from Darth Autocrat (Lyndon NA) | by Darth Autocrat (Lyndon NA)

... but it may mean: 1) No one was monitoring the SERP for intent 2) No one was tracking stuff in GSC 3) No one was checking Engagement metrics in GA/Web trackers 4) No one was watching/reporting conversion trend decline In most cases, the #IntentShift is Not fast #SEO t.co/5CE2h9nSRe

>>> I've been pointing out for years that you can often see a correlation between down-trending terms for ranking in GSC pre-update, and the disappearance of rankings for those terms/that page post-update. If you monitor, you can (often) see the warning signs. >>>

>>> This doesn't negate the fact that G drops your page, and @lilyraynyc is 100% on the money about it not instantly meaning your page/content sucks. But it does mean ... >>>

>>> ... you missed the opportunity to create other content to suit the intent shift, and utilise your pre-existing content to boost it!