Social Media Workflow: How to Develop One for Twitter

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Boost your Twitter presence. Implement a social media workflow. Discover how to create a stress-free schedule using Tweet Hunter.

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Social Media Workflow: How to Develop One for Twitter

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Being active on Twitter is a good start, but if you really want to take your growth up a notch, you need a social media workflow. Creating an efficient process and then following it diligently will ensure that you stay on track.

It doesn’t have to be rigid, and you don’t need to spend hours each day on Twitter. If you are consistent, you can get a lot done in a short amount of time. This is particularly true if you use Tweet Hunter. With only an hour a day, you can create top-notch content, engage with your target audience, find new leads, and check your analytics regularly.

Here’s how to develop a realistic and stress-free social media schedule that will help you accomplish your goals on Twitter.

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Start By Defining Your Goals

Before you begin creating your social media workflow template, you’ll need to define your goals. This is one of the most important things that will fuel your growth and provide you with a reason to put in work.

Without a goal, you won’t know what to focus on, what type of content you should create, and when you should be sharing it. Here are a few ideas to get you started with goal setting:

Follower growth

Increased engagement

Conversions

Website visits

Personal brand building

Don’t set too many goals because otherwise, you’ll get overwhelmed. Pick your top three goals and then focus all your energy on them.

When you are creating a template for your own workflow for Twitter, it is recommended that you split the tasks into two groups: tasks that you need to do daily and tasks that you need to do on a weekly basis.

Here are the three things you should include in your daily workflow.

Save Content Ideas That Inspire You- 10 Minutes

Spend 10 minutes each day finding tweets and threads in your niche that inspires you. Build a swipe file and save everything there so you can refer back to it when you are creating content.

A swipe file can be as simple or complex as you want. Depending on your needs and the variety of tweet topics you want to save in your swipe file, here are a few tools you can use to create your own swipe file:

Mymind

Notion

Apple Notes

Tweet Hunter

Airtable

Using Tweet Hunter to Save Content Ideas

You can browse through thousands of content ideas and explore the vast tweet library on Tweet Hunter to find content ideas in your niche and save them. Generally, you can discover and save about 5-8 tweets in 10 minutes on Tweet Hunter.

Here’s how to go about it:

Click “Daily Inspiration” on your dashboard.

Browse through the tweets and click the star icon to save a tweet.

Select a list to which you want to save your content or create a new collection.

Click “Staff Picks” and select a category you are interested in.

Browse through the tweets and save.

You can also use the “Search” feature to find viral tweets on any topic.

Click “My Collections” to see all of the tweets you have saved.

Create Content and Schedule - 20 Minutes

Posting quality content is the most effective way to encourage people to follow you. All you need is 20 minutes a day to write and schedule tweets.

Head over to your swipe file and pick two tweet topics you want to write about. Write your tweets and post them directly on Twitter.

If you are using Tweet Hunter, click “My Collections.”

Pick a tweet topic that you want to write about.

Click “Edit and Tweet.”

Write out your tweet content, ensuring you are making it unique.

Click “Add to Queue” or schedule for later.

In 20 minutes, you should be able to write and schedule 2-3 tweets and threads. As you gain more practice with this social media workflow, you may be able to write up to 4 tweets in 20 minutes.

Engagement - 20 Minutes

Other than content creation, engagement is one of the crucial elements for success on Twitter. You’ll need to consistently engage with your followers and with thought leaders in your niche to increase your visibility and growth. Ideally, you should be spending 20 minutes a day just engaging with others.

Divide your time between people who are already following you and people you aren’t yet connected to. This could be anyone in your niche you would like to build a relationship.

Reply to comments on your tweets.

Engage with content posted by people in your network.

Engage with content posted by influencers or bigger accounts in your niche.

Send DMs to someone you’d like to connect with.

Here’s how to make engagement effortless while saving time.

Build a Twitter List to organize everyone you’d like to engage with in one place. Create different lists for different categories.

Use the CRM Feature from Tweet Hunter to simplify the process.

Click “Contacts” on the CRM section of your Tweet Hunter Dashboard.

Import a list of people from a Twitter List, a specific tweet, or people who have recently interacted with your content or sent you a DM.

Now click “Engage (people)” and select your contact list.

You’ll find their recent tweets on this page. Reply to their tweets.

You can also engage with content from people you follow, respond to mentions and replies, and engage with people who post tweets based on the keywords you select from this page.

Weekly Workflow

Now that you have your daily workflow down pat, it’s time to focus on two weekly tasks you can add to your social media management workflow plan.

Analyze Your Content’s Performance - 10 Minutes

Spend 10 minutes once a week exploring your Twitter analytics to see how your content is performing. This will give you a better understanding of what type of content resonates with your audience and where you need to improve.

Depending on your goals- whether you want to reach more people, improve engagement, or increase conversions, here are a few key Twitter metrics to focus on:

Impressions

Total engagement

Likes

Replies

Retweet

Profile clicks

Create and Update Contact Lists for Lead Gen- 10 Minutes

As you continue to use Twitter on a regular basis, you’ll discover more people who could be prospects you want to target in the future. Spend 10 minutes, once a week, to update your Twitter Lists or your Contact List on Tweet Hunter to enhance your lead generation efforts.

Keeping this list updated will ensure you always have a full lead gen pipeline. Doing this once a week also means you’ll be able to engage with more people during the week.

50 Minutes a Day to Boost Your Twitter Growth

As you can see, you don’t need to scroll for hours on Twitter to get more followers, improve engagement, or increase sales. Fifty minutes a day, Monday to Friday is more than enough to achieve your goals. Have even less time on hand? Check out this 35-minute Twitter growth framework to see what you can accomplish in 35 minutes a day.

You may also want to spend a little extra time on content creation if you want to post content, even on weekends. Tweak your social media workflow template to spend more time on a particular category if you feel it will provide you with better results.

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Tweet Hunter can help you get more done in less time on Twitter. Use our powerful content creation, scheduling, engagement, and CRM features to simplify your workflow, streamline your process and increase the impact of your efforts.