Tweeting Your Story: How Personal Storytelling Can Set You Apart on Twitter
Want to stand out on Twitter? Tell your story.
Personal storytelling is the key to creating a brand that sets you apart from the competition. In this article, we’ll explore how to craft a compelling narrative that resonates with your followers.
Want to stand out on Twitter? Tell your story.
Personal storytelling is the key to creating a brand that sets you apart from the competition. In this article, we’ll explore how to craft a compelling narrative that resonates with your followers
Tweeting Your Story: How Authentic Personal Storytelling Can Set You Apart on Twitter
The rise of AI has brought about new opportunities and challenges for content creators. While AI can help automate certain tasks and streamline workflows, many creators fear that it could also replace them altogether.
The million-dollar question: Can an AI replace me as a creator?
The answer: Yes, it could.
But it comes with a “but.”
There is one thing that AI cannot replace: your personal story.
Your experiences, perspectives, and unique voice are what make you stand out in today’s crowded Twitter market.
By telling your personal story, you get to connect with your audience on a deeper level that no AI can replicate.
In this post, we'll explore how to tell your personal story on Twitter, why it matters, and a few examples of some creators doing it.
Let’s dive in!
Why your personal story matters
Twitter is competitive. With thousands of users vying for attention and engagement, it can be tough to stand out from the crowd.
In a sea of generic content, personal and real content stands out.
That’s where your personal story comes in.
An example: I took a look at some of my latest tweets (using Tweet Hunter’s analytics feature) and oh, surprise! The two tweets that had a bigger engagement rate were two tweets where I was sharing part of my personal story.
There might be thousands of people talking about marketing. There’s only one “you” doing it.
Your experiences, perspectives, and struggles make you unique and set you apart from the rest.
How to tell your personal story on Twitter
Now, the theory sounds good. But how do you go about telling your story on Twitter? Are there any frameworks or processes you can follow to make it easier?
Let’s find out!
Step #1: Create a rough outline of your personal story
To craft a compelling personal story, start by identifying the key moments in your life that have shaped who you are today.
Think about the challenges you've faced, the lessons you've learned, and the experiences that have had the biggest impact on your life. Use these moments to create a narrative that is engaging and relatable to your audience.
A great way to do it is to go year by year and write a few bullet points for each. For example:
Got a new job
Got fired because of the pandemic
Started tweeting about social media
Started to build an audience
Thanks to Twitter I find my first freelance client
I start building a network of friends and clients
I make more in 3 months than in an entire year as an employee
Step #2: Create a narrative
The above bullet points are a very short version of my own story, but you can already perceive a narrative shaping up:
“From getting fired to building a freelance and creator business thanks to Twitter.”
Now, this became very obvious to me, but for some of you might not be that easy. Here are a few classic storytelling frameworks for you to follow:
The Hero's Journey: a classic narrative where “the hero” embarks on a quest, faces challenges and obstacles, and ultimately emerges transformed and victorious.
Problem-solution: a simple structure that highlights how you found a problem or challenge and how you overcame it.
Point A → Point B: a narrative structure that focuses on personal growth and transformation, often through a physical or emotional journey (for example, a “rags to riches” story)
But if you want something more actionable, you can take a look at what Justin Welsh call’s the “founder story” framework. Here’s how it works 👇
Step 1: The obstacle
Step 2: The internal struggles
Step 3: The external struggles
Step 4: The change event
Step 5: The spark
Step 6: The guide
Step 7: The result
If you want to dig deeper into how each part works, his thread on it:
Now, these are just frameworks, but they could work as the base for telling your own story.
Step #3: Incorporate your story into your Twitter profile
Once you have figured out your strong story points and crafted a narrative, it’s time to share it with the world.
The next step would be to incorporate it into your own Twitter profile. There are two ways you can do it:
With your Twitter bio
With your pinned tweet
→ Your story on the Twitter bio
The most obvious place to start sharing your story on Twitter with people that never heard of you is your bio.
Try to share that story in part of your bio, or make it the whole thing. An example:
Jamie’s bio is really good from a storytelling standpoint. He grew a YT channel to 900k followers. Then quit.
Now he helps others do the same.
Let’s look at another one:
From dentist to writer? What a change! If you don’t know Kieran at all, you get immediately drawn to his story. It differentiates him from the thousands of creators out there talking about writing.
→ Your story as the pinned tweet
Besides the bio, the other place where it makes sense to showcase your bio is the pinned profile.
As potential new followers go through your follower funnel, when they scroll down, it makes sense that they find a pinned tweet sharing your story.
Step #4: Incorporate your story into your content
Last but not least, it’s time to figure out what’s the best way to incorporate your story into your content.
To share your story effectively on Twitter, you should aim to create content that is both actionable and entertaining.
Or transformation stories
You don’t need to go the extra mile to do it. It’s as simple as that.
As per the frequency, there’s no right or wrong. I would encourage you to incorporate it with your content as much as you can!
Some examples of how creators incorporate their story into their content 👇
→ Personal story of transformation
A simple tweet structure of Before vs. After and there you have it! My own story at a glance.
Another example 👇
I love this example because it’s not only a personal story but a thread of threads. This is perfect for a pinned tweet because it pulls your followers directly into your content.
Another one 👇
Subtle hint at the past (I hated writing in school) compared to what Aadit does now (writing hundreds of essays, emails…)
→ Using personal experience to write a relatable tweet
Relatability plays a huge role when telling your personal story. Tons of people with ADHD suffer what Jesse says in this post. He’s just the voice.
→ Life experience + Lesson learned
Another relatable transformation (losing weight)
→ Life lessons through personal experience
This type of post is a classic. If you ever went through a defining life experience, you’ve probably learned a lot. Share that with your audience to win them!
What are you waiting for? Tell your story!
Building your personal brand through storytelling is a powerful way to connect with your audience and attract new followers. We laid out all the necessary steps to do it, now it’s up to you!
Plus, it’ll make your brand AI-proof (or so we hope so 😂).
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