Every second, around 10,000 tweets are being sent on average.

That’s 36,000,000 tweets per hour and 867,000,000 per day.

That means there’s a lot of noise on Twitter.

People scroll quickly and consume even faster, so if your tweet isn't eye-catching and easy to read, it won't get noticed.

“But I thought tweets were about WHAT you say”

Yes and no.

A good tweet has a balance between what is said and HOW you say it.

Let’s see it best with an example: Imagine both of the tweets below having the same information.

Which one would you read?

This is why tweet formatting and structure are so important when writing your tweets.

It makes your content easy to spot and read. It draws attention to it.

And it makes people stop the scroll.

It’s fairly easy to make your tweets 10x better by just paying attention to the structure.

In this post, we'll look at some good tweet formats that you can start using right away. But first, let's explore the most common mistakes creators make when writing tweets.

Let’s dive in!

Common mistakes with tweet writing

Here are some of the most common errors people make when writing tweets:

#1 - Not using “blank space”

Using blank space and other writing elements like bullet points makes tweets easier to read.

Don’t be afraid to put spaces between your sentences while writing tweets. It may feel a bit counterintuitive at first, but it’s how most pro users do it.

An example:

This tweet could have been one big paragraph.

The message would stay the same, but it'd get only a quarter of the engagement because it's harder to read.

#2 - Use of hashtags

Hashtags might have been useful years ago. Not anymore.

The only reason to use hashtags today would be if you are part of an event or a challenge.

Avoid them.

#3 - Use of links

If you use links, Twitter will limit your tweet's reach. This is because links signal to Twitter that you are taking people out of the platform.

And they don’t want that. Take a look 👇

You still can use links, but you have to be careful and smart about it.

#4 - Not using proven tweet structures

There’s a reason why you constantly see “list” types of tweets.

Or two-liners.

They are proven structures. They work for a reason.

Don’t be afraid to take some and replicate them for your own content.

The #1 mistake creators make is not being aware that these exist.

Let’s fix that in the next section.

Tweet structures that work

Writing a great tweet can be hard, but it doesn't have to be. With the right structure, you can make your content stand out and make people stop scrolling.

Let’s check out some of the best tweet formats that you can start using now:

→ One-liners

These are short, punchy tweets that are perfect for sharing insights, hot takes, or quotes.

Example:

→ Two-liners

Two-liners are perfect for when you have more to say and still want it to be scannable.

They can also be used to ask questions, provide context, or break down ideas.

Example:

→ Lists

Lists are perfect for listing items or how-to guides. They are very eye-catching, easy to scan and help people quickly consume the content.

Example:

→ Parallelism

The Parallelism structure is a way to make your tweets stand out by repeating words or phrases or structures.

Example:

→ 1-3-1

One of the most popular structures on Twitter is the 1-3-1 structure. It consists of:

• An opening line
• 3 lines of content
• And a takeaway.

This structure looks nice and is short, making it easy to read and get attention.

Example:

→ This vs That

The This vs That format is a popular way to compare two things and show the differences.

Example:

There are many more, but these are some of the most frequently used.

If this is not enough, then take a look at our article with 10 fill-in-the-blank tweet structures.

Moving forward

Now that you know what it takes to write a stand-out tweet, you can get started experimenting with different formats and structures.

By using the tweet structures we shared in this post, you’ll be able to create content that will stand out in the sea of boring tweets out there.

Don’t forget the content part of it though! The key is to find a balance between what you say and how you say it.

Don’t forget to have fun and happy tweeting!