We’re seeing the rise of Bots, Trolls, and fake accounts on Twitter. While the Twitter team is doing its best to get rid of these fake accounts, it might not get it all fixed.

We’ve seen bot accounts spamming people’s inboxes, swindling people by impersonating characters, and worse. Twitter's blue checkmark was introduced to curb these.

With the blue checkmark next to your name, you’re telling your followers that you’re not a spammer, a troll, or a bot. You are real.

It is especially important for creators, micro-influencers, brands, and businesses to apply to get the blue checkmark to avoid being impersonated.

Besides the uniqueness that comes with proving to your followers that you’re real, the blue checkmark comes with certain features that can help your Twitter growth.

What is a blue check on Twitter?

Twitter has changed what a blue checkmark stands for. Previously, a blue checkmark on Twitter meant that an account of public interest had been independently verified to be active, notable, and authentic under some requirements.

Now, here’s what a Twitter blue check means. It means:

• The Twitter account has an active subscription to the new Twitter Blue subscription service and has met specific eligibility criteria
• The account was previously verified under the legacy verification criteria (active, notable, and authentic)

Twitter Blue subscribers will need to meet eligibility criteria to receive or retain the blue checkmark.

How can you get a blue checkmark?

To be eligible for a blue checkmark, you must be actively subscribed to Twitter Blue. Twitter Blue is a premium service that charges users a monthly fee for verification.

How to subscribe to Twitter blue

Due to the recent verification changes, you can sign up for Twitter Blue easily.

To subscribe on the web, go to twitter.com and select More > Twitter Blue > Subscribe. If you haven’t already, you’ll be prompted to verify your phone number. Then, confirm subscription payment.

To subscribe on iOS or Android, go to the profile menu > Twitter Blue > Subscribe. If you haven’t already, you’ll be prompted to verify your phone number. Follow the in-app purchase instructions to complete your subscription.

Twitter Blue has limited access to some locations so you might not see the feature. You can read more about its availability and requirements here.

Once you subscribe, all Twitter Blue features will be available immediately except the blue checkmark, which will appear on eligible profiles after a review to ensure subscribed accounts meet all eligibility criteria.

Twitter Blue checkmark eligibility criteria

• Complete: Your account must have a display name and profile photo
• Active use: Your account must have had an activity in the past 30 days.
• Non-deceptive:
  • Your account must have no recent changes to your profile photo, display name or Twitter handle
  • No misleading content from your account
  • Your account must have no signs of engaging in platform manipulation and spam

Once Twitter reviews your Twitter Blue subscribed account and it meets the requirement, the checkmark will appear.

Who can get the blue checkmark on Twitter?

Before Twitter rolled out this new update, to get the Twitter Blue Checkmark, you must either be in the government, a company or a big brand, an influencer, or some of an activist and you need to have submitted proof of work.

However, with the recent change, only active subscribers to Twitter Blue can use the blue checkmark as this is where the feature comes from. Although, for now, it is still currently restricted to public people such as celebrities, creators, journalists, and politicians. However, Elon Musk wants it for every user.

A few important things to note as well:

• No new Twitter users will be able to sign up for Twitter Blue until 90 days later
• You don’t need any specific number of followers. You only need to have a Twitter Blue subscription and pass the eligibility criteria
• If you’re a creator with a small audience and you want to become an influencer on Twitter, then you should get the blue checkmark. This is because the features that come with it can help you grow really fast
• If your Twitter growth is dependent on how often you tweet, having a blue check helps you use the edit feature.

Conclusion

The main benefit of having a blue check is credibility. When you have the blue check next to your name, you’re showing your followers that you are real and that your content is authentic.

If you’re interested in growing a community on Twitter, there’s a certain level of trust when people see the blue check.

More importantly, you have reduced the risk of being impersonated and can leverage the features of having the blue check for your Twitter growth.

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