First impressions matter. In real life but also on social media.
When you check someone’s Twitter profile for the first time, it gives you a certain type of impression. A vibe.
And that often determines if you will trust or not that person (and if you will follow or not in consequence).
It all has to do with legitimacy. You might be legitimate, but do you look like it?
There are a few elements you can play with on your Twitter/X profile to make your look more legitimate. In this week’s article we’ll explore what those are + some examples.
Let’s dive in!
The importance of branding on Twitter/X
Personal branding has brand on the name for a reason. You are building a brand, whether or not you are aware of it. Several elements go into building that brand and most of them don’t take that much to tweak, yet most creators overlook it.
Let’s see what they are 👇
#1 - Your positioning
Especially when people don’t know you, you need to give them a quick glimpse of who you are. A very common application of this on Twitter/X is “tagging” yourself 👇
See Matt Gray for example. His message is all about helping you scale your brand and community with systems. That’s why he’s the “Systems Guy.”
People who check his profile clearly know what to expect from him. This adds one more layer of clarity to his brand and legitimacy.
Another example of this is Christine Carrillo or, how she brands herself, “The 20-Hour CEO”:
As you can see, tagging yourself is one very effective way to solidify your online presence.
It lets people know what they should know you for. The, it’s up to you to deliver on that promise. But having a positioning statement is a great way to get started.
#2 - Your visual brand
Imagine scrolling through Twitter's feed. Everything looks plain and boring. Until a spark of color makes you strop the scroll.
It's a yellow profile pic that immediately contrasts with your feed and makes you stop and read the content.
This is why some creators have a high-contrast colored background on their profile pictures.
They catch your attention by breaking the pattern with color. Now this doesn’t mean you need bright colors as a must, but it certainly helps, especially when visiting your profile everything comes together 👇
Even companies are starting to think like this!
Picking a background color for my profile was one of the first things I ever did on Twitter. Another advantage of choosing one color for your brand is that it helps non-designers like me worry less.
You can then use that color for EVERYTHING. Your profile pic, the background for every picture you share, for your products…
It might not speak about what you can do, but it helps build on that legitimacy, as you look more professional.
#3 - Owning an emoji
Some creators go one step further and also try to own an emoji. A great example is Kevon Cheung, who also brands himself with the green color.
Kevon “owns” the 🥦 emoji.
He uses it on his Twitter name, on his banner, and on his emails…he even has a neon on the back of his room for when he records videos.
The 🥦 emoji is part of his brand, and you can see it everywhere. By looking at his profile, everything seems cohesive, which helps build his legitimacy.
#4 - Your bio + social proof
Maybe you are using your bio already to showcase your tag, but it’s also an excellent place to improve your legitimacy and credibility. How?
He showcases the results he has gotten with his copywriting skills: building an $8,5M store, writing 6-figure sales pages…
He did that with copywriting. And what does he write about?
So now, when you see his content, you see it differently as you know he actually knows what he’s talking about. If you want to learn more about how to make your bio a great asset, read our guide on it.
#5 - Your pinned tweet
The pinned tweet is one that every potential follower is guaranteed to see. That’s why it matters so much to help build your brand.
Pinned tweets can be more than just random tweets with a few likes. You can use them as:
Proof of work for what you can do
Credibility for you and your content
An Introduction to your personal story
Pinning tweets that reinforce your message strengthens your Twitter brand. In Houck’s case, it reinforces what he’s all about (help founders raise capital) 👇