Your target audience on Twitter is savvier than ever before. “Learn More, Sign Up, Click Here” will probably not get you the results you want.
Most Twitter users are not using effective CTAs that engage and influence their ideal audience. Even worse, some are not using them at all.
If you want to learn how to write a call to action that makes a real impact and increases those sign-ups and clicks, and grows your following, you’ll find all the information you need here.
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Top Tips on How to Write a Good Call to Action
Not all CTAs are the same. This is especially true for Twitter. The right CTA will captivate your audience, evoke strong emotions, generate curiosity, and make it irresistible for them to click that link or fill out that signup form.
Here’s how to craft awesome CTAs that increase conversions.
Keep Your Funnel in Mind
The CTA you use in your content depends on where your target audience is in your funnel. If you are targeting new followers on Twitter, use a call to action that warms them up and encourages them to learn more about who you are and what you do.
Once they’re warmed up and are already in the contemplation stage, retarget them with assertive CTAs that persuade them to take the leap and contact you or buy your digital product or service.
Learning how to write a compelling call to action that is relevant and in alignment with your audience’s journey in the follower funnel is a valuable skill.
Use Strong Action Words
If you want your audience to take action, it is time to be a little assertive when writing tweets. Use language that is clear, powerful, and inspiring, and provide clear instructions to your audience. Be direct and tell them what you want them to do in simple words:
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As a marketer and content creator, your goal is to make your target audience as excited about your product or service as you are. To evoke a strong response, use a CTA that is enthusiastic.
Emotions drive decisions, so use these emotional trigger words to give your CTA a little extra kick:
Each of these words evokes a strong emotional response in your audience, motivating them to take action. Even something as simple as an exclamation mark in your CTA can make it more exciting and thrilling.
Create a Sense of Urgency
If you want to learn how to write a great call to action, learn how to create a sense of urgency. A great motivator for people is FOMO or the fear of missing out.
Create time-sensitive messaging that mentions a special promotion that won’t last long. It’s hard for people to ignore an opportunity that they might miss out on if they don’t act immediately. This is an effective way to generate additional clicks.
Use phrases like:
Only while supplies last
Sale ends Sunday
Only for three days
The first 50 DMs get a free ___
Highlight the Benefits
Show your audience what benefits they may gain from your offerings. Don’t sell the product. Sell the benefit.
If, for example, you are encouraging your audience to sign up for your course, tell them what they will gain when they sign up. People are a lot more likely to take action when they have a clear idea about how they will benefit from it.
Stay Consistent with Your Brand
Consistency is important on Twitter. If you’ve worked hard to establish your personal brand, you want to stick with it. Use CTAs that align with your brand image. Identify the tone and voice for your brand and use the same tone in all your CTAs. This helps you avoid creating confusion with your audience and stay on brand.
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