How does Zero-Click Content fit with your Twitter strategy?
Creators use platforms like Twitter as “top of the funnel,” meaning their ultimate goal is to use the platform to generate traffic for their projects and businesses.
One would think that the reasonable way to do that is by adding links to your content. But if we know that Twitter doesn’t reward links…what should we do?
Here’s where a Zero Click Content approach comes into action.
Its goal is not to drive traffic, at least not directly. The goal is to generate enough value for the reader that it builds trust and attention.
Then, once you have that trust and attention, you can turn them to whatever they want.
Let’s say you are a newsletter creator. How would you use a Zero-Click approach to grow your newsletter on Twitter?
You could start by chopping up your long-form newsletter into smaller chunks. Then pick some of those chunks and turn them into standalone tweets.
Or you could turn the entire issue into a thread.
If those are valuable enough, it will generate engagement on Twitter. That engagement leads to new audiences finding you. And, if your creator funnel is set the right way, those new followers will turn into newsletter subscribers.
Each of these tweets shares one core insight (steps to success, tool stack, and journey to writing well).
They all are insightful, focused, and work as a standalone piece of content. They are Zero-Click Tweets.
Trust the Zero-Click process.
When you create Zero-Click content, you are keeping people on Twitter, which is exactly what the platform wants. At the same time, your tweets will generate more engagement because they will be 100% geared to that.
That trust and attention that you are building will turn into traffic. And not just any type of traffic. High-quality traffic from an audience that trusts you.
I know it feels counterintuitive to not redirect your audience DIRECTLY to what you want, but you need to trust the process with this one.
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