Mark Zuckerberg’s latest platform, Instagram Threads, has recently made waves. The platform has been pitted against Twitter/X as a rival. However, as a solopreneur or a brand with limited time and resources, should you add another social media platform to your online presence?
In this article, we’ll talk about the factors you need to consider before deciding whether creating an Instagram Thread account makes sense for you and your business. We’ll also give you more information about what you can post on this new platform, how to save time by repurposing your Twitter content for Threads, and the best practices to follow.
Grow and monetize your Twitter/X account with Tweet Hunter's AI content creation, scheduling, and analytics. Sign up now for more followers and new opportunities.
Why Use Instagram Threads?
Threads by Instagram has one major lure for personal brands and businesses. Instagram already has a large user base and good engagement rates. If you already have a presence on Instagram, building a following on Threads may be easier.
Also, unlike Instagram, with Threads, you can drive your audience to your website, newsletter, or landing page with clickable links in comments and captions to improve conversions. If you’re looking for a fresh platform to build your audience, it makes sense to leverage this opportunity and build a community there before it blows up.
Questions to Consider Before Getting Started with Threads
If you are a content creator or a solopreneur, you have limited time on your hands and multiple responsibilities to juggle. The last thing you need is to create content and build an audience for another platform unless it can bring measurable value to your business.
Think about what Instagram Threads may be able to do for your business. Who do you want to be on the platform, and what do you want to offer your followers? You don’t need to go in with all the answers, but you need to have a clear idea about what you want and the direction you want to pursue.
Since the Instagram Threads app is fairly new, feeling out of place is common. You might not know what to post or how the platform works. The kind of content people generally like to interact with is universal. It should provide value in some way, whether through helpful tips, something they can relate to, or something funny that improves their mood.
That said, here are a few ideas of what you can post on Threads to start with:
Content your target audience can relate to.
Your opinions on a topic.
Insights about your niche.
Funny pictures, GIFs, and memes.
Getting a head start on Threads is easier because you might have your Instagram community there. You’ll be able to talk with them slightly differently and reconnect with them over something other than just images.
Content Formats to Try
If you’ve been on Twitter/X for a while, you already know what formats work well on the platform, such as Twitter threads, listicles, and visual content. Here are a few content formats you can try on Instagram Threads:
High-quality visual content.
An image carousel.
Regardless of the format you try, it’s important to remember that anything you post should deliver some value to your readers and must align with your business goals.
Repurposing Your Twitter Content for Threads
If you are already creating content for Twitter/X, repurpose your content for Instagram Threads to save time, increase engagement, and reach new audiences. There are plenty of similarities between the two platforms for you to repurpose your existing content for Threads successfully.
Most content creators recognize the benefits of repurposing content instead of creating new content from scratch for each platform you have a presence on. For example, you can use your existing blog posts to create content for Twitter, Threads, LinkedIn, and more. Create a thread highlighting the main points in your blog post. You can also create a series of tweets sharing bite-sized information on your blog post topic.
Look through your tweets and pick out the content you can share on Threads. Adjust the content and format to ensure it is suitable for the platform. Check the image size guidelines on Threads before posting visuals. With a few simple tweaks, you’ll have a steady content source for Instagram Threads.
Content Creation Best Practices for Both Threads and Twitter
Whether you decide to get started with Threads or just maintain your presence on Twitter, there are a few content creation best practices you should follow to maximize your growth potential on either platform.
Don’t be Salesy
Focus on delivering content that adds value to your followers’ feeds. Share informative content, insights, and tips that are educational, helpful, or entertaining. Your followers will likely be put off if you constantly share self-promotional content or sales pitches without demonstrating genuine value.
Be Relevant and Relatable
If you want to stand out and get your audience's attention on Instagram Threads or Twitter/X, you need to come across as someone they can relate to. Showcase your personality and share posts talking about your experiences and the challenges you faced. Use a little humor in your posts to get more retweets, likes, and comments.
Use Links Carefully
Use links thoughtfully on Instagram Threads as well as on Twitter/X. Only post valuable and relevant links that will direct your followers to where they can find additional resources and relevant content. Use strong CTAs to guide your audience to your website or newsletter so they can take the right action.
Post Visual Content
Visual elements like images, videos, memes, and Twitter GIFs have proven excellent for generating engagement. The same holds for Instagram Threads.
Incorporate these strategically in your content strategy on both platforms to complement your text posts, create an engaging experience, and convey your personality to your followers.
It goes without saying that the key to growth on any platform is consistency. Develop a realistic social media workflow and create a content calendar in advance so you can post content regularly on both platforms. This is one of the most effective ways to grow your audience.
Tweet Hunter can help you grow and monetize your Twitter/X account through features like AI content creation, scheduling, analytics, and more. Sign up today to get more followers and discover new opportunities on the platform.
Get More Twitter Followers
Tweet Hunter helps you build, grow, and monetize your Twitter audience through tools that drive sales.