SΞX WOЯK CΞO

Productivity hack: 

Put your Smartphone on grey mode 😎

Wayyy less addicting in black & white..

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FREE adult creator education for adult entrepreneurs. Sharing what’s worked for me for you to modify & use if you wish #CEOsquad 👉🏼@MelRoseMichaels

Recently I was asked about work-life balance as an adult creator. Spoiler alert 🚨 I don't have any. 
Here's why I'm okay with that.. 🧵

I believe that in most places, most people are overworked & underpaid. The result of capitalism no less. 

I believe that as content creators, burnout is real. 

I also believe that I can work 10hr days, on most days.

I do NOT believe that pace is right for everyone.

For me, work-life balance is extremely individual. Only YOU can know what that work-life threshold is. For me, my baseline is high. I've been that way my entire life. It's natural to move at this pace for me (at least at this moment of my career, which may change one day..)

The questions I think creators should be asking themselves is, are the hours I'm spending productive? Or busy & distracted? Do I feel overwhelmed? Do I schedule enough time offline for myself? Do I feel connected with my inner circle? Am I happy with my day-to-day?

Answer these questions and adjust your business to align with the life you want. No one (esp not society) should be dictating what work-life balance should look like for YOU - but you. 💪🏼

I'm only sharing what's worked for me as an adult content creator, & not gatekeep info that might work for you. Nothing is ever one-size-fits-all, & certain tips are more valuable depending on what level you're at career-wise. Feel free to take what's useful & leave what's not ❤️

Setbacks happen.

Comebacks count 💪🏼

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How you can level up your prices 🧵 (while minimizing the risk of losing fans)

The blueprint 👇

The reality is 95% of us are undercharging...Why? 

1) We lack confidence
2) We're bad at valuing our services
3) We didn't research our own market

Whatever the reason, the result is the same: We get stuck charging the lowest possible prices.

Here is a strategy you can use to systematically raise your prices, without having to 'guess' or 'hope' our way to higher prices & better returns on our content 👇

1️⃣ First, establish your benchmark. Take time to research creators similar in following size and niche as you creator-wise. What are they charging? Subscribe to their pages, check out their clip stores & live streams. Get an idea of what prices they charge for things.

2️⃣ Second, make sure you have a place for low-spending fans to 'land'. This is a free page, where you can park fans until you can upgrade them to your VIP pages with persuasive conversations in DMs. This will help reduce your fan losses when you raise pricing.

3️⃣ Third, raise prices incrementally. Charge $1 more for the next PPV you send. Raise your page price by $1.99. The reason Netflix has been able to raise their prices & we all stay is because "What $1 or $2 more a month". But if they doubled it we'd see more people canceling..

✍️ A great rule of thumb with pricing is if you win 3/4 of the sales at the current price, you can likely raise it. If I pitch 10 fans a custom in DMs, at $100 for 10min, & 7+ of them purchase it - it's time to raise prices.

💡 Things to keep in mind, if you're not using the best copy, thumbnails, & persuasive sales writing, that could also impact your purchase rates. So make sure you're testing with these variables optimized so the only other variable as to why they didn't buy is the price

💡 The lower the price point, oftentimes the lower the quality of the fan. Low-quality fans are harder to sell to & will require more time & energy than high-quality fans who can afford the luxury you are to them..

If you want to raise prices, remember the 🔑 to knowing if it's the right call for YOU is by testing, tracking, & implementing. For as many pages I see that are underpriced, I see ones that are overpriced as well. There is no way to 'shortcut' the 'boring work' of running tests.

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How I overcome and even prevent burnout as an adult content creator 🧵

1) Schedule breaks, or take impromptu ones. I didn't realize the magic 'taking breaks' had until last yr. When I'm frustrated or stuck on something, I go for a walk, a drive, or switch up my task. My best ideas come on breaks. So do my biggest breakthroughs.

2) Simplify your workload. Staring at my long to-do list overwhelms me. But my baby (daily) to-do list, I can manage. It looks like this:

1- Promote OF/SP on socials
2-Shoot pic set + new video
3-Schedule pic set + new video
4-Reply to OF dms + SP texts

3) Get ahead. Once you're scheduled in advance the energy is different. You buy yourself a bit of freedom & lighten the burden on yourself by scheduling out. Imagine being 1 month out on your fansite & only needing to make/schedule 1 thing daily. It's SO MUCH more manageable.

4) Use all automation tools available to you. On your fansite, your social media, & in your business. Optimize & automate as much as humanly possible. For Tw I use Tweetdeack. For IG you can schedule in app. For OF I use the queue. Put systems in place so you can succeed.

5) This is probably the single MOST important one - give yourself grace.

You are a one-person corporation. You are the product, the service, the distribution, the customer service, the everything. You need to give yourself grace if you don't nail it every single day. 👇🏼

You simply try again tmrw, & chalk it up to being 1 step closer to mastering self-discipline. Because you woke up today & committed all over again. That's what sets you apart from others, & causes your biz to stand the test of time. Be kind to yourself. You're doing the MOST 👑

If you appreciate our free resources, you'll LOVE On The Whorizon - our podcast about what's on the whorizon for sex workers, and how to navigate it. #SWCEO

Hosted by @MelroseMichaels & @itsLotusLain.

Sponsored by @AssemblyFour & @sexdotcom 

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A motto I live by that's impacted my life tremendously: "Do what is required"

It removes the excuses I try to provide for myself. When you do that, you force your inner voice to be more honest with you.

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90% of the Sales is about psychology 

Here are 5 Psychological Sales Tricks to help you sell better as an adult content creator to your fans 🧵🪡

1. Give Fewer Options

Sometimes, less really is more

Too many options makes it harder to make a decision. When deciding whether to buy is harder - they choose not to buy in general. This is why I have 1 subscription offer on my fansite.

2. Leverage Loss Aversion

Frame your offer as something they’ll miss out on if they don’t purchase

FOMO. Post a trailer of your latest video & caption it "This will ONLY be available on my fansite to people who subscribe in the NEXT 24hrs"

3. Showcase Social Proof

Popularity signals value. Post reviews & comments from fans who are loving your content/pages. This is your adult creator 'yelp' review & will help fans who are 'on the fence' about buying/subscribing that they should take out their credit card.

4. Ask hesitant fans to explain why they're not buying/subbing

“What’s holding you back?” or ask them to rate their "readiness to subscribe" on a scale of 1-10

Then resolve it. Offer a discount, trial, etc & close the sale. Even a discounted sub is $ you didn't have otherwise.

5. Offer Something to incite reciprocity 

Giving something for free makes them feel appreciated & instills a sense of obligation to do something for you in return. 

This could be something as basic as offering a free trial or an 'all access pass'.

TL;DR

-Give fewer options
-Leverage loss aversion
-Showcase social proof
-Ask hesitant prospects to explain why
-Offer something to incite reciprocity

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A confused mind will always say "no".

Avoid using multiple CTAs (follow, like, comment, tip, unlock, purchase)

Clear message = clear results.

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There are 5 avenues to build your audience. Adult creators primarily fall under the 'entertain me' category. 

1. This person teaches me
2. This person motivates me
3. This person entertains me
4. This person makes me think
5. This person understands me

Let's think about this..

What other lanes could you possibly venture into with your demographic audience? Have you tested & explored it? Maybe this is the sign you should 😇

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