Starting from scratch on another social media platform is hard when you have already worked hard to create a presence on YouTube. The last thing you want to do is learn how to promote your YouTube channel on Twitter.
While it does take time and some work, doing this will open more opportunities for growth.
Our powerful automation features take care of content scheduling and topic research, so you can focus on what matters most: creating great content. Try Tweet Hunter now!
Why Use Twitter to Promote Your YouTube Channel for Free
With 368 million daily active users, Twitter is a powerful platform to bring more visibility to your channel. With the right content strategy, Twitter can help you increase your followers and video views without having to spend anything on paid marketing.
If you have hit a plateau and are exploring different marketing avenues to grow your channel, consider using Twitter to promote your YouTube channel before you invest your money in paid ads.
6 Ways to Promote Your YouTube Channel on Twitter
Let’s dive in and explore the best ways to use Twitter to promote your YouTube channel and bring in more views and followers.
1. Craft a Strong Bio
To get the most out of your efforts, start by crafting a strong bio. Your goal is to generate curiosity about who you are and what you do so more people will click the link for your YouTube channel.
Here’s how to do that:
Don’t use all 160 characters in your bio if you don’t have to. Deliver more information in fewer words.
Showcase your personality. Write a Twitter bio that gives people a glimpse of who you are and what you are like.
Use a strong CTA so your Twitter followers know what to do. Be specific so they’ll know just what to do to view your YouTube content.
2. Post Often
To ensure that your content is discovered and receives the visibility and engagement you want, you want to post multiple times each day. Ideally, 3-5 high-quality posts each day will bring you the likes, responses, and retweets you want to drive traffic to your YouTube channel.
While this may seem like a lot of work, you can make your work easier by planning your posts ahead of time and scheduling them with Tweet Hunter. You’ll also get better engagement if you know the best time to post on Twitter.
You also don’t need to create original content for each of those posts. Follow the 80%-20% rule where you share 80% of curated content and 20% of original content.
3. Post Valuable Content Other Than Videos
Your audience on Twitter follows you for the content you post and the value you offer them through your content. Quality content is the only way to grow on Twitter. For YouTubers, this means that you should be sharing a lot more than just links to your latest videos.
Here’s how to ensure your content offers value:
Ask questions to learn more about your audience and to motivate them to engage.
Post content that provides actionable tweets that your audience can put into practice.
If you want to promote your YouTube channel to your Twitter followers, you’ll have to learn how to use your existing content and repurpose it successfully.
Native content outperforms every other type of content on all social media channels simply because they prefer to keep their audience on their own platform.
To get better results, create a short video clip from your original YouTube channel and use it as native content. This will ensure that your Twitter audience will get value out of the native content but will also be able to check out the full video on YouTube if they find your content interesting.
Over the last 18 months, there has been a 95% increase in video views on Twitter. Videos are also much more likely to get retweeted compared to GIFs and photos.
These statistics make it clear that if you post native content and write a clear CTA encouraging people to subscribe to your channel on YouTube, you’ll get phenomenal results.
5. Cross Promote the Right Way
To get the most out of Twitter, it isn’t enough to simply share the link to your videos and hope for results. You’ll have to learn how people interact on Twitter and create strategies specifically for the platform.
Provide your audience an incentive to follow you on Twitter. For example, create exclusive content that will be only accessible on Twitter to your followers. Once you grab the attention of your audience, use that to promote your channel.
Another effective strategy for cross-promotion is to create a lead magnet with an exclusive video or free content. Use this to build an email list and to funnel people to your YouTube channel. Exclusivity and the right promotional strategy can set you apart from your competitors.
6. Engage Consistently
Engagement on Twitter is vastly different compared to YouTube. On Twitter, you’ll need to engage every single day, answer DMs, reply to questions, and engage with other creators to get more followers organically.
Your numbers will rise as you put more time and effort into the engagement. Set aside a little time each day to comment, follow, retweet, and engage with your audience.
Tweet Hunter can help you drive growth, followers, and engagement on auto-pilot through powerful content creation, scheduling, and automation tools.
Sign up today to get instant access to tools and resources that will help you grow your Twitter account.
Get More Twitter Followers
Tweet Hunter helps you build, grow, and monetize your Twitter audience through tools that drive sales.