With millions of tweets being sent out daily, marketing on Twitter is not an easy feat. To beat the odds and stand out from the competition, it is important to first understand how the Twitter algorithm works.
Once you understand how Twitter ranks its tweets, you can optimize your content to gain more exposure on the platform. In this blog post, we’ll provide you with all the information you need to understand the algorithm, how content is ranked on the platform, and powerful hacks to beat the algorithm.
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What is Twitter Algorithm?
The Twitter algorithm is designed to show users the best possible content that they are most likely to care about. It considers various factors such as tweet popularity, timings, location, the tweets you like, and the people you follow.
The Twitter algorithm is constantly tweaked to deliver an easier and better user experience. The tweets you see on your timeline are not random. There is a logic behind the process. Tweets with low engagement are pushed down, while popular tweets stay at the top of the Twitter algorithm timeline.
Twitter Algorithm Ranking Factors
If you want to take your content strategy to the next level, it is crucial to understand Twitter’s ranking factors. These are the elements that will help you to ensure your tweets receive the maximum visibility.
The more recent a tweet is, the more likely it is to appear higher up in the feed. Recency ensures that your content doesn’t get buried. To get the most visibility for your content, try to tweet when your target audience is most likely to be active. Check out our post on the best time to post on Twitter for more details.
Relevancy is another crucial ranking factor. Your content should be valuable, interesting, and must be relevant for your audience. While it is ok to tweet about something out of your niche every now and then, don’t stray away from your niche too often. This may affect impressions and engagement.
Tweets with videos, images, and GIFs tend to perform much better on Twitter compared to just text. Visual elements capture the attention of your audience more effectively. They also receive more engagement. Gain favorable points with the Twitter algorithm by including rich media in your tweets whenever possible.
When determining where your content appears in the Twitter algorithm timeline, engagement is an important factor. Create content that is valuable, buzz-worthy, and attention-grabbing to encourage engagement.
10 Hacks to Beat the Twitter Algorithm
Now that you know how the Twitter algorithm works and the factors that affect the ranking of your content, it's time to learn how to beat the algorithm.
Be Active and Consistent
You want your tweets to be recent, so they don’t get buried. This means you’ll have to stick to a consistent schedule. You also want to ensure that you stay on-topic and tweet about topics in your niche. Pick and niche and stick to it. You can also share curated content from other sources. This will help you grow your account.
Retweet Popular Tweets
To succeed on Twitter, you want to share content that is valuable for your audience. Use Twitter analytics to find your most popular tweets and retweet them often. This will increase the visibility of your content, get you more engagement, and feed the algorithm.
Post at The Right Time
Post when your audience is online, so you can get more engagement. The best time for you to post on Twitter will depend on a number of factors, the time zone your target audience is in, whether they are likely to be on Twitter during their free time, and more. When you post content when a majority of your audience is online, they are more likely to engage.
Use Videos, Photos, and GIFs
Twitter prioritizes content that includes rich media. Photos, videos, and GIFs also make your content stand out from others and help you grab the attention of your audience. Use high-quality visuals in your tweets. You should also ensure that you are using the right dimensions. If you are sharing videos outside the platform, include a link.
A verified badge confirms that your account is authentic and that it belongs to the individual it represents. With Twitter Blue, it is easy now to get the verified badge by subscribing to the service. It provides a sense of authority and authenticity to your audience. Learn how to get verified on Twitter.
Post informative Twitter threads to increase post engagement. Threads are an incredibly valuable tool for delivering long-form content to your audience. Craft threads with a good hook to reel your audience in, and you’ll quickly notice engagement in your post. This, in turn, will help you earn good placement on the timeline.
Follow Relevant People
Follow thought leaders and influencers in your industry to increase the visibility of your tweets. Engage with the content of these accounts to ensure more people discover you and your content. This is an easy but effective technique to get more followers, engagement, and visibility.
Encourage Followers to Engage
As we’ve mentioned above, engagement is a key factor in determining how favorably your content is viewed by the Twitter algorithm. An easy way to increase engagement is by encouraging your followers to retweet and reply. Ask questions and use CTAs to direct your audience to take the right action.
Repurpose Your Best Performing Content
Use Twitter analytics to track all of your content. Make a list of your top-performing content over several months. Repurpose and repackage that content in a different format. Share it again on Twitter. You don’t have to constantly think of new content ideas. Create a single piece of content and repurpose it in multiple ways to get the most out of it.
Use Twitter Analytics to Gain Insights
Twitter analytics provides you many valuable insights, such as followers gained, tweet impressions, and engagement rates. These insights can help you understand how your target audience engages with your content.
Track these key Twitter metrics to beat the Twitter algorithm. Measure your performance on a regular basis to see if your strategy is working or if you need to tweak it.
Tweet Hunter has powerful analytics, thread-making capabilities, and all the tools you need to increase engagement and beat the Twitter algorithm.
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