How to Use Twitter Polls for Engagement

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Have you ever tried getting a higher engagement for your Twitter account with Polls? No? Well, it seems that you’ve got to the right place.

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How to Use Twitter Polls for Engagement

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As of 2022, Twitter has hit 217 million monetizable users, many of whom have a higher income than the general population. Maybe you are looking to grow your Twitter following, but most users also use the platform to research brands, consume ads, and find new products to buy.

Want to get feedback or insights from those users? You could send out a survey, but that takes time to design, collect responses, and analyze the data...or you could create a Twitter poll and get answers in the next few hours or by the end of the day.

If you're not familiar with Twitter Polls yet, this guide will get you started on how to use Twitter Polls and engage the audience at the same time.

What Are Twitter Polls?

Twitter Polls work just like any other poll or survey you’ve taken. You ask a question and give users a set of answer options to choose from. The only difference is that it happens on Twitter, so it has to fit within the 140-character limit.

Once you understand how to use Twitter Polls strategically, it can complement every aspect of a digital marketing strategy, from content promotion to lead generation, customer service, and ad campaigns.

How to Create a Twitter Poll

Creating a Twitter Poll is easy and only takes a few minutes. Here’s how:

1. First, log in to your Twitter account and compose a new tweet.

2. Next, click on the poll icon, which looks like a graph.

3. Enter your question and answer options. You can have up to four answer options, and each option can be up to 25 characters long.

4. Then, set how long you want the poll to run. You can run a poll for a minimum of five minutes and a maximum of seven days. Unless you customize this, all Twitter Polls default to one day.

5. After that, click “Tweet,” and your poll will be live.

6. To view the final results, click on the “View Results” button under your poll.

There's no limit to how many Twitter Polls you can create, but we recommend not going overboard. Understand the best times to post on Twitter so you don’t end up bombarding your followers with too many tweets and poll options.

6 Ways to Use Twitter Polls to Drive Engagement

There are endless possibilities for how to use Twitter Polls to engage the audience you currently have and even gain new ones. Here are some great ways to get started:

1. Hype up an upcoming release

Planning to rebrand, launch a new product, or unveil a fresh feature? No matter what it is, you can use Twitter Polls to generate some buzz and get people excited about it.

For instance, run a cryptic Twitter Poll with an image related to the launch and see if people can guess what it is. This creates a sense of curiosity and gets people talking, which is exactly what you want.

2. Play Into Fan Favorites

People love to voice their opinions, especially when it comes to their favorite characters, flavors, colors, and virtually anything else they're passionate about.

So, fan the flames of their passion by pitting two fan favorites against each other in a Twitter Poll and let them have at it. Encourage your followers to retweet (or quote retweet) the poll to get more people involved.

3. See How People Feel About a Potential Product

Have an idea for a new product or feature but not sure if it’s worth pursuing? Twitter Polls offer a low-risk way of gauging people’s reactions and understanding whether it’s something they’d actually use or be interested in.

It can be a simple "Yes or No" poll, or you can give people a couple of different options to choose from.

4. Create Discussions Around Industry Topics

Twitter Polls also work for serious conversations. If you want to get people talking about a certain industry topic or trend, ask a thought-provoking question related to it.

This is a great way to start a discussion and get different points of view from people in your industry. It can also help you better understand where your audience stands on certain issues.

If you're wondering how to use Twitter Polls to get blog views, you can use this approach. First, add a short link to a blog that's related to the poll, then direct your audience to learn more by reading it.

5. Harvest Ideas from Your Followers

Want to know what your followers want next? Ask them yourself through a Twitter Poll!

Crowdsource ideas for content, products, or anything else you want insights on to ensure that you’re creating things they’ll actually love. That's how to use Twitter Polls for blog ideas, brainstorm new directions for your brand, and more.

6. Tap Into Pain Points to Uncover Opportunities

Twitter Polls can reveal valuable insights about what your target market is struggling with. This can help you uncover opportunities to create content, products, or services that address their specific pain points.

You may try running a poll asking them what dream tools they wish they had, their biggest headaches in relation to your industry, and so on.

The Bottom line

Twitter Polls are a fun and easy way to engage with your audience and get them talking. Best of all, they can also be used to generate valuable insights that can help guide your business decisions.

So go ahead and experiment with Twitter Polls to see how they can work for you. You may be surprised at just how useful they can be!