from Darth Autocrat (Lyndon NA) | by Darth Autocrat (Lyndon NA)

. :: Rules of marketing? :: There's so many! 1. Know thy audience 2. Know thy competitors 3. Know thy self (and be honest!) 4. Cover short/medium/long term campaigns 5. Cover the different stages 6. Use multiple channels 7. Emotions before Logic >>> #Marketing t.co/WSYRhSKvhV

>>> 8. Consistent messaging/propositioning 9. Vary the creative/content 10. Use both Passive and Active listening 11. Be where the prospects are 12. Be where the prospects expect you to be 13. Be where the prospects may also be 14. Invest in the prospects/audience >>>

>>> 15. Build relationships 16. Build trust 17. Don't forget pre-existing/current consumers 18. Use pre-existing/current consumers 19. Show empathy, compassion and restraint/taste 20. Show you know what matters to the prospect 21. Show the benefits for the prospect >>>

>>> 22. Remember, it's not about you (or the CMO/CEO) 23. Clever may not work as well as you think 24. Simple/Direct is often most effective 25. Appreciate/Value the prospects time/knowledge 26. Push the "potential" 27. Pre-handle objections >>>

>>> 28. Don't get dirty with/towards competitors 29. Give campaigns time to work 30. Know your Goals, KPIs and Metrics 31. Setup tracking/monitoring/alerts and reporting 32. Be prepared to pause/cease 33. Have conversion/lead data pre-campaign >>>

>>> 34. Have seasonal/historic data pre-campaign 35. Test with pre-existing/current/potential prospects 36. Pay attention to Demographics (Firmographics) 37. Setup attribution - properly 38. Be prepared to accept something isn't working 39. Have contingency plans/campaigns >>>

>>> 40. Remember, nurturing is not harassing! 41. Give leads/warm prospects a little room/time 42. Don't let warm prospects grow cold 43. Capture leads/contacts whenever possible 44. Focus on hotter/warmer leads 45. Don't present/position what you can't do >>>

>>> 46. Check with legal first 47. Keep an eye on events, pull/pause if necessary 48. Watch competitors (what, where, when, who, how) 49. Don't blindly copy competitors 50. Know what benefits/features appeal wo which audience 51. Understand why those B/Fs appeal >>>

52. Positioning/Differentiation may make the difference, even if the offering isn't different 53. Remember, tastes and trends may change over time 54. Always make sure Sales and Services know what you're pushing 55. Always get stuff proofed - at least twice! Tons!