Most Twitter users promoting events only tweet about the build-up. But when you live tweet, you can provide real-time event coverage. This gives your Twitter audience an insider’s look at an event that they really wanted to event.
When promoting an event, live tweeting is a powerful tool to engage your audience and attract attention. In this article, we’ll talk about what is live tweeting, how to prepare for it, and how to do it better than most people.
Live tweeting means sending out tweets during an event to provide real-time event updates to your audience. It keeps your audience engaged and following to see what’s happening next. Essentially, you’ll be sharing important event information like:
Information about the speakers
Your live tweets can be a mix of text, images, videos, memes, and Twitter GIFs.
Why You Should Live Tweet at an Event
Twitter users turn to the platform for breaking news about what’s happening worldwide. With live tweets, you can attract the attention of like-minded individuals interested in the same type of events as you are. These are the people who are most likely to follow you and find value in the type of content you share. Another reason why you should be live tweeting is that it helps you build thought leadership and improve awareness about your brand.
How to Prepare Before the Event?
Events move fast, so you’ll have to be prepared to keep track of the key insights and happenings from the event and tweet about them successfully on Twitter. Here’s how to prepare before the event to ensure you don’t miss out on sharing important updates with your followers.
Research the event, speakers, and participants in advance.
Create an event hashtag that you can use while live tweeting.
Create image templates in advance with your logo and event hashtag.
Decide how many posts you’ll publish in advance.
Create buzz about the event in advance.
Follow attendees and speakers on Twitter and have their handles handy to tag them.
Make sure your phone, camera, and any other devices you’ll be using are charged.
Live Tweeting During the Event
If you’ve spent time preparing for the event, live tweeting will be much easier. Here’s how to live tweet on the big day.
What to Tweet
Knowing what to post on Twitter and how to tweet is the hardest part of live tweets. The important thing to remember here is that your tweets and key takeaways should offer value to event attendees and your followers. You should take careful notes of takeaways during the event and then convert those to tweets.
Here are a few things you can live tweet about:
Identify relevant points made by speakers.
Questions and answers from attendees.
Websites, books, tools, or resources mentioned by speakers, along with links.
Photos, videos, and GIFs to accompany your tweets.
Key Things to Remember
When live tweeting, keep these key things in mind to provide value to your audience.
Use compelling visual content.
Tag the speakers and attribute your quotes/insights to the right person.
Connect and engage with speakers and attendees.
Double-check every tweet before posting.
Make sure the links you share are working.
After the Event
Your work is not done after the event is finished. You can ride the buzz and engagement you created before and during the event and leverage it even after the event. Here are a few things to do after the event.
Thank everyone for participating and attending the event.
Share a transcript or video from the event if you have one.
If you received any feedback from those who attended, share it in a tweet.
Share links to videos or slideshares shared by the speakers.
Use the knowledge and insights you gathered from the event to create more content. Turn it into a blog post or into a series of Twitter threads.
8 Tips to Make the Most of Live Tweets
Although you’ll be tweeting on the go during an event, you need to put a lot of thought into live tweets as you do with the rest of your content. Here are eight tips to help you make the most of live tweets.
1. Research and Prep in Advance
Events do not always go the way you planned. Things happen, but if you have researched and prepped in advance, you can avoid a lot of disasters. Check the event’s schedule, the names of Twitter handles of everyone, and the links that you’ll include in your tweets.
2. Pick a Hashtag
Event hashtags are important because that’s what people will use to track and search for content related to the event on the platform. If you are hosting the event, you want to use a hashtag that is easy to remember and short. Make sure it is unique so it doesn’t get easily mixed up.
3. Prepare Templates for Images
Including images in your tweets during the event will be challenging because you’ll be pressed for time. The best thing to do is to make image templates in advance with the event’s hashtag, information, and logo. Have a few different template styles handy so you can create tweets quickly and easily during the event.
4. Make GIFs in Advance
GIFs are incredibly engaging and a great way to show your followers what you’re feeling during the event. If you have a few Twitter memes and GIFs ready, you’ll be able to pull them out during the event and tweet them quickly. Use our Twitter Gif Downloader tool to collect the best ones in your timeline.
5. Promote Well
To live tweet successfully, you’ll want to promote your session well in advance so your followers know you’re planning to do it. Just like a product launch strategy, you need to have a marketing plan in place to promote the event before you attend it. This encourages engagement and creates excitement and buzz around the event.
6. Share a Good Mix of Content
Text tweets may be easy during a live event, but they’re boring for your followers. Use a mix of different content formats to keep things interesting. Some of these can be:
Short and long text tweets.
Videos and images
7. Provide Value with Every Tweet
Live tweeting is all about helping your followers gain helpful information and key insights from the event. Don’t tweet if you don’t have anything of value to share. That might result in an engagement drop. It’s better to share fewer but quality and informative tweets instead.
8. Repurpose Your Content After the Event
One of the best things about attending an event is that you’ll have a lot of raw content on hand to work with later. All the time you put in during the event can pay off well if you repurpose that content and use it. Create a blog post, a newsletter, or simply share the learnings as threads.
Live tweets can help you promote an event you are hosting or share key learnings from an event you attend with your followers. It can help you boost your personal brand and connect with audiences. Keep these tips in mind and work on your live tweeting strategy to expand your audience.
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