George Ten

Entity Service top level domain, every item that is in Entity Service should be in this domain

Entities [Entity Service]

Services

Brand

I’ll hit 100k followers in 16 days.

That’ll be a year and 3.5 months since I tweeted my first tweet.

And now I’ve decided to tell you exactly how I did it.

This is for PROFESSIONALS only. An advanced 6-step roadmap.

Newbies will gain nothing from it.

>>> A Thread 🧵 <<<

First I need you to understand awareness levels.

There are 5.

• Unaware
• Problem aware
• Solution aware
• Product aware
• Most aware.

Or using a different framing:

• Top of funnel
• Middle of funnel
• Bottom of funnel.

Why do you need to know this?

Top of funnel tweets and threads get you followers.

Middle of funnel tweets and threads position you as an expert and get your audience to connect to YOU as a person.

Moving followers into raving fans.

Bottom of funnel is where you sell.

Now.
Let’s match the two models:

Unaware + Problem aware = Top of funnel.

Solution aware = Middle of funnel.

Product aware + Most aware = Bottom of funnel.

Makes sense?

Now. Let me share the 6 steps that’ll turn you into an authority in your niche…

… Using MY exact method.

But remember:

This is for professionals only. People who already have a high-income skill AND experience.

Ok?

Let’s go:

1. Decide who you are. Pick ONE niche.

For me?
That one niche was copywriting.

You want to be knows as the “your profession guy”.

That doesn’t mean you only tweet about that one profession.

No.

I’m the copywriting guy.
And this thread is about Twitter growth.

Why?

Because you want to cast the net as wide as you can when you’re doing TOF content.

Yes.
This thread is top-of-funnel.

It’s designed to get me more new followers.

But that’s not all.

Because this is not ONLY a top of funnel thread.

Right?

This is a TOF+MOF thread.

It’s targeting an unaware AND problem aware audience.

But it’s also showing my expertise.

Unlike what most others are doing. Which is telling you a story about another brand.

“How (known company) did X).

Makes sense?
Now.

Why do I do that?

2. Disqualify.

When you mix TOF and MOF together in your TOF content…

You also share your personality.

What that does is turn an unaware audience immediately into raving fans.

Yes. I skip a step.

But it also pushes away people who are NOT like me.

Example?

I don’t vibe with people who call their girlfriends “my hoe” and try to be with as many women as they can.

That’s not my crowd.

So I’d mention my wife or my personality in as many places as I can.

Including my TOF content.

Why do I do that? Except for skipping a step?

People who are not my tribe will not buy from me.

They’ll follow and forget.

And my goal is not to inflate my follower count.

My goal is to get as many people who VIBE with me as I can.

Which leads us to the next point:

3. Distribution over frequency.

When you do SEO (classical website SEO to rank on Google)…

You know that for each piece of content you write…

You need to spend 10x the time to get other websites to promote your article.

And it’s the same on Twitter:

Network with people who vibe with you from day one.

Retweet their stuff.

They’ll return the favor when you keep engaging and having private conversations with them.

1 RT from a big account can be the difference between a success and a failure of a thread.

Now…

4. All you’re doing on Twitter should position you as an expert of ONE thing.

If you do SEO?
You should be the go-to guy.

Same with editing.
Or design.
Or any other skill.

But what if you’re a copywriter and you don’t wanna directly compete with me?

This is what you do:

You pick a sub-niche for what you wanna be known for.

For example:

I didn’t start out as “the copywriting guy.”

No.

I started as “the guy who tells real-life stories about copywriting.”

Why?

I didn’t wanna compete with the giants.

But then there’s a pivot point:

Once you grow enough…

You can decide to break out of your shell and go for the whole industry.

That’s exactly what I did.

I became “the copywriting guy” at some point.

“But you’re a copyTHINKER George. Not a copywriter.”

Right.
Which leads us to the next step:

5. Once you grow enough…

The RIGHT WAY…

You have a TON of people who like and trust you.

They’re raving fans.
And you love and appreciate them for that.

You become the tribe leader.
The guy people follow and adopt their thoughts.

Then…

You can literally turn your industry upside-down.

You’re witnessing it right now with the copyTHINKING movement.

And that’s where you go from a commodity to an industry of one.

There is no more competition.
You’re playing the game ALONE.

Cool ha?
And here’s how you do it:

6. Understand dynamics.

Twitter is a social game.
And we’ve already discussed networking for growth.

But there’s more.

Once you understand the dynamics of Twitter…

You can play into them. And borrow authority while growing FASTER.

Here’s how:

People on Twitter are always hunting for more.

• More exposure.
• More social status.
• More connections.

And you can leverage that.

You know the lists where people go “the 10 business accounts you should follow”?

Well…
That’s the goldmine.

Here’s why:

Those are usually big accounts.

And they have a ton of authority and eyeballs.

Every time you get on that list?
Your followers blow up.

But how do you get on the list?
There are two things you need to remember:

6a. Stay top of mind.

Write at least 2 HIGH QUALITY threads per week.

That makes the big account remember you. And add you to their lists.

6b. Work HARD on positioning yourself as the go-to guy (or gal) in ONE specific niche or sub-niche.

Makes sense?

I’ll soon hit 100k.

And I’ve NEVER spend ANY money getting here.

Yeah.

• No ads.
• No paid retweets.
• Never asked anyone to retweet me.

And you can do it too. If…

If you’re a professional.
Because like I said…

This WON’T work for beginners.

Now…

This is where I’ll thank you for reading and remind you to follow me @GrammarHippy if you’re not yet following.

But also…

Something big is coming at 100k.

Wanna help me get there faster?
Make sure to RT this thread.

Thanks. Appreciate you 🤝

CopyTHINKER. Sold more than 500,000 products online. Get a breakdown of my best marketing techniques for FREE below.

We made $186,642 from scratch with 6 pre-recorded videos.

Then…

A competitor appeared.
And with one sharp katana-like move…

Sliced the throat of our business.

Our business died immediately.
Evaporated. Overnight.

Wanna know what our competitor did?

&gt;&gt;&gt; A Thread 🧵 &lt;&lt;&lt;

We made $186,642 from scratch with 6 pre-recorded videos.

Then…

A competitor appeared.
And with one sharp katana-like move…

Sliced the throat of our business.

Our business died immediately.
Evaporated. Overnight.

Wanna know what our competitor did?

>>> A Thread 🧵 <<<

Here’s the story. I’ll make it short.

Almost 3 years ago my wife and I rented an apartment.

And there’s one thing I learned from my first mentor:

He said…
“Learn how to make money when you spend money.”

What a weird piece of advice.
But here’s some context:

I joined an MLM company early on in my career.

Didn’t know it sucked.

But my mentor?
He was A BEAST.

He was making $100K/mo at the time so I wrote down every single word that came out of his mouth.

He was a MASTER communicator.

Here’s what he did:

Every time we’d stop at a gas station…

Or a coffee shop…

He used to say “learn how to make money when you spend money.”

He’d stand up…
Go to order…

And would come back with a smile on his face and a phone number.

And that phone number?

It turned into a new person he’d sign up to his business in 7 days.

Anyway…

Back to our story.

Wife and I rented an apartment.
The most expensive apartment we ever paid for.

And my mentor appeared in a comic balloon in my thoughts…

“Make money when you spend money…”

I saw a recording studio in the apartment.

I asked who’s it was. 
The apartment owner answered “my son’s”.

“Can I speak to him?” I asked.

Long story short…

Her son was a singer.
And I offered him to film a course together.

30 Days later…

We had a course and an LLC which my wife and I owned 66% of.

The creator had 33%.

But that’s besides the point.

We started marketing…
BOOM!

ROAS 6-7-8.
We couldn’t believe our eyes.

No audience.
No social proof.
Just good copy.

We sold almost $187K and then…

The course stopped selling.

I went through my “stopped-selling checklist”.

• Targeting?
• Load speed?
• Saturation?
• Technical problem?

And the list goes on and on…

Everything looked fine.
But no sales!

What do you do in such a situation?

Tough one.

But then…

An ad on YouTube appeared.

Three minutes later?
I knew EXACTLY why our course stopped selling.

You see…
The ad was from our competitor.

A new player in the singing industry.

And what he did on his sales page?
We couldn’t compete with that.

I’ll tell you what…

But before I do?

Look at yesterday’s copythinking exercise:

Now.
I phrased the question in a way that the answer would be obvious to some.

Others were wrong.

But anyway…

The answer to our copythinking exercise is what our competitor did.

So… https://t.co/Y8GdxqNnLj

Back to our story.

Competitor killed us.
Remember?

Here’s what he did:

He had a video of himself singing on the sales page.

Which is also the answer to our copythinking exercise.

But don’t you dare stop reading here.

Because our competitor went over the top.

TWICE.

Here’s what that sleaze-bag did:

He didn’t only have a VIDEO of himself singing on the page…

But he also had a before-and-after of himself singing.

That’s where he went over-the-top.

But he did one more thing.
This is what made him an unbeatable competitor:

He had a YouTube video of himself singing from 7 YEARS BEFORE.

Yeah.

He tracked his singing progress.
And…

You can’t fake that :)

So people could literally go to YouTube and see that his progress was REAL.

How do you compete with that?
Just copy won’t do. Right?

Now…

Listen.

It’s super difficult to come up with those copythinking exercises for you.

And to also write threads that explain the answer?

Not easy my friends.

So here’s what we’ll do:

I’ll slow down with the exercises.

We won’t be doing them every day from now on.

And at the same time I’ll think of how to explain the answer in a productive way (a thread is exhausting to write and also not as clear as I’d like it to be).

But…

Here’s an offer.
Take it or leave it:

If you show me that you REALLY want me to keep doing the exercises daily…

I’ll keep them coming.

If this thread gets 600 RTs - I’ll keep doing them daily for some more time.

Deal?
Let’s go!

Retweet the first tweet (added it below 👇)

And make sure to follow me @GrammarHippy to never miss our copythinking exercises and threads. https://t.co/fZgBEv781K

The Grammar Hippy Copythinker ✒️ Used Copythinking to build $8.5M Store ▪️Wrote 10+ 6-Figure Sales Pages ▪️Spent $10M On Facebook Ads

Want to see the ad I wrote for a startup…

That literally performed 10 TIMES BETTER than their existing ads…

(They had 100s of ads that top agencies wrote for them over a time-span of 8 years).

Mine beat their BEST one by 10x.
First try.

&gt;&gt;&gt; A Thread 🧵 &lt;&lt;&lt;

Want to see the ad I wrote for a startup…

That literally performed 10 TIMES BETTER than their existing ads…

(They had 100s of ads that top agencies wrote for them over a time-span of 8 years).

Mine beat their BEST one by 10x.
First try.

>>> A Thread 🧵 <<<

Let me share as much as I can with you.

I’ll show you the exact structure of the ad. I’ll also explain EVERYTHING.

But unfortunately…

I will not tell you the startup’s name or show you the exact word-for-word ad.

They prefer if I don’t.
And I respect my clients.

Let’s go.

Yesterday I gave you a copythinking exercise.

Whether you did it or not…
Look at the image below.

We got a lot of responses to this exercise.

Some were generic.
Others were very smart.

So here comes my answer to my own question: https://t.co/ON3oWJWQKi

The one thing you need to show small business owners…

Is that big brands are doing what they want to do.

That’s all.
Jealously.

Remember that word. Jealousy. That’s the key to convince difficult-to-convince prospects.

So lemme show you how I engineered this:

Here’s the EXACT ad structure I used:

• Hook
• Jealousy
• Problem dig-in
• Perceived value
• Solution
• Easy-quick-safe
• Objection handling
• Money on discount
• Social proof
• CTA
• Future pacing.

Lemme break down the elements and show you EXACTLY why I did this:

Hook:

The startup had dozens of DIRECT competitors.

They didn’t even know about them 😳…

But anyway…

I knew the sophistication level of the market is super high.

So I didn’t go with your classic direct hook. That wouldn’t work.

I went for empathy instead.

I showed them a slice-of-life moment in their life (have a diff thread about this).

Then…

Jealousy.

I told them ALL the big brands in the industry are using a similar solution we are offering.

BUT…

They can afford it. They’re big brands.

But you?

You are a small business.
You can’t afford it.

(See the jealousy play out?)

Then…
I got their attention. Their emotional attention.

Their heart was burning with jealousy. They were hooked.

So now I needed to start setting up the sale.

Here’s how:

Problem dig-in:

Nothing exciting here.
Just explain to them THEIR problem in a detailed way.

Built up our (the startup’s) credibility and made them feel a little pain.

(A little pain = because this ad ran on FB. A lot of pain gets your ad account closed).

Then…

Perceived value:

I explained in-detail what our SaaS would do for them…

If they did it MANUALLY. Offline. Without the SaaS.

Showed how valuable it could be. Painted a vivid picture.

The goal was to speak desire AND prepare them for the price.

Then…

Solution:

Presented our solution.
No name. No company name.

Just a “how cool would it be if there was a tool that could do X?”

Why didn’t I present the startup yet?

Because I didn’t want the prospects to feel like they’re being sold to.

Yet.

Then…

Easy-quick-safe.

Remember.
We’re selling to busy and non-techy business owners.

They have a lot on their plate.

If it’s not easy and quick?
They’re outta the door.

Same with safe.
It has to be safe to THEIR specific needs.

Then…

Objection handling:

When you say how easy and quick it is…

Objections pop up into their head.

Believe it or not…
The objections pop up in a SPECIFIC order.

I handled them in this section. One-by-one.

The sale won’t happen if they have objections. Right?

Then…

Money on discount:

This is where I told them our price (without telling them it’s OUR price).

So it went like this:

“Would you pay X if you could make 7X in Y amount of time using this tool?”

A basic money on discount element.

Then…

Social proof:

We’re getting closer to the sale now. The sentences become shorter.

And shorter.
Quickly.

They feel the pressure.

So we I had to relieve some of their worries about US now.

Told a story about a small business who uses our tool.

Then…

CTA:

This is where we sell. But…

Believe it or not…
Clicking a button could be scary.

And I don’t believe in making the person click - and having the page sell.

The ad sells in my book of copywriting.

So I told them to click.
But just before they do…

Future pacing: 

This is where I told the readers two things:

1. What’s gonna happen after they click (on the landing page).

2. What their life will look like when they start using our tool.

Why do I do both?
Here’s why:

1. What’s gonna happen after they click:

I strongly believe that people online are lost.

You need to guide them. Step-by-step.

Remove their fear.
Give them as much certainty as you can.

So this is what this part is for.

Then…

2. What their life will look like using our tool:

The ad is long.
And touches a lot of points and elements.

So I wanna the readers WHY they want this tool.

And I know for a fact (after looking at the startup’s analytics) that people leave the landing page A LOT.

So…

I needed to make sure they have a SUPER clear image in their head.

The image of their dream life.

Using our tool.

Now…
A couple of last details I wanna share with you.

Just for fun:

The ad was a static image ad.
They didn’t wanna invest in video.

The ad was 593-words long.

And they argued with me for 3 weeks that their target audience won’t read that much because they’re busy.

593 words.
Their longest ad before that was 8 words.

So you see…

Your client’s assumptions are usually wrong.

Listen to them. They know their audience. Usually.

But don’t go against your instincts as a marketer. Or copywriter.

You’re usually right.

Okay?
This is the end of the thread.

Hope you enjoyed :)

Don’t forget to retweet if you liked this thread.

I’m racing a friend to 100k so a retweet would get me one step closer to winning.

Thank you :) https://t.co/cKdbF8gBqh

Oh…

And don’t forget to follow me @GrammarHippy to never again miss a thread (I wrote a lot of those).

I've grown my Twitter account to 86.8K followers at lightning speed.

Without EVER:

• Paying for ads
• Buying retweets
• Begging big accounts

Give me 3 minutes and I'll share 28 of my BEST tips to grow your own account. Even if you're at 0 followers now.

&gt;&gt;&gt; A Thread 🧵 &lt;&lt;&lt;

I've grown my Twitter account to 86.8K followers at lightning speed.

Without EVER:

• Paying for ads
• Buying retweets
• Begging big accounts

Give me 3 minutes and I'll share 28 of my BEST tips to grow your own account. Even if you're at 0 followers now.

>>> A Thread 🧵 <<<

1. Go VERY niche when starting out. Become the goldmine of content for ONE specific type of person.

2. Focus on replying to big accounts to borrow their eyeballs until you’re at 1,000+ followers.

3. Once you start getting some traction you should double down on threads.

The more threads you write = the more followers you’ll get.

4. Tweet often. Tweet different kinds of tweets. 

Each type of tweet will hit a different pool of audience and will increase your unique reach and engagement.

5. Always think “value”. Help people solve problems and educate them.

Both with your tweets and threads.

6. Once you have some followers it’s time to provide value to big accounts.

Create relationships. Become friends.

They’ll help you grow if they like you.

7. Consume great content to create good content.

Read books and watch courses. And mainly share your real-life results.

8. Tweet about your results often. People who want similar results for themselves will follow you.

9. Analyze your tweets and threads. Keep an eye on what works.

Do more of that.

10. Find why you’re unique. Make sure to let everyone know. In your bio and in your content.

11. Frame your content as broad as possible for faster growth. (After 1,000-2,000 followers).

12. Tweet low and high-sophistication tweets. Some will get you an audience and others will position you as an expert.

13. Ask people to do what you want.

To follow you. To retweet you. People online need to be guided.

14. Engage with your audience as much as you can.

Both in replies and DMs.

15. Identify your most engaged followers and give them value. They’re your 1k true fans.

Your base. Your home.

16. Retweet other creators. Don’t be cheap.

Some of them will retweet you back. This creates strong relationships that’ll get you more engagement.

Now and always.

17. Always keep an eye on trends.
See what’s working for big accounts.

Model.
Don’t copy.

18. Repeat your unique message from time to time.

You wanna be known as “the guy who believes in X”. (or girl).

19. Polarize your audience.

Don’t be afraid to voice your opinions even if some won’t like them.

The ones who will - will feel a stronger connection to you.

20. Remember what the goal of your account is.

Don’t chase numbers. Chase your goals.

They’re not always the same.

21. Play nice and be kind.

People are people. Even ones you think are stupid or ignorant.

22. It takes a long time to build a reputation. And mere seconds to destroy it.

Never promote anything you’re not willing to fully stand behind.

23. Avoid short term money-making illusions and focus on the long-term.

Selling $27 affiliate programs won’t make you rich. But it will crush your positioning.

24. Tweet about your personal life to create a deeper connection with your followers.

25. The magic happens in the DMs.

That’s where the deals are closed and relationships are built.

Don’t hesitate to DM people you find of interest.

26. 10K is the magic number.

The moment you hit that number - you’ll start getting people interested in you. 

That’s when the gates get wide open and the deals start pouring in.

27. Use tweets about your profile/bio/header/follower count to get people to click on your profile.

From there it’s just a conversion rate game for how many will follow you.

28. HAVE FUN or it won't work. Find a way to make this process fun for you. Gamify your own process.

Don't forget to drop a retweet to share this with others who are trying to grow their Twitter account.
https://t.co/55d2ufsQpl

I went from collecting beer bottles &amp; cleaning floors…

To:
• Landing my first $15k/mo client
• Building $8.5M store
• Creating multiple 6-figure businesses…

The difference? One lousy course.

Here’s how you can follow my footsteps if you’re a beginner:

&gt;&gt;&gt; A Thread 🧵 &lt;&lt;&lt;

I went from collecting beer bottles & cleaning floors…

To:
• Landing my first $15k/mo client
• Building $8.5M store
• Creating multiple 6-figure businesses…

The difference? One lousy course.

Here’s how you can follow my footsteps if you’re a beginner:

>>> A Thread 🧵 <<<

I struggled for 7 years of my life.

Didn’t make a single buck in online profit.

Living in a small bedroom with my little brother in a bunk bed…

Until…

I bought a course with a friend. The only course I ever bought at the time.

But this course was VERY different:

The pitch on the sales page was this:

“I’m not gonna teach you anything. I’m just gonna give you tasks - and you do them.”

Somehow…
It felt like this is the course that’d get me the first breakthrough.

So…

My friend and I took $300 each…
And spent our last money to get this course.

What was inside?

I wouldn’t know.
To this day…

Why?
Because the first task was this:

“Go up to 3 entrepreneurs who make at least 10 times what you do…”

And…

Tell them this:

“I’m a beginner entrepreneur. Can I have 5 minutes of your time?”

That’s it.

And then…
If they give you the five minutes…

You listen to them speak and then ask one question:

“Is there anything you always wanted to do in business but didn’t have the time?”

We went up to 2 entrepreneurs who were making at least 10x what we were.

Which was easy…
We were making $0/mo.

We went up to a gentlemen store owner…

And to a guy who owned a locksmith shop.

We asked the magic question…
And DAMN! They both agreed. On the spot!

We sat with them for 30 minutes each or so…

At the end of which both of them told us they’d like us to do something for them:

The gentlemen club owner: said he wanted to import a product he saw in China.

Gave us money… and said: “go figure it out.”

The locksmith?

He said:

“I wanted to build an online school for locksmiths. Can you help me set it all up? Figure it out.”

BOOM!

We had two deals.

And we never (to this day) watched the rest of the course.

I don’t know what task number two was.

But…

We went full-on trying to make our new entrepreneur-boss-friends-colleagues happy.

We imported that product from China.

(Learned EVERYTHING there was about importing at the time. All the rules and restrictions)…

And then we came back to the entrepreneur WITH THE PRODUCT…

He was mind-blown.

“Those two kids made it happen??? Woah!”

And then he gave us our next task:

“Go sell it. I know some store owners. Say my name and try to get them to buy in bulk.”

Good.

We had to learn EVERYTHING about sales.

And we did…

See where this is going?

Well..
You actually half-see.

Because we flopped entirely. We couldn’t sell a single product to a single store owner.

And the locksmith guy?

He went to jail a month or so after we met him.

Long story for another time. But…

Although we FAILED miserably…

With both the entrepreneurs…

We got a taste of how successful entrepreneurs operate.

We got to spend time with them.
Drink coffee.
We even met their families…

And they were built different.

Everything was easy.
Nobody could stop them…

That’s the mindset they had.

And we got some of that mindset rub off onto us.

That was the pivot point.
That’s when we finally understood how successful people get things done.

Long story short?

My friend became a VP marketer with a crazy salary 6 months later.

Me?

I landed my first $15,000/mo client about the same time.

And the rest is history.

But why do I tell you this?
Well…

I think you don’t lack skills. No. And even if you do…

Skills are acquirable.
Easily.

Just…
Not when you sit alone at home.

No…

You can easily become 10x better at your skill when you do the work.

With a real client.
And real tasks.
In the real world.

But how do you land clients?
How do you talk to them?
How do you close deals?

Well…

This has NOTHING to do with tactics.

There are literally an UNLIMITED number of ways to get clients.

Unlimited. I promise.

And an entrepreneur with the right mindset?

He can get clients using ANY ONE of those ways.

Yeah.

Take a successful entrepreneur and drop him anywhere in the world…

No money. No connections. No language.

And they’ll have a profitable business within 6 months.

Guaranteed.

So where am I leading you with this?

Your NUMBER ONE priority is rubbing shoulders with successful entrepreneurs.

That’s THE ONLY focus you should have. But how?

Look. Here’s what you should do:

Go and freaking DM 100 people. Now.

Go out and enter 100 physical stores in your country.

Send 100 cold emails.

Join communities.
Pay for mentorships if you can.
Go to networking events.

Listen…

It doesn’t even matter which niche or industry they’re in.

Entrepreneurship is entrepreneurship is entrepreneurship.

On the moon it’s still entrepreneurship.

The tactics change.
The mindset stays the same.
And that’s your goal.

You need the MINDSET.

Here’s why:

Take a SUPER SUCCESSFUL professional who has worked for corporate his whole life…

Tell him to go build a business…

Give him ALL the resources (including money)…

And he’ll STILL FAIL.

I’ve seen this happen DOZENS of times. With super successful 9-5ers.

Why?

Mindset.

The mindset of an entrepreneur is the EXACT opposite of every other living being on the planet.

Go and get that mindset for yourself.

Through hell or high water.

GET IT!

And the only way to get it…
Is rub shoulders with people who have it.

That’s it.
So…

Listen.
I wanna hold you accountable.

Reply to this thread and tell me what you’re gonna do.

What action you’re gonna take to accomplish this goal.

Do this.
You won’t regret it.

That’s the “secret” you’ve been waiting for.

So do it.
Now…

I remind you to reply to this thread with your plan of action.

Let’s hold you accountable.

Do it.
Do it.
Do it.

If you don’t…
Don’t come to my DMs and say “I’m so passionate that I’ll do anything.”

You won’t.
Unless you do this.

Prove to me - and mostly to yourself.

Do it.

Oh and also…
Help me spread this message if you believe in it.

How?

Retweet the first tweet of this thread (I’ve attached it below 👇) https://t.co/jd7U9bxG9R

Two copywriting rules I see most thread writers missing…

Time and time again…

1. The rule of one.
2. WWIFM.

Fix those two and you have a head start.

WIIFM* sorry:

“What’s in it for me?”

The Grammar Hippy Copywriter ✒️ Used Copywriting to build $8.5M Store ▪️Wrote 10+ 6-Figure Sales Pages ▪️Spent $10M On Facebook Ads

How do you dominate the fast-food market?

You use direct-response.

This is a story about a fast-food seller who left dust to all of his competitors…

Using the same direct-response trick that we use on most of our best-sellers.

And it’s only 2 words:

>>> A Thread 🧵 <<<

Here are the two words:
Re-framing. (Arguably one word).

This story happens in Vienna. Austria.

It’s my first day there. Wife and I are walking down their Main Street…

And I’m HUNGRY.

We keep walking down the street…
Looking left and right:

“Best kebap Vienna”
“Tastiest pizza in town”
“The original falafel”

(If you don’t know kebap and falafel - they’re middle-eastern foods).

Anyway…
We keep walking. And I’m desperate. I’m willing to eat ANYWHERE.

But wife keeps telling me they’re not healthy. And she’s right.

Another kebap…
Another falafel…

I wanna go in but I have resistance. Both from myself and my wife.

Until…
Magic happens.

I finally read a sign that looks different. Like an oasis in the desert.

It says “get FREE falafel when you order our hand-made Yemen pita breads.”

🤩

I stopped on the spot.

“What?!”
Free falafel???

And all I have to do is buy DELICIOUS hand-made pita breads???

Oh my god. YES!!!

And apparently…
I wasn’t the only one who got excited.

There was a line of about 30-35 people…

While all other fast foods were empty. Mmm 🤔

How did they do that?

How did they make me want to buy something that I didn’t wanna buy?

They re-framed the offer.

Here’s what it means in normal people language:

They did two things:
1. They gave AWAY what everyone else were selling.

2. They added a unique BONUS.

Now…

Let’s look at it again:

You get FREE falafel…
When you buy Yemen pita-bread.

Instead they could write “free pita bread when you buy falafel.”

Would that work?

Nope.
Why?

Because you get the bread EVERYWHERE when you buy falafel.

Makes sense?
They flipped the script.
Now…

Here’s how you do this online (and how I did this in almost all of my sales pages):

You find your biggest 3 competitors…

And you give their courses FOR FREE when people buy yours.

Sounds crazy?
Let me show you an example:

Your competitor is selling “sales page templates”.

You’re selling a copywriting course.
So…

You take his templates (obviously create your own ones and don’t steal)…

And give them as a FREE bonus when people buy your course.

Now here’s what’s cool about this:

If it’s a strong competitor…

Your audience already knows them :)

And they know the price of their course or product.

So…
When you write “X value - yours FREE today”…

Your readers BELIEVE YOU.

Let me show you another example:

You’re selling FB ads management.

How do you compete in such a red market?

Practically impossible.
So what do you do?

You find what’s MORE important (or more painful) for your potential client.

In this case?
Can you guess what it is?

Here’s the answer:

Creatives.

So you reframe your offer:

FREE Fb ads management when you sign up to our monthly creative package.

You get 20 creatives per month…
And we manage the ads FOR FREE.

So think about this:

Your potential client says:

“I get 20 creatives per month (which I need either way) and ALSO get the FB ads management for FREE?”

A no-brainer. Isn’t it?

Now now…
Before I hear all the naysayers…

“Yeah but that sounds scammy so no-one would buy”…

You’re right.

That’s why you need to make sure to add social proof… if you can.

“Want to have the same creatives that Nike has? Sign up to our 20-creatives per month package and get FREE Fb ads management.”

Makes sense?
Now…

Let’s do something interesting here:

Reply what you’re selling below and how you’d reframe it.

And if you see a reply like that…
Try to help the person reframe it.

Let’s make this a discussion thread.

Oh and don’t forget to retweet this thread (by retweeting the first tweet) 👇 https://t.co/fEfP9ENuB8

How I made $500,000 in PROFIT…

• With no audience
• Without showing my face
• With only an idea for a product
• And $100 to my name.

We’ve done this step-by-step process dozens of times. This is NOT a one-time fluke.

&gt;&gt;&gt; A Thread 🧵 &lt;&lt;&lt;

How I made $500,000 in PROFIT…

• With no audience
• Without showing my face
• With only an idea for a product
• And $100 to my name.

We’ve done this step-by-step process dozens of times. This is NOT a one-time fluke.

>>> A Thread 🧵 <<<

The year is 2020. We’re in the peak of “The BIG pause”.

You know what I mean right? * wink wink*.

The thing that made us all stay home and didn’t allow us to go buy groceries.

Anyway…

I met a creator on Instagram. She was a designer…

And she had 30k followers at the time. But…

They weren’t English followers. 

She published content in her native language. Not English.

But she had a unique way to design photos.

I’ll tell you in a second what it was… but when I saw it?

Bingo! I knew we can scale this:

She designed photos for IG on her phone…

While everyone else was using a laptop to do the same thing.

We call this a new opportunity in the copywriting world.

A new opportunity = 10X improvement over existing opportunities.

Now…

Wouldn’t you agree that designing photos on your iPhone is a 10X improvement over designing them on a laptop?

No?
How about this:

• It takes 10% of the time
• You can do it on the go
• You can take BAD photos and make them beautiful.

… All while traveling.
Agree now?
But…

This was not enough.

We need to frame it in a way that’d give us an edge.

This is where we took the situation in the world and connected it to our big idea.

So…
Everyone was stuck at home.
Creators couldn’t go out to take nice photos…

See the big idea magically manifesting?

Cool.

So our big idea was this:

“Turn bad photos clogging your iPhone into beautiful photos using only your iPhone”.

How’s that for a big idea during THE BIG PAUSE?

But that wasn’t enough.
Why?

We needed two more elements:

Element #1: we need a mechanism.

The “how” behind our solution.

So we added this:

“Turn bad photos that are clogging your iPhone into beautiful photos USING SECRET FREE APPS on your iPhone”.

BOOM!

Secret.
Free.
Easy.

A good big idea?

But there was one last thing.

We did a double-lead.
Lemme explain:

The lead is what happens after the hook. Right?

So our idea was to help creators turn bad photos that they ALREADY HAVE into beautiful photos.

But that was BAD for us. 
Why?

We wanted an ever-green product.

Meaning?
That’d still sell when the lockdowns are over.

So we did a double-lead.
Essentially talking to two different audiences.

(Yes. We broke the copywriting rule of one).

But like I always say…
Rules are training wheels.

So we did this…

Our final hook:

How to design beautiful photos on your iPhone using secret free apps EVEN if you have ZERO technological knowledge.

Then…
Our double-lead:

• Whether you have BAD photos clogging your iPhone memory…

Or…

• If you want to stop shouting at your photographer and take ANY bad photo they take - and edit into a beautiful masterpiece.

Evergreen.
Remember?

Now you need to understand this:

All of this happened in our mind.

There was no product.
There was NOTHING.

And remember: we started this with $100. And it took us three days from idea to first sale.

Here’s what we did:

We signed up to ClickFunnels. A 14-day free trial.

Then…

We built the copy in four hours. Yes. 4 hours.

The designer girl did her magic with the design…

And we launched our first ad on FB. $25/day.

Now remember: we had no product. And we didn’t even use the creator’s face in the ad.

The ad began spending…

Boom!
A sale. And another. And another.

We bumped the budget to $100/day…

And ended the day with $800 in revenue. Spending $100.

Remember we didn’t have a product? Good.

We stopped the campaign and emailed our clients:

“The product is still in the building. Want your money back or will you wait until it’s ready?”

And here’s a surprise for you:

Some clients didn’t even answer.
The ones who did answer?

All said they’ll wait.
Then…

The creator made the product. A shitty product. But…

It was enough to go back on air and start selling while she was making the product better.

3 days. From idea to first sale. Then…

Facebook closed us. And again. And again.

This project ran for a total of a year. Made almost $1M in sales with a 52% profit margin. But…

We made 85% of that money in 3 months.

The rest of the time we were down because FB didn’t let us advertise.

And you might think this result of a $1M funnel is luck.

“But George! That’s a fluke. A one-time thing.”

Cool.
Let me show you something then.

In the last two and a half years…

My small group of 5 friends and I sold $15M+ in online courses.

We sold ANYTHING we could get our hands on.

Here’s a SMALL list of the courses we sold:

• Marketing
• IG growth
• Design
• Singing
• Painting
• Yoga
• Fitness
• Diet…

And many more.
But the most surprising product?

“How to make pickles at home” - by @ConversionDude sold $200K in 3 months.

Another example: @MetaWhisper sold $495,000 of a dancing course.

Then I helped @jddelo who I met on Twitter. He sold $100K of an English course RIGHT NOW.

Why am I telling you this?

Because this is a REPEATABLE process. You can sell ANYTHING if you know how to.

Just remember:

• Big idea
• USP
• Mechanism
• New opportunity

… And you’re golden.

Now…

The thing I know a lot of people have been waiting for…

I’ll be doing a beta cohort where I’ll teach a small group of 10 to build HIGH-converting info product sales pages.

My THINKING and EXECUTION process.

I don’t yet know when we’ll launch it. It’s in the works. But we already have 5 spots taken.

So…

Wanna grab a spot?

It’s gonna be $1,000 for the BETA cohort.

I’m gonna f&#k up a lot. It’s a pilot run :)

… Or wait until it’s perfected and pay $3.5-$5k for it…

*If I ever decide to do it again.*

DM me to grab a spot.

Ohh…

And for the ones of you who can’t afford to pay $1,000…

I got you. I remember you. Not letting you go unnoticed.

Something’s coming for you too for a lower-ticket price.

Wait for it and don’t forget to RT this 😉

Here’s the link to retweet 👇 

Just click on this tweet and then retweet it.

Thank you for being here and supporting me for such a long period of time.

I appreciate every single one of you. https://t.co/McDaNovMDw

P.S.

@MetaWhisper just sent me a screenshot of his sales.

Asked me to attach it here :) https://t.co/DTQYt4Iid5

The lucky number. https://t.co/1uUrlKkJPO

Took that screenshot just in time. We’re no longer at the magic number 😳

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