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Unlock the full potential of your Twitter threads with the right call to action. Learn about 7 CTAs that will boost your engagement and drive traffic to your projects.
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7 Types of Calls to Action for your Twitter Threads
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Imagine you write a thread.
It’s a deep dive into how to do a specific process in your industry. You post it and it starts getting some traction.
Ten likes, then twenty, fifty…
Good! The thread is picking up some steam.
Suddenly it has hundreds of Retweets. Thousands of people are reading your content.
You now got a ton of people that are interested in your content and that want more.
What next?
We know that Twitter threads are the best way to get attention and traffic on Twitter.
But what some creators fail at is at redirecting that traffic to something profitable.
What’s the point of getting a bunch of attention if you are not going to do anything with it?
Here’s where your Call to Action (CTA) comes in.
In today’s post, we’ll explore a few different Call to Action ideas and see examples of how some top creators use them.
Where should your CTA point to?
Typically, top Twitter creators direct their followers to one of these places 👇
- To the first tweet of the thread so people can retweet it
- To their email list or lead magnet
- To one of their paid digital products
- To a product they affiliate to
A piece of advice: Make sure that the link you provide to your readers is relevant to the thread you wrote. The closer the alignment between the two, the higher the conversion rate will be.
Having that said, let’s jump over to the examples.
Types of Call-to-Action
The Classic
The classic CTA is made of two parts:
- A “follow me” prompt
- A “Retweet the first tweet” prompt
This works because it relies on reciprocity. You are telling your audience, "Hey, I gave you this high-value content for free. All I ask in return is that you follow me and click the retweet button.”
It’s a low-effort request that most people comply with.
Some creators are very casual with it👇
And others share it in a more structured way with bullet points 👇
Whatever you choose, just make sure to link the tweet
🏹 Tweet Hunter pro tip: When writing a thread on Tweet Hunter's composer, add [tweet] to the last tweet. This will enable the tool to automatically fetch the first tweet of the thread when it is published.
The Promotional CTA
A thread CTA is a great place to promote something, either your product, your newsletter or someone else's.
The only thing you need to remember is to keep it contextual to the topic of your thread, otherwise it will come off as too promotional.
Some examples 👇
Pay attention to how Rob (very casually) introduces his product. The thread he wrote was about AI, so it makes sense to promote an AI product later.
Sources: Clint Murphy and Rob Lennon
The Super Simple CTA
Despite what we are saying in this post, you don't need elaborate structures or CTA formulas if it doesn’t feel good for your content.
Sometimes all you need is a one-line CTA with just one “ask” for your audience 👇
The “Psychological” CTA
Katelyn is a psychology expert, and it shows with her content and CTAs.
Pay attention to how she leverages reciprocity and perceived effort to get her audience to act on her call to action 👇
Two elements make this CTA so good:
- Making tangible how little time it takes to retweet the thread (0.23 seconds)
- And making tangible how long it took her to write the threads (6 hours)
It’s good, isn’t it?
Source: Katelyn Bourgoin
Incentivize your audience
Sometimes the value of the thread is not enough to get people to act on your CTA. When that happens, you can always incentivize them, as Eddy does here 👇
In the example on the left, he prompts people to comment on his thread (and boost his reach) by offering a freebie (with Tweet hunter’s AutoDM).
In the example on the right, he prompts his audience to get the thread to 500 RTs if they want to see more.
Everyone needs a nudge sometimes.
Source: Eddy Quan
Other Call to Action ideas
Leverage personal story
We always encourage creators to keep it authentic and leverage their personal stories. Because that’s what makes you unique.
A great example is Adi Verma and this CTA 👇
He shows his transformation and how his newsletter will help you do the same. Pretty good pitch!
Ask an engaging question
A great use of thread CTAs could be on asking a question related to the thread, like Corey Haines does here 👇
This is great for generating more engagement and boost your thread’s reach.
Don’t overlook your CTAs
CTAs need to be an integral part of your threads. You can use them to increase engagement, monetize, or simply drive more traffic to your projects.
When writing your CTA, make sure to think about what action you want your audience to take and how you can incentivize them to do it. Consider using the tactics we’ve seen like reciprocity and perceived effort to increase the chances of your audience taking action.
A CTA may not seem like much, but when done correctly, it can be the difference between a thread that got a bunch of likes and a thread that got a bunch of likes but also drives business.
The possibilities are endless. So be creative, have fun, and focus on the CTA that works for your content.
