from Darth Autocrat (Lyndon NA) | by Darth Autocrat (Lyndon NA)

. :: Planning ahead is important! :: I honestly struggle to stay calm when I see this sort of thing - as it's old advice/tactics. Want some more/detailed tips? See the next tweet! >>> #SEO #OldContent t.co/yxnvBZ9nq2

>>> All Content on your site should: 1) Have pre-planned updates + dates to update 2) Have scheduled reviews 3) Have "trigger terms" (for events/changes etc.) 4) Have "trigger terms" for existing content and mutual inter-linking 5) Like (4), but for newer content >>>

>>> 6) Have a "rotation" in certain link blocks, shown on "ancestor" pages (think "popular" links; queue the links - rotate through every X days) 7) Have tags/triggers for "related links" blocks (automated by category/topic/taxonomy etc.) (4 is manual/in-content links) >>>

>>> 8) Have planned promotion actions (socialise on twitter etc.) 9) Have planned re-promotion actions (either automated, or for manual selection to repost after N days/weeks/months) 10) Have promotional trigger terms (for specific events, news etc.) >>>

>>> All of those are standard/established, and often missed because it's "work" and requires a bit of planning. To do it better - add manual review in. So you don't rotate in links or socialise stuff without reading the room/wrong time etc.! >>>

>>> And none of them are "shallow" !!! I do NOT advise people simply: * Alter the title * Tweak the h1 * Make a change to the "publish date" Instead of stupid little insignificant cheat-changes... (which, despite what G may suggest - DO WORK!) (Shame on you G!) >>>

>>> ... you should instead have additional content/changes (from the writing/editing process!) that you can apply. * A little added content. * A little content removed. * A little reorganisation of sentences. * A tweak to a term/phrase. * A quote/citation added. >>>

>>> For some content, it can be bigger, such as updates to figures, new dates for confirmed events/showings, updates on attendance, etc. etc. etc. People seem to forget that content can be "living pages", and aren't written in stone. And G does seem to reward such >>>

>>> (Note: There is a difference between * QDF (Query Deserves Freshness) and * Fresh/Re-Freshed content (QDF topics require a lot more updating/more often) >>>

>>> I will include a warning though... Mind your focus/terms! (This is why you should plan ahead, and monitor your GSC traffic for terms etc.) 1) Do not make changes that will alter your relevancy/topicality, unless 2) You see topic/term shift worth chasing