If you are a freelancer who is spending hours sending pitches to prospective clients and not receiving any responses, this Twitter marketing guide is for you.
Your Twitter marketing efforts can be effective and simple. Building a freelance business takes time, perseverance, consistency, and hard work. But once you find the right strategy, it can be surprisingly easy.
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Get The Basics Right
When marketing on Twitter as a freelancer, it is crucial to ensure that your profile is optimized before you connect with others.
Your profile should be complete and must include the following:
Your name or business name
A Twitter bio that mentions who you are, what you do, and how you can help
A quality profile picture
A good cover photo
A link to your website
Your account should also be active if you want to build a reputation and attract more followers. Share quality content that showcases your industry knowledge. Most professionals recommend sharing 20% of your original content and 80% of your curated content.
Twitter Marketing Tips for Freelancers
If you are ready to grow your account and attract quality clients for your freelance business, these Twitter marketing tips are a great way to start your journey.
How often you post content on Twitter has a direct impact on how much engagement you generate and the number of followers you have.
While you don’t want to spam your followers, you also want to make sure that you are often posting on the platform. Fortunately, you don’t need to churn out new, original content every day to achieve this. Follow the 80%-20% rule discussed above. You can also share the same posts more than once on Twitter and rotate your content.
Share Quality Content
While quantity is important, quality is even more important when it comes to content. With millions of tweets posted each day, it is easy for your tweet to get buried. Focus on posting high-quality, attention-grabbing content. Use visual elements that stop scrollers in the track and deliver your message in a straightforward, easy-to-understand manner.
Be selective in your content curation strategy and post engaging, interesting updates if you want to see your following grow. This will help you build thought leadership.
Network With the Right People
Who you know on Twitter can also have a major impact on your Twitter marketing strategy. If your end goal is to find potential clients on Twitter, you should focus on networking with the right people.
Follow influential people in your industry and potential clients. Get their attention by engaging with their content and getting involved in discussions. If you are looking for work, it is best to first focus on building connections and a strong relationship.
Be Genuine in Your Interactions
If you want to build lasting, quality relationships with potential clients, be genuine in your interactions. This applies not just in the real world but also on Twitter.
Interact with people often, comment on their posts, and follow people that you genuinely find interesting. Do not follow people just because you want a follow back. Share someone else’s content because you truly found it valuable.
Others need a good reason to follow you back, and being genuine is a very good reason.
Attract Quality Followers
Getting a cult-like following on Twitter is achievable, but the real challenge is finding followers that are truly interested in your freelance business.
If you are using the platform to find clients for your business, you should focus on attracting quality followers that share the same interests to grow your Twitter account. Random followers will not help you here.
The best way to go about it is by growing your visibility in relevant places and discussions. Find and follow influencers and thought leaders in your niche. Regularly engage with them on their posts.
When your name frequently appears in these discussions, people will be intrigued. They might check out your profile because they recognize you and may decide to follow you.
Measure Your Impact
If you have been putting in all the work, it is also important to see how your efforts are paying off. Use Twitter analytics to get a clear idea of how well your content is performing.
Check in frequently to track metrics like your top follower, mentions, top tweet, link clicks, engagement, and engagement rate. Make adjustments to your strategy based on how well your content is performing.
How to Use DMs to Find Clients
So you’ve fine-tuned your Twitter marketing methods and have worked hard to build visibility, gain quality followers, and post quality content.
Now it's time to reach out to potential clients and connect with them through Twitter DMs. Here’s how to go about it.
Start by Building Connections
Once you have built useful connections and have regularly engaged with the content of your potential clients, the next step in the process is to reach out to them directly.
Sending straightforward, thoughtful DMs is a good strategy. Most companies that you might want as clients for your freelancing business have a presence on Twitter and are active. DMs usually bring faster responses and provide a more casual place to connect.
Target the Right People
If you want to achieve a good response rate for your DMs, it is crucial to target the right people. Have a good understanding of who your prospective clients are. You are more likely to receive responses when you target people who might benefit from the services you provide.
Build a strong foundation to ensure that those potential clients see your content regularly. To make this Twitter marketing strategy work, you need to generate interest and be consistent and authentic in your approach.
Find Ways You Can Help
Once you have a list of target prospects, ask yourself how you can help them and how you can add value to their business.
If you are a freelance writer, for example, check their website to see if they have an updated blog, if they need any extra support with their content strategy, or if you can improve their conversions by making their landing pages stronger.
Identify ways you can help and add value, and then reach out through a simple DM.
Send Simple and Short DMs
The DMs you send should be concise and personalized for each prospect. Here’s a basic understanding of what a DM should include to get a higher response rate.
A compliment. Write a quick sentence about what you currently like about their website or business model.
Talk about how you can add value to their business.
Talk about why you are qualified to add value. A few sentences about your experience and the results you have achieved for past clients will be enough.
Ask where they may need your support and if they are interested in receiving samples, a portfolio, or a quote.
That’s all you need to do. Personalize and modify when needed and let your work do the talking for you.
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