Rob - Fat Loss for High Level Dads

Breaking down the S-Capsules Scam

How the con artists behind these "miracle weight loss pills" play on emotion and logic to steal your money. https://t.co/YRwunXMdke

S-Capsules are a "fat loss pill"

Selling these online should be illegal and the people behind it should be in prison.

In this thread I'm breaking down how they're doing it.

I transform tired, busy, overweight dads into lean & energised champions for their families using my 20 Minute Muscle system and 10:1 nutrition protocol.

Rob - Fat Loss for Busy Dads

Entity Service top level domain, every item that is in Entity Service should be in this domain

Entities [Entity Service]

Services

Brand

Facebook

Unified Twitter Taxonomy

Social media

for individual and types of technology, e.g., food technology, 3D printing

Technology

So I noticed this ad on twitter which caught my eye:

It uses imagery well to stand out on the timeline alongside words that play on emotion:

"my ex's face lit up" 

"I accomplished the unimaginable"

"183 lbs to a stunning 154 lbs"

"Game-Changing remedy finally been found" https://t.co/QPNCVEzKs0

It's all classic sales copy drawing inspiration from the great sales letter copywriters like John Caples and Gary Halbert.

One is reminded of this... https://t.co/3CLAbi6pCX

TV Shows

Budding entrepreneurs get three minutes to pitch their business ideas to five multi-millionaires who are willing to invest their own cash, time and expertise to kick-start the business. After the pitch the Dragons have the opportunity to ask questions about the venture. The entrepreneurs don't always have to answer, but of course, what they choose not to address could very well affect the outcome. The pitch is over when each of the Dragons has declared, "I'm out", or when they secure the full investment that they are asking for. Evan Davis presents.

Dragons' Den

Categories within Brand Verticals that narrow down the scope of Brands

Business Taxonomy

Brands, companies, advertisers and every non-person handle with the profit intent related to movies, music, television, franchises, venues, theme parks, toys, tourism, hotels

Entertainment & Leisure Business

Television

Competition shows

Other competition

Dragon's Den

For global/conceptual TV shows without localization.

Global TV Show

When you click the ad, you end up here on a "news story" about a "miracle weight loss pill" that was shown on Dragons Den by someone called Isabelle Thorpe.

Except this never happened. https://t.co/8CxC5ap4Ve

Brands, companies, advertisers and every non-person handle with the profit intent related to Banks, Credit cards, Insurance, Investments, Stocks 

Financial Services Business

Top level interests and hobbies groupings, like Food or Travel

Interests and Hobbies Vertical

Business & finance

A grouping of interests and hobbies entities, like Novelty Food or Destinations

Interests and Hobbies Category

Investors and patents

"Isabelle Thorpe" is a made up person and the woman shown in the picture is called Polly Gotschi and she was actually pitching a makeup product to the investors.

The picture has been photoshopped, too. https://t.co/UTgTKaaXiG

Notice how the scammers also added the "Mail online" banner to the top of their crappy website to fool people into thinking they're on the Daily Mail website.

Scroll further down and you'll see lots of images like these ones of celebrities with made up quotes. 

It's all fake.

Some of the "before and afters" are even in the wrong order - showing the person after they gained weight, rather than before they lost it. https://t.co/ZVNjhfBSWK

Brands, companies, advertisers and every non-person handle with the profit intent focused on selling multiple brands such as supermarkets, stores, resellers, delivery apps

Retail Business

Eventually you reach the call to action to buy the "S-Capsules" 

Oh look, I'm even getting a 40% discount! 

Lucky me!

Instructions that I must take them every morning also noted. Better order as many as possible! https://t.co/997aNYpGYq

Before proceeding I also noticed the rave "reviews" the product is getting.

Are these genuine?

What do you think are the chances? https://t.co/Uc3qgOIZSo

Dubious, I turn to Trustpilot...

AHA! This is more like it: https://t.co/U5h6ddNaRX

Despite all the 1 star reviews, you will also find plenty of 5 star reviews...

Easy to fake, obviously. https://t.co/TMnZBsnL0b

Brands, companies, advertisers and every non-person handle with the profit intent and related to foods & beverages such as snacks, soft drinks, beers.

Food & Beverage Business

Food

Dieting

Anyway, back to the scam website.

I go to the next step....

Before they'll take my money, they surprisingly have a quiz for me!

They ask questions about my diet, exercise and water intake to make this feel more legit and like they care about my health. https://t.co/F7q5vH9MRb

I filled this out a few times with different answers.

Guess what?

It made NO difference! 

They still recommend I buy the pills (quel surprise)

Before the quiz ends I'm asked my current weight and target weight.

I decide to mess with them.

I put in the minimum weight possible and the maximum height.

Even if I weigh 6 stone (84 lbs) at 7 feet, they still recommend the pills!

Oh and I'm under 18! Makes no difference. https://t.co/LapUZOF6hM

I get this stupid forecast of when I could expect to lose less than 1 lb by.

They do this to make it feel more "real" and feel like you're buying a result, not just a pill. https://t.co/BszqCvXwDr

The following body parts will be "particularly toned!" https://t.co/vlU2um0q1D

Oh, look, a special offer for 3 packs, just for me.

Should be necessary to go from 6.1 stone to 6.0 stone. https://t.co/0Qtimp1Sut

I didn't go through and give them my card details.

I'm not going to give these people any more money.

Clearly they will actually send you some pills. Who knows what they are.

At best, they're harmless.

At worst... well you can guess. https://t.co/rr6tIPGQPH

When looking through the truspilot reviews you can see many examples where people have angrily asked for their money back, only to be told they're outside the 14 day money back period (the minimum that has to be provided).

What a scam! https://t.co/Zqk0e5Iz8a

Anyone else have an experience like this? Let us know below.

RT this thread to spread awareness and follow me if you want to learn how to ACTUALLY lose fat (no hacks I'm afraid) https://t.co/B8GW2cejzC

This ebook contains 21 high protein recipes with full instructions, calories and macros. This will give you plenty of meals for your rotation so you no longer have to think about what to eat. The focus here is on meals that are quick and easy to prepare - perfect for busy dads!

21 High Protein Meal Ideas for Busy Dads

P.S. Fat loss needs to be nutrition led. You need protein, nutritious filling foods and a calorie deficit.

These free recipes will help.

https://t.co/WIrxanaRFw

Events [Entity Service]

this entity for all conversations for Easter all year 

Easter

Holiday

Beef rib is the best. This turned out epic.

Easter gains. https://t.co/jVQ9i4H9Py https://t.co/JbLiqL7Uar

Interests, opinions, and behaviors of individuals, groups, or cultures; like Speciality Cooking or Theme Parks

Interests and Hobbies

Cooking

Finishing off with a sear https://t.co/TMwG0HXKpg https://t.co/P1WyAgMgN7

This is the inside by the way, in case that wasn't obvious

Good morning.

You do not need to barbell bench press.

Ever.

Not saying it's a bad exercise either.

Some people just think it's undroppable.

It is. Definitely not needed for pec development and for many people other options will be better.

No one will care if you eat too much, drink too much or smoke too much.

But start controlling your food and exercising frequently and they'll say things like "don't go too far!" and "you're getting obsessed!"

Strange world where being healthy is perceived as threatening.

Click the button to get the Superhero Dad Handbook: A comprehensive fitness guide for time-pressured dads, with workouts and nutrition guidance.

Superhero Dad Handbook

P.S. Want my fat loss nutrition framework?

It's here in the Superhero Dad Handbook

(completely free)

https://t.co/X5BCNBTHuB

There's a pullup bar in a park near me.

Saw a guy approach it, watched with interest by his wife and kids.

He managed to get 0 reps.

Not even half reps - just couldn't do a single pullup ... with his wife and kids looking on.

Hope that experience sparked something inside him.

Being able to do pullups requires you to carry less fat and build modest strength.

Shred in 60 is the perfect program to get started.

It's currently CLOSED. But watch this space...

Symptoms of a desk job:

- Slumped, rounded shoulders
- Tight hips & hamstrings
- Weak glutes
- Weak core
- Forward head
- Lower back pain
- Neck pain
- Shoulder pain

Resistance training is the treatment.

Brands, companies, advertisers and every non-person handle with the profit intent related to sports nutrition, athletic apparel, sports apps, fitness venues

Sports & Fitness Business

Fitness

for types of exercises& fitness and moves, e.g., yoga, crunches, squats 

Exercise & fitness

Exercises

Struggling to squeeze in workouts? I've got you covered. Get 10 flexible routines for home or gym, designed for 2 to 6 days a week. Get maximum results with minimum time commitment. Perfect for your busy lifestyle!

10 Free Workout Programs

Need some super simple workout programs that are easy for anyone to pick up and run with?

Get 10 of them here (options to fit your situation, home or gym) 👇

https://t.co/k0LSc0S3VJ

Just in case anyone is under any illusions about whether the mere act of signing up for a course or program will result in fat loss 👇 https://t.co/3jRgCy6Cg5

Speaking of fat loss programs... my 60 day fat loss program Shred in 60 will open again soon!

You can't enrol yet, but if you want these kind of results then keep an eye out for spaces going live next week! https://t.co/5xlBWBVI3m

Your body is made up of and uses 10,000 different types of protein.

You need to eat it.

Want 21 free high protein recipes that avoid ultra processed foods?

Get them here:

https://t.co/WIrxanaRFw

An ultra processed food is defined as an "industrially formulated edible substance derived from natural food or synthesized from other organic compounds"

The resulting products are designed to be highly profitable, convenient, and hyperpalatable"

This is what you have to avoid.

10 habits that will destroy your health and shorten your life https://t.co/9PQwr0uGsn

1. Eating ultra processed foods.

These are addictive and are low in nutrients whilst being high in calories. They're great for fattening you up whilst adding nothing for health.

They're good for gaining excess bodyfat which leads to lower quality of life and life expectancy.

2. Being miserable.

Studies find there's a link between life satisfaction, positive emotions, optimism, and living longer.

Seek happiness, avoid stress, cut negative people out of your life and make time for the things you enjoy.

You may live longer and you'll enjoy life more

3. Sleeping less than 7 hours per night.

Sleep is vital for healing and regulating cell function.

Chronic short sleep (less than 5–7 hours per night) makes early death 12% more likely.

Lack of sleep is also linked to heart disease, inflammation and obesity.

Cardio

4. Avoiding cardio.

Better cardiorespiratory fitness correlates with longer life.

Don't neglect yours.

5. Not lifting.

We will all lose muscle as we age. Lifting will allow you to build more in the first place, and will help you to maintain it.

Losing muscle leads to poor quality of life and earlier death.

6. Overeating.

Lower calorie intake has been linked to a longer lifespan by many studies.

Overeating increases likelihood of being overweight, which is linked with earlier death.

A lower BMI, waist:hip ratio &amp; body fat percentage being lower are all linked with improved health

6. Overeating.

Lower calorie intake has been linked to a longer lifespan by many studies.

Overeating increases likelihood of being overweight, which is linked with earlier death.

A lower BMI, waist:hip ratio & body fat percentage being lower are all linked with improved health

Drinks

Drink Experience

7. Alcohol consumption

Drinking alcohol regularly is linked with liver, heart and pancreatic disease.

It also has the potential to negatively impact your life socially.

8. Smoking.

Smoking is associated with 80-90% of lung cancer deaths.

Smoking raises likelihood of premature death by a magnitude of 3. 

It's estimated smoking takes 10 years off of your life.

Generic Drinks

Coffee

9. Not drinking coffee.

Perhaps surprisingly, drinking coffee reduces risk of type 2 diabetes, heart disease, cancer, Alzheimer’s and Parkinson’s.

This is due to phytochemicals it contains.

It doesn't matter if you drink caffeinated, decaf, brewed or instant coffee.

10. Low protein intake.

Protein is an incredibly important nutrient that has over 10,000 uses in the body.

Not eating enough of it means your body will break down muscle mass for protein.

This muscle loss leads to lower life quality and earlier death.

10 habits for a long &amp; healthy life:

1. Avoid ultra-processed foods.
2. Do what makes you happy.
3. Sleep 7-9 hours per night.
4. Cardiovascular training.
5. Resistance training.
6. Avoid overeating.
7. Avoid alcohol.
8. Don't smoke.
9. Drink coffee.
10. Eat protein.

10 habits for a long & healthy life:

1. Avoid ultra-processed foods.
2. Do what makes you happy.
3. Sleep 7-9 hours per night.
4. Cardiovascular training.
5. Resistance training.
6. Avoid overeating.
7. Avoid alcohol.
8. Don't smoke.
9. Drink coffee.
10. Eat protein.

If you enjoyed this thread, please retweet the first tweet below to help someone else out:

https://t.co/bDqMBdFFgI

Brands, companies, advertisers and every non-person handle with the profit intent related to offline and online games such as gaming consoles, tabletop games, video game publishers

Gaming Business

P.S. If I could guarantee you hit your fat loss goals or you pay nothing, would you be interested in working with me?

I'm taking on a couple of one to one clients at the moment.

Read on if you want to see results like this: https://t.co/J5fqBWhrDg

Many of these results are within 2-3 months of starting work with me, others 6-9 months https://t.co/SnbJVGgnOP

Send me a DM now for details 👇

https://t.co/0iZ79tXnIO

@Rob_FitLegacy's Latest X Threads

Read threads by Rob - Fat Loss for High Level Dads and get notified about future ones.