tweet that contains at least 1 word.
- “None of these words” - It will exclude all tweets containing any of the words written.
- “These hashtags” - It looks directly for the hashtag. If a tweet has the same hashtag, it will appear.
- “From these accounts” - Using the format @name, you can filter by the account that posted it.
- “To these accounts” - This will return tweets given in reply to the account we entered in the box.
- “Mentioning these accounts” - Will show only tweets where the account is mentioned.
- Replies - You can search by both original tweets and replies, or only replies.
- Links - Can choose if to include tweets with external links or not.
- Engagement - You can filter by the number of replies, likes or retweets. This can be really interesting when looking for topics that interest the audience.
- First, you can use the Advanced Search function for looking at what tweets had the most engagement about the topics you want to focus on.
- Then, using the same tool, look for your competitors or colleagues that are most followed: Editors, writers, reviewers…
- After that, you should look for the tweets in these accounts that got the most engagement. There, you can make your own ideas about what is most interesting for your audience or you can engage with their tweets and get more visibility for your account.
How to post interesting Twitter content?
- Write about what you do on your business. Tools you use, how you do something, “life-hacks” you use or know. An example of this can be the following: as a Social Media Manager, you can post how you plan your editorial content or the list of tools or websites you use for doing your job.
- Post metrics from your business. For example, an entrepreneur who owns a podcast or a youtube channel can use Twitter to reach their followers and share their growth on those other channels. It will make them curious and if they are on the same mission, most likely will follow you to learn more.
- Share the plans for the day or last day's tasks. A programmer could post the journey he followed during the last three days of learning a new programming language, or how she plans to develop the project she’s working on that day.
These templates will help you post better Twitter content
- Lists: You can do lists about everything. For example, as an entrepreneur, you can share a list of accounts you follow due to the content they create.
- It’s not this / it’s that – structure. As a small business that sells shoes, for example, you could post something like this:
“A shoe is not an accessory. It’s a piece of technology made for moving better, being comfortable, and looking better. They’re just a piece of art”
- Before-After Structure. A Webmaster can post about the time he needed to create a new web when he began versus the time he needs now.
- First, you should hook the reader with phrases that make him feel that he needs to read it. As a programmer, you can say something like this:
- The content should be good enough for people to share it. In our programmer example, the tips and tricks he used to learn more and apply for the job, how he managed to work full remotely, the resources he used for learning.
- A call to action at the end is perfect. It will depend on your goal with the thread, it can be just as simple as generating more engagement, so you can say something like (for our programming example) “ Do you have any tips or tricks to learning faster? Write it down!”. You can also use this for driving traffic to your website, buying courses or books, etc.
Posting to get more Twitter followers? Here’s how:
Posting to drive traffic to your website? Here’s how:
- Don't spam people with too many messages;
- Don't post irrelevant content or links to unrelated sites;
- Don't post too often;
- Don't be unprofessional in the way that you present yourself online.
Some ideas from Gary Vee - his $1.80 strategy:
- Step 1: Use Twitter Search
- Step 2: Search words and phrases relevant to your brand or industry. Using the “Top” list or by using the Advanced Searching we showed above, look at the most engaging tweets and interact with them.
- Step 3: Leave your two cents. Begin by replying to the ones that already have reach (has many likes or retweets, etc. It’s like talking at the bar with friends. Also, don’t be shy, and participate in everything you have a strong opinion or reaction.
Scheduling your Twitter posts:
Wrapping up on what to post on Twitter:
- Focus on getting followers first. To do this, we should impact our audience by creating useful content and having a professional and catchy profile.
- Learn what makes your audience tick, using Twitters Advanced Search
- Multiply your efforts for fast growth using Twitter’s Advanced Search, and the 1.80$ strategy from Gary Vee.
- Remember to free yourself from daily posting: schedule your posts using Tweet Hunter, and leave 30-40 minutes per day to engage 90 times with other accounts.