Don't worry, if using your own picture makes you uncomfortable, you can still build a successful and reputable brand with an “anonymous” pic. It’s just harder to do.
Bios are probably the most influential factor in whether someone follows you.
It's an instant trust builder. It tells people why they should follow you and most importantly, what’s in it for them
Most people make this mistake when crafting their own: They make it only about them.
This is your bio, after all. Shouldn't it be about you?
Yes. And No.
Your bio shouldn’t be about you. It should be about your audience and what you can do for them.
Why should people follow you? What do THEY get if they click that follow button?
To help you get started, here’s a template you can use right away:
I [what you do] [who you do it for, your target audience] / [Something that adds social proof or a transformative promise you're making] / [Call to Action: Follow, DM, contact...or what you are working on]
These other elements are not that important parts of the funnel, but still relevant and worth taking into account.
Link in bio
You won’t get more followers based on the link. At least not directly. But it can help people learn more about you, which can later translate into more followers.
You should use it to redirect people to:
Maybe a service offering
Your personal site
Or your other projects
It really isn’t that important, but it’s better if you can secure an @ that doesn’t have _ or numbers and that it’s easy to remember. It helps make your profile look “cleaner.”
What now? Next steps
Take a moment to evaluate your Twitter profile and determine whether it's good or not.
Something that helps me with this process is thinking of my Twitter profile as a digital business card. It needs to share who I am, what I do, who I do it for, and where people can find more:
It will make more sense if you think of it this way.
Whenever you are done with optimizing your profile and want to take Twitter to the next level, take a look at our resources page. It's a collection of actionable resources to help you get more Twitter followers and monetize your audience.
Get More Twitter Followers
Tweet Hunter helps you build, grow, and monetize your Twitter audience through tools that drive sales.