Small businesses usually do not have the time or budget for high-cost marketing strategies that are used by larger companies. But that doesn’t mean you can’t market your business as effectively. Shift your focus to low-cost marketing strategies such as Twitter for small businesses and email marketing to grow your customer base.
One in five adults is on Twitter in the U.S., so there’s a good chance you can find your ideal customers on the platform. Every time you tweet, there’s an opportunity for you to start a conversation with future customers. Once you have a good understanding of your audience’s preferences, you’ll know what type of posts will resonate with them.
How to Decide If You Should Use Twitter for Your Small Business
Before you delve into how to leverage Twitter for small businesses, let’s first discuss how to decide if the platform is right for you. Whether you have a handmade craft store, a coffee shop, or a hair salon, any type of business can succeed on Twitter.
If you have limited time on hand and can only focus on one social media platform, you want to first make sure that your customers are really active on Twitter. The easiest way to know is by asking your existing customers if they are on Twitter. Send a survey to your customers, asking them which social media channel they use the most.
You can also check to see if your competitors are on Twitter and how well they are doing on Twitter. If they are doing well, it’s time for you to also start tweeting!
How Twitter Can Help Your Small Business Grow
Twitter can become a crucial part of your marketing strategy to help you interact with existing customers and find new ones. When you use Twitter for your small business, here are some of the benefits you may experience:
Twitter can help increase business exposure.
Increased website traffic.
Growing business partnerships.
Growing base of loyal fans.
Types of Content that Does Well on Twitter for Small Businesses
Twitter is very fast-paced, and it’s all about content that can be quickly scanned or read. Short, punchy text and creative visuals are great for this platform. You’ll also need to ensure that you can get your point across in a memorable way in as few words as possible. If you are using Twitter for small business marketing, here are some ideas on what type of content to post.
Good Creatives and Videos
Good creatives and videos can help you get better engagement and stand out from your competitors. But it can be hard to know where to start with visuals, especially if you are short on time. Here are a few tips:
Don’t shy away from using photos you take with your smartphone. They are more relatable and authentic.
Use Canva to create banded visuals that can be instantly recognized by your followers.
If you plan to post videos, you can use video editing apps for quick minor edits, such as adding captions and a logo.
Post tweets that tell a unique story about your brand, your products, and the people behind your business. Storytelling content is a powerful medium to connect with your audiences on a deeper level. If your story resonates with your audience, they will be more likely to follow you and turn into loyal customers.
Tap into humor to make your small business more approachable. Nothing works better than a joke your customers can relate to or a meme that makes the mood lighter on a day when everything seems to be going wrong. Get your best dad jokes, memes, and puns out to connect with your fans.
Heartfelt and Thought-Provoking Content
Connect with your customers based on the values you share. Post content that supports the values your brand represents. If you support a mission or a movement, share information about it on your Twitter account.
9 Tips to Be Successful on Twitter as a Small Business
Strategy is everything in online marketing. These tips will help you build a Twitter strategy for your small business that focuses on growing your followers and delivering value.
1. Know Your Customers
Think about where your customers are located, what their interests are, and what they resonate with. Focus on the people you are tweeting to is important if you want them to interact with your small business. You might find it helpful to create a customer persona. If you have a clear picture of the people you are talking to, you’ll be able to write better tweets and improve your engagement.
2. Know Your Voice
Regardless of how big or small your business is, you should have a clear and recognizable brand voice and values. This will guide all your marketing decisions and create content that aligns with your values. Create a guideline that your team members can turn to make sure your content is always consistent.
3. Experiment with Different Types of Content
There are many ways to interact with your audience on Twitter- text tweets, Twitter GIFs, polls, images, and videos. Experiment with different types of content to see what works for your business. Trail and error are important to figure it out. Once you know what works, create your content and schedule tweets in advance to save time.
4. Be Relatable
Twitter is less about trying to sell and more about connecting with your audience. Be relatable instead of trying to push sales. If you are posting about your products and services, try to make it informative instead of salesy. Post a mix of content that includes a lot of non-sales content sprinkled with a tiny bit of direct promotion.
5. Respond to Your Mentions and Customers
Keep an eye on your Twitter engagement and respond to your comments and mentions in a timely manner. This will help you build a successful Twitter community. You may receive a lot of questions and concerns from your customers on Twitter. Try to resolve these at the earliest so you can retain customers.
6. Create Unique Content for Twitter
If you have a presence on multiple social media platforms, avoid posting the same content everywhere. Otherwise, your audience won’t find it worth following you. Provide your followers with something new to interact with. Create new content for your Twitter followers.
7. Share Retweetable Content
Post content that people will be happy to retweet, such as special offers, funny photos, fun facts, and contests. Whenever a follower mentions your business, always retweet it if appropriate. This will help you get more retweets and improve your engagement rate.
8. Schedule Your Content in Advance
As a small business owner, you’re always wearing multiple hats and have dozens of items on your to-do list. Save time by making your Twitter marketing as easy and effortless as possible. Use Tweet Hunter to create and schedule your tweets in advance for the entire month to maintain consistency. This will free up a lot of time so you can focus on engaging with your customers in real time.
9. Do Not Overcomplicate Your Marketing Strategy
Your Twitter marketing strategy for small businesses does not have to be complicated. It’s all about posting good content, engaging with your customers, and being approachable, relatable, and authentic. Do not overcomplicate it. If you create a realistic social media workflow and stick to it, you’ll see results.
Tweet Hunter has all the tools and resources your small business needs to thrive on Twitter. From content creation and scheduling to CRM features, our powerful features will help you grow your following and discover new business opportunities.
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