Twitter is now the go-to platform for sharing information and building website traffic for personal brands. With over 330 million monthly active users, Twitter is a powerful platform for building loyal Twitter communities that can impact the success of your marketing campaign.
Why Invest Time in Building a Loyal Following
Millennials are an influential and tech-savvy demographic that is considerate of the brands they follow. They are currently the largest demographic on Twitter. Millennials are considerate of the way they spend their money. 78% of millennials on Twitter follow brands they like to support.
With so much competition, it is more important than ever to use every tool available to you to attract loyal followers that will support your personal brand. Twitter is at the frontline of engagement, so building a loyal community can provide you with many great opportunities.
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Top Tips to build engaged Twitter Communities
So, what is the best way to build communities on Twitter that are relevant and engaged? Here are our top tips.
Focus on The Right People
Twitter is an awesome place to meet people from different backgrounds and with different interests. But if you are using it for business, a community of people with widely diverse interests will not benefit you. Focus on attracting the right people.
If, for example, you are in the graphic design niche, your focus should be on attracting web developers, photographers, artists, and designers.
Think Like Your Target Audience
If you want to attract and retain loyal followers, it is important to think like them first. Put yourself in the shoes of your target audience to get a better understanding of their pain points, likes, and dislikes.
Use this information to create content that helps you solve those pain points and deliver value consistently to your followers. This is one of the most effective ways to grow your Twitter account.
Set a Standard for Your Community
Use your Twitter bio to give others a clear picture of what they can expect when they follow you. Talk about who you are, what you do, and what topics you talk about. Provide a link to your website so followers can find more information about your business.
This will allow you to set a standard for your Twitter community so only those who are truly interested in you and your business will follow you.
Follow the Right People
If you want to attract the right followers, it is important to follow the right people. Use the search function on Twitter to look for influencers and thought leaders in your niche. Before you follow them, take a look at their profile and scan their tweets.
Follow people that share the same interests and are active on the platform. Interacting with their content will help you gain visibility and attract followers.
Add Value with Every Tweet
Twitter communities will be loyal if they receive value. Plan your tweets well in advance and schedule them so you will be posting consistently.
Learn how to write tweets that deliver value and relevant information to your followers. Talk about things that matter to your audience, and they will continue to follow you.
All Twitter communities need a good leader. Some of the most influential people on the platform demonstrate this leadership by creating a tightly-knit community that supports each other. Bring your followers closer together.
Another great way to do this is by recommending other good content creators to follow. If you know someone in your community that is creating content that others will like, give them a shout-out and promote them.
Ask Questions and Engage
Asking questions and answering the questions your followers have is a great way to engage your audience. Include others in the conversation if you think it will be helpful. Be active on the platform, and you’ll find plenty of opportunities to nurture relationships.
When you invite your audience to share their insights and experience, you show them that you value their opinions. It increases your engagement rates, allowing you to gain more visibility and followers.
Craft a Unique Personal Brand
One of the best ways to build loyal Twitter communities is by crafting a memorable personal brand. Showcase your passion, enthusiasm, and your personality and use them consistently on the platform.
The content you post should reflect your brand’s unique voice to make it instantly recognizable. Be relatable and human, and you’ll find followers that connect with you at a personal level.
Consistency is the key to success on Twitter. Be consistent in the value you add through your content. Engage with your audience consistently and be relentless when it comes to improving your marketing strategy. All that hard work will eventually pay off, and people will notice.
Tweet Hunter understands how important it is to build an engaged, loyal following on Twitter. This is why the features and tools we offer are designed to help you find, build, and grow your audience and engagement. Sign up today to step up your Twitter game.
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