It’s a deep dive into how to do a specific process in your industry. You post it and it starts getting some traction.
Ten likes, then twenty, fifty…
Good! The thread is picking up some steam.
Suddenly it has hundreds of Retweets. Thousands of people are reading your content.
You now got a ton of people that are interested in your content and that want more.
We know that Twitter threads are the best way to get attention and traffic on Twitter.
But what some creators fail at is at redirecting that traffic to something profitable.
What’s the point of getting a bunch of attention if you are not going to do anything with it?
Here’s where your Call to Action (CTA) comes in.
In today’s post, we’ll explore a few different Call to Action ideas and see examples of how some top creators use them.
Where should your CTA point to?
Typically, top Twitter creators direct their followers to one of these places 👇
To the first tweet of the thread so people can retweet it
To their email list or lead magnet
To one of their paid digital products
To a product they affiliate to
A piece of advice: Make sure that the link you provide to your readers is relevant to the thread you wrote. The closer the alignment between the two, the higher the conversion rate will be.
Having that said, let’s jump over to the examples.
Types of Call-to-Action
The classic CTA is made of two parts:
A “follow me” prompt
A “Retweet the first tweet” prompt
This works because it relies on reciprocity. You are telling your audience, "Hey, I gave you this high-value content for free. All I ask in return is that you follow me and click the retweet button.”
It’s a low-effort request that most people comply with.
Some creators are very casual with it👇
And others share it in a more structured way with bullet points 👇
Whatever you choose, just make sure to link the tweet
🏹 Tweet Hunter pro tip: When writing a thread on Tweet Hunter's composer, add [tweet] to the last tweet. This will enable the tool to automatically fetch the first tweet of the thread when it is published.
He shows his transformation and how his newsletter will help you do the same. Pretty good pitch!
Ask an engaging question
A great use of thread CTAs could be on asking a question related to the thread, like Corey Haines does here 👇
This is great for generating more engagement and boost your thread’s reach.
Don’t overlook your CTAs
CTAs need to be an integral part of your threads. You can use them to increase engagement, monetize, or simply drive more traffic to your projects.
When writing your CTA, make sure to think about what action you want your audience to take and how you can incentivize them to do it. Consider using the tactics we’ve seen like reciprocity and perceived effort to increase the chances of your audience taking action.
A CTA may not seem like much, but when done correctly, it can be the difference between a thread that got a bunch of likes and a thread that got a bunch of likes but also drives business.
The possibilities are endless. So be creative, have fun, and focus on the CTA that works for your content.
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