Twitter is more than just a place to discuss with others. It’s a great place to connect with like-minded people.
Also, it’s where the decision-makers of business and marketing (two of the biggest money-making industries in the world) hang out.
The truth is that it’s probably one of the best places to make money as a social platform.
“Wait, but isn’t LinkedIn supposed to do that?”
Maybe, but this is not a post to trash on LinkedIn.
This is a post to show you the true potential of Twitter when we are talking about making money.
The thing about Twitter is that, besides TikTok, it’s the social platform where organic traffic (not paid) is easiest to generate. This is made possible by features like the RT and its own algorithm.
And traffic = $$$
But how can you leverage that traffic to make money on Twitter?
Here are 6 proven ways to do so:
1. Sell your own services
If you are a writer, designer, strategist, marketer, or anything along those lines, Twitter is the place to be.
As we said, Twitter is a great platform for organic traffic generation. Plus, if you hang out in the right places, you’ll find a lot of people willing to invest money in order to grow their businesses.
That’s the perfect ground to sell your services.
To make it easier, here are some tips:
In your bio, be clear about what you do and who you do it for
Your bio link should redirect to a page explaining your service and offering (+ a purchase button)
Use content to build trust. Be transparent about what you do and the results you get. If you don’t promote yourself, who will?
Your content will generate profile visits. Profile visits lead to clicks on your links in bio and DMs. If handled correctly, traffic and DMs will lead to new clients.
You can sell yourself as a Twitter Ghostwriter. Check Tweet Hunter’s Market place to find Twitter Ghostwriters and how to become one.
As you can see, the recipe is easy: talk about what you do and create useful content to attract potential clients.
Then close the sale on your own channels.
2. Sell your own products
As you become more active on Twitter, you’ll build an audience. Once you have an audience (and it doesn’t have to be a huge one), you can start selling your products.
Before going into detail, remember this:
Only sell things that are truly useful to your audience. It takes time to build an audience and a reputation, but only a few seconds to destroy one if you sell shady products.
With that in mind, there are a few ways that you can sell your product. We will focus here on creating what’s known as a value ladder. There are two elements in place here:
Free products (more like a lead magnet) to build an email list. These can be:
Paid products with different price tiers ($,$$,$$$)
When these two are combined, the result is the aforementioned value ladder
Sponsoring social media posts is nothing new. We’ve seen it on Instagram time and time again. But Twitter is definitely underserved in this area. It’s rare for us to see sponsored tweets on social media, mostly because the content has such a short lifespan.
That doesn’t mean it can’t be done. And it is certainly a valid way to make money on Twitter.
The only requirement? An audience. This doesn’t mean you need a gazillion followers. The more niche your audience is, the more companies and creators will be willing to work with you.
A good example is Alex and Books. His content is known for well, books, but he’s also known for his curation threads. He did one of those curation threads around documentaries but commented at the end that Masterworks sponsored the post.
If you were wondering if sponsored tweets and threads are a thing, yes, they are.
4. Affiliate products
When you post regularly on Twitter, two things happen:
You probably build some sort of audience
You likely generate trust among that audience
It is hard to build trust, but easy to monetize it. One of the easiest ways to monetize that trust is to promote affiliate products.
What does that mean? Products you have consumed yourself (usually courses, ebooks, tools…) and that you are happy to promote to your audience.
Most creators run an affiliate program and it’s easy to sign up. Affiliate commissions range from 20% to 50%, depending on the creator and product.
This isn’t the same as creating the product yourself, but it’s a great way to get started with making money on Twitter.
Our two cents: only do it if you know with certainty that the product is worthwhile and have tried it yourself.
Tweet Hunter team tip: With Tweet Hunter‘s “Auto Plug” feature, you can promote affiliate products on auto-pilot.
You can prepare a plug with your affiliate link, and we’ll post the tweet automatically for you whenever a tweet exceeds a certain number of likes.
You’ll love it!
5. Super Follows
Super follows is essentially a subscription service for super fans.
Imagine it as a paid subscription to a newsletter. You can gate part of your Twitter content to your most loyal followers.
The feature that Twitter launched a few months ago has yet to gain massive traction.
For now, people who have super followers can only share exclusive tweets with them but, according to Twitter, that will expand into exclusive spaces and newsletters.
While not everyone has access to this feature yet, it could turn out to be a very interesting way to make money on Twitter.
6. Ticketed spaces
Since the rise of Spaces, we’ve seen several creators double down on the feature to build an audience…and it worked! Ticketed spaces enable creators to charge for access to a private space (live audio conversations on Twitter).
It’s not possible for everyone to create them (at the moment), but those who do have a great chance to make money on Twitter.
It’s still early, so if you succeed in positioning yourself as a good host and get good speakers, there’s no limit to what you can do.
How to 2x your chances of making money on Twitter
Building an audience is the key to making money on Twitter, as you may have guessed by now.
The process is straightforward. It all boils down to:
Talking about one topic online
Connect with others who do the same
Do it consistently
The reason it sounds hard is because it is. Luckily for you, here are a couple of articles to help you along the way: