Darth Autocrat (Lyndon NA)

.
:: I have an anti-AI idea! ::

Look - lets face it, the likes of these tech companies ...
... don't care about Intellectual Property/Copyright etc.

They will steal our stuff,
and then use it to steal our traffic.

So ...

>>>

#SEO #AntiAI #AntiChatGPT https://t.co/Hc9jvg3OVZ

SEO experts  MUST adapt their strategies to ensure their content remains indexed. Unique, high-quality content that is not easily answered by ChatGPT is going to set your apart.

#SEO Trainer 🦩 I have been called the Céline Dion of SEO. 🇫🇷🇭🇺🇨🇦 Current vibe: 💄lip balm & napalm. #neurospicy 🌶️

Myriam Jessier (Add me on LinkedIn just in case)

>>>

... what we need to do, is go old school.
Misinformation
Disinformation

Why not block the bots from the good stuff,
and feed them garbage and scraps.

As the governments and laws are not going to protect us from the money-grabbing, content stealing techies,
we do it.

Darth Autocrat: 
Internet business consultant 
(SEM (SEO/PPC), CM & SMM, with UX, CRO & ORM)

I Fix things for other SEOs, (or what they broke).
He/Him

.
:: Rules of marketing? ::

There's so many!

1. Know thy audience
2. Know thy competitors
3. Know thy self (and be honest!)
4. Cover short/medium/long term campaigns
5. Cover the different stages
6. Use multiple channels
7. Emotions before Logic

>>> 
#Marketing https://t.co/WSYRhSKvhV

My 5 rules of marketing:

🤓 Study buyers 
🧪Test *then* invest 
🛠Optimize for personalized 
💰Niches build riches 
📈Trust comes before growth

What would you add to this list?

"The Customer Whisperer" / Wanna go from unknown to un-ignorable? You must understand the hidden reasons why people buy. I can help.

Katelyn Bourgoin

>>>

8. Consistent messaging/propositioning
9. Vary the creative/content
10. Use both Passive and Active listening
11. Be where the prospects are
12. Be where the prospects expect you to be
13. Be where the prospects may also be
14. Invest in the prospects/audience

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15. Build relationships
16. Build trust
17. Don't forget pre-existing/current consumers
18. Use pre-existing/current consumers
19. Show empathy, compassion and restraint/taste
20. Show you know what matters to the prospect
21. Show the benefits for the prospect

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>>>

22. Remember, it's not about you (or the CMO/CEO)
23. Clever may not work as well as you think
24. Simple/Direct is often most effective
25. Appreciate/Value the prospects time/knowledge
26. Push the "potential"
27. Pre-handle objections

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28. Don't get dirty with/towards competitors
29. Give campaigns time to work
30. Know your Goals, KPIs and Metrics
31. Setup tracking/monitoring/alerts and reporting
32. Be prepared to pause/cease
33. Have conversion/lead data pre-campaign

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34. Have seasonal/historic data pre-campaign
35. Test with pre-existing/current/potential prospects
36. Pay attention to Demographics (Firmographics)
37. Setup attribution - properly
38. Be prepared to accept something isn't working
39. Have contingency plans/campaigns

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40. Remember, nurturing is not harassing!
41. Give leads/warm prospects a little room/time
42. Don't let warm prospects grow cold
43. Capture leads/contacts whenever possible
44. Focus on hotter/warmer leads
45. Don't present/position what you can't do

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46. Check with legal first
47. Keep an eye on events, pull/pause if necessary
48. Watch competitors (what, where, when, who, how)
49. Don't blindly copy competitors
50. Know what benefits/features appeal wo which audience
51. Understand why those B/Fs appeal

>>>

52. Positioning/Differentiation may make the difference, even if the offering isn't different
53. Remember, tastes and trends may change over time
54. Always make sure Sales and Services know what you're pushing
55. Always get stuff proofed - at least twice!

Tons!

YouTube

. 
On behalf of my Little Bear...
. 
Dear @YouTube,  
could you please fix your stupid Mobile App,
it keeps crashing when I use voice search,
yours, 
really fucking annoyed 10 year old

<Note: I edited out most of the bad language>
.

Please retweet
#YouTube #Google #YouTubeApp

For the record,
My LittleBear has differences,
and (like his sister) utilise audio a lot to compensate.

Repeatedly encountering crashes due to piss poor app production leads to all sorts of hell at home.

As a parent, thanks a fucking bunch!

And yes ...

Restarted
Forced stopped
Cleared data/cache
Uninistalled/reinstalled
Removed/reapproved Perms

(I was in IT for years!)
(audio works in Chrome/G-search!)

There's a bunch of complaints/reports on Reddit etc.,
it's not a "new" issue - but I don't see any resolution.

.
::  PSA : Do NOT rely on JavaScript!  ::

It's old advice,
but it STILL applies.

You should ensure any "Vital" aspects of a page
(title, canonical, robots/gooblebot meta, actual content etc.) are served and accessible
without
JavaScript being needed.

#SEO https://t.co/VP3qZuiylQ

Gary 鯨理／경리 Illyes

Google might not immediately render a page when crawling/indexing for some news stories and instead process the HTML in order to serve the news story in search faster (don't worry, Google will come back and render it shortly later) https://t.co/VFgVw0AgAz via @methode https://t.co/DW8uXZz5kw

Barry Schwartz

>>>

Don't get me wrong,
Google "can" do JavaScript!

They can not only handle things like dynamically-loaded/injected content (that isn't reliant on interactions),
they can also pickup injection/overwrites to things like
Titles
Canonical Links
Headings
Anchors (links!)
etc.

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>>>

But there are no guarantees.
G may process the JS nigh-instantly,
or have a few minutes lag ...
... or if they are backed up, may take hours/days!

If your content (or anything else that influences what you intend to rank for, or optimising) is reliant on that JS, it lags!

>>>

So if you are dealing with time-sensitive content
(news, events, getting ahead of competition with product launches etc.),
then JS is NOT something you really want to be relying on!

(Similar applies if you are "correcting" content/tags with "edge" SEO JS overwrites!)

.
Being "Unoriginal" is - well, unoriginal :(

The recent shifts and popularity of AI apps,
such as ChatGPT just highlight/magnify the simple fact that a % of people aren't "original",
and enable them/others to be unoriginal, faster/cheaper.

AI's not the problem.

>>>
#SEO https://t.co/oq4G0r6LYh

If you only rely on AI to generate content for your startup or personal brand you won't be original, interesting or yourself.

You'll sound like everyone else.

You'll blend in with the crowd.

You'll sound like a robot.

When the goal is to stand out.

Be original. Be yourself. https://t.co/gDAnP2DR5s

CEO of @acquiredotcom. Former CEO of Bizness Apps & Altcoin (both acquired). EIR at @500GlobalVC. Occasionally write for @entrepreneur and @forbes.

Andrew Gazdecki

>>>

Let's face it - the vast majority;

* are looking to save time, effort, money
(Perfectly understandable!)

* lack the skills, ability, knowledge, confidence
(Again, sensible!)

* don't know/understand what the current AI tools "do" or how they work
(this is an issue)

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>>>

But, again ... these aren't "problems" per-se.

There are 3 distinct problems.

1) A % of people don't understand the output of these apps, from general prompts/the general data, is not "built" how they think.
It's just a bigger version of their phones text suggestions!

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2) A fair % don't really care what they produce/publish using such tools,
isn't "good" or "right" etc. - they are simply looking for quick/easy/simple/cheap "content" or "answers".
They are more interested in the "experience" than the "result".

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3) A fair % of those consuming the content won't know any better, nor really care.
So long as it sounds right, and/or, suits their preferences - they will accept it.

The problem isn't the LLM.
Nor is it really the applications utilising it.

It's the people/society!

>>>

>>>

"Copying" is pretty much standard,
and the Internet made it far easier to do,
and even rewards it to some degree
(It's not like Google only shows the originators version - they will happily show a scrape/thief's copy instead!)

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>>>

And so long as it's "popular",
it's accepted (by SEs, by people in general etc.).

We're looking at the AI/NLP equivalent of questionable fast-food.
Most people don't care where the "meat" comes from,
or if the "chef" washed their hands first.

They just want the food.

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>>>

Do they care that they could get the same burger from 582 different places?

No.

So we need to educate people,
and help them learn to not only understand what it is they are using/consuming,
but to be more discerning/demanding!

.
:: To change a URL, or to not change a URL? ::
Honestly, it's not much of a question.

I'm shocked that "non-sensical" is not the first item listed!
(/index.php?item=1343xf68aql)

Don't think : "SEO Friendly URL"
instead, think : "User Friendly URL"

>>>
#SEO #URL #301redirect https://t.co/gL76LONmcx

When is an existing URL worth changing?

• Core keyword is mid to end of a long URL (/blah-blah-KEYWORD-blah) 
• URL is disconnected semantically from top content keyword (/link-building-ideas-and-techniques/ for "What is Link Building")
• URL traffic is less than 10% of… https://t.co/WAKzFjnDsr

Founder/CEO @siegemedia, a content marketing agency specializing in SEO. 6x Inc. 5000. We help great brands scale with SEO-focused content marketing.

Ross Hudgens

>>>

So if the URL isn't particularly helpful, informative or clear to a person ... you can consider changing it.

Now - it used to me "not worth it".
301's used to "lose" about 15% of value,
and G took time to update.

Between loss and fluctuations - it hurt.

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>>>

But since 2017(?) G pass 100% value through 301's,
and are far faster at updating.

So the only real reason to not do it ... is internal issues 
(approval, implementation, testing and resources etc.).

That said ... you shouldn't expect to see any real
"SEO gains".

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>>>

Google's @JohnMu has repeatedly said (suggested?) that the "value" of a URL is tiny, and typically short-lived (they may use it initially, but once the page is parsed, and G have a better idea of the content, the URL content is kind of redundant).

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Also, don't change URLs to alter "the page depth".
Moving from
domain.tld/dir1/dir2/dir3/dir4/page
to
domain.tld/dir1/dir2/d3-d4-page
isn't important - it's the IA/links that matter.
(moving a page closer to root isn't important, sorting your Nav/Links out is)

>>>

>>>

Can you think of anything else?

Bad reasons,
Good reasons,
clever tricks?

.
:: Planning ahead is important! ::

I honestly struggle to stay calm when I see this sort of thing - as it's old advice/tactics.

Want some more/detailed tips?

See the next tweet!

>>>

#SEO #OldContent https://t.co/yxnvBZ9nq2

Updating old posts is the lowest hanging fruit of content marketing.

You invest a lot of time and resources in writing great content.

But then after you hit publish you completely forget about them.

Huge mistake yet so few people do it regularly!

All it takes is a few minutes… https://t.co/VmaBBpfcoY

Andrea Bosoni

>>>

All Content on your site should:

1) Have pre-planned updates + dates to update

2) Have scheduled reviews

3) Have "trigger terms" (for events/changes etc.)

4) Have "trigger terms" for existing content and mutual inter-linking

5) Like (4), but for newer content

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6) Have a "rotation" in certain link blocks, shown on "ancestor" pages
(think "popular" links; queue the links - rotate through every X days)

7) Have tags/triggers for "related links" blocks
(automated by category/topic/taxonomy etc.)
(4 is manual/in-content links)

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8) Have planned promotion actions
(socialise on twitter etc.)

9) Have planned re-promotion actions
(either automated, or for manual selection to repost after N days/weeks/months)

10) Have promotional trigger terms
(for specific events, news etc.)

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All of those are standard/established,
and often missed because it's "work" and requires a bit of planning.

To do it better - add manual review in.
So you don't rotate in links or socialise stuff without reading the room/wrong time etc.!

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And none of them are "shallow" !!!

I do NOT advise people simply:
* Alter the title
* Tweak the h1
* Make a change to the "publish date"

Instead of stupid little insignificant cheat-changes...
(which, despite what G may suggest - DO WORK!)
(Shame on you G!)

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... you should instead have additional content/changes (from the writing/editing process!) that you can apply.

* A little added content.
* A little content removed.
* A little reorganisation of sentences.
* A tweak to a term/phrase.
* A quote/citation added.

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For some content, it can be bigger,
such as updates to figures,
new dates for confirmed events/showings,
updates on attendance,
etc. etc. etc.

People seem to forget that content can be "living pages", and aren't written in stone.

And G does seem to reward such

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(Note: There is a difference between 
* QDF (Query Deserves Freshness)
and
* Fresh/Re-Freshed content

(QDF topics require a lot more updating/more often)

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I will include a warning though...

Mind your focus/terms!

(This is why you should plan ahead, and monitor your GSC traffic for terms etc.)

1) Do not make changes that will alter your relevancy/topicality,
unless
2) You see topic/term shift worth chasing

.
"Wittiest comment I've seen all week" award!

And, for those wondering,
it's a response about using the
[link:]
search operator - which doesn't actually work.

If you want to see recent links...

>>>
#SEO https://t.co/QpoaEYJQm2

Zak Kann

@zrkann poop:https://t.co/ZUm69E4Eg8 -site:https://t.co/ZUm69E4Eg8
also works. Would you recommend to use "poop" search operator as well? https://t.co/C08IdDiY0q

Tonya Ugnich 🇺🇦

>>>

1) Parse your SALs (server access logs),
looking for referrers, dump them, unique them, store and compare (unique again) to prior lists.

2) Look through GA or other web tracker 
(similar approach to above)

You can also hunt for links/mentions via search.

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>>>

You can use the Tools > Time option in the SERP,
or the [after:] operator,
along with things like
{"brand" "model" "location"} etc.,

And ...
... yes, you can use the link:operator,
but honestly, it's not "working" per-se,
and if there are similar domains, they may show

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for example:
domain is [www.mysite.tld]
similar domain is [www.123mysite.tld]
you may see results including both domains
(the operator is broken/borked - so do not expect it to work "properly" :D)

... but it may mean:
1) No one was monitoring the SERP for intent
2) No one was tracking stuff in GSC
3) No one was checking Engagement metrics in GA/Web trackers
4) No one was watching/reporting conversion trend decline

In most cases, the #IntentShift is Not fast

#SEO https://t.co/5CE2h9nSRe

As a reminder, if Google chose to show an entirely different type of page than yours after a core update, it doesn't always mean your page is bad.

It means users wanted something different than what your page offers.

You're not going to find a silver bullet in those cases.

SEO by day | DJ by night | related to @artistmanray

Lily Ray 😏

>>>

I've been pointing out for years that you can often see a correlation between down-trending terms for ranking in GSC pre-update,
and the disappearance of rankings for those terms/that page post-update.

If you monitor, you can (often) see the warning signs.

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This doesn't negate the fact that G drops your page,
and @lilyraynyc is 100% on the money about it not instantly meaning your page/content sucks.

But it does mean ...

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... you missed the opportunity to create other content to suit the intent shift,
and utilise your pre-existing content to boost it!

.
:: Are you Bi-lingual / Multi-lingual? ::

If so - can you spare a few hours a month?

I've got a community project that needs you!

Please drop your details on this little form.
https://t.co/IiChVP3tjh

#SEO

Damn, some of you are quick off the mark!
Thank you

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