Twitter is increasingly getting recognized as a powerful lead acquisition tool. With the right strategy and the tips discussed here, you can use the platform to promote your content and grow your Twitter newsletter and your business.
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Tips to Grow Your Newsletter on Twitter
Using Twitter for newsletter signups is relatively straightforward and easy when done the right way. Here’s how to go about it.
Make a Great First Impression
You can reel in new followers quickly if your profile makes an excellent first impression. This means your profile should be 100% complete. Start with a good header and profile picture. Make sure you craft a bio that people will love. Pin some of your best content and add your newsletter to your Twitter profile.
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Tweet About it Frequently
When you’ve put so much time and effort into your newsletter, it deserves to get attention. Tweet about it frequently, so people will know it exists.
Highlight the points in your newsletter to showcase what it is about. Use persuasive, authoritative language that will motivate people to sign up.
Make it Easy to Share
If you are using Twitter to promote your newsletter, it has to be easy to share. Make the work of your audience easier by making the share button accessible. All they have to do is click the button, and it will share your newsletter directly on their Twitter page.
People will be more likely to share when you make their work easy for them.
Twitter threads can be a powerful tool for promoting a newsletter on Twitter because they provide your audience with a glimpse into your long-form content.
Use threads to provide your audience with a condensed, distilled version of your content. At the end of the thread, plug in the information for your newsletter. If people enjoy your threads, they are more likely to signup for your newsletter.
An easy, quick way to increase subscriptions is by hosting a giveaway. Free giveaways can help you grow your newsletter by capturing the relevant audience that will be easier to convert.
Think of a free product that is relevant to your niche and will be useful for your audience. Ask your audience to share their email in exchange for the free product.
Use Tweet Hunter’s auto-DM tool to automatically send out the free product to everyone who provides an email.
Engage with Niche Influencers
Another great way to grow your newsletter on Twitter is by engaging with others on the platform regularly. Make a Twitter list of relevant influencers in your niche. Spend some time every day engaging with the content they post.
Leave a few valuable, thought-provoking comments on their content every day. This will help you get noticed by their followers and can help you increase your own follower base as well as newsletter subscribers.
Repurpose Your Newsletter Content
Make the best use of the content you already have on hand. Repurpose your newsletter to create a series of tweets, add a CTA, and schedule them out with Tweet Hunter. This will provide you with more content to fill out your schedule while increasing the reach of your newsletter.
Pin the Best Tweet
Pinned tweets receive a lot of visibility because they are at the top of your profile. A great thread with a signup link for your newsletter can help your growth passively.
Choose your topic carefully and create a thread that will generate a lot of interest, and pin it to your profile. Experiment with a few different pinned tweets to see which one delivers the best results.
Optimize Your Landing Page
Even if you are successfully using Twitter for newsletter signups, if your landing page is sub-par, you may be losing out on a lot of subscribers.
Optimize the landing page design by ensuring that it directs the attention of visitors directly to the signup button. Use excellent CTAs that increase clicks, such as:
Once you add your newsletter to Twitter and use some of these strategies, it's time to track the results.
Use analytics to track top Twitter metrics such as followers, profile visits, tweet impressions, and top tweets. This information will help you understand things like when to tweet about your newsletter for maximum reach and which type of content performs well with your audience.
Tweet Hunter has all the tools you need to boost your newsletter on Twitter.
From powerful scheduling features and thread starters to auto DM, you’ll have access to everything you need to grow your following, your newsletter, and your sales when you signup with Tweet Hunter.
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