It's not too late to jump into content creation on Twitter in 2023. With so many changes happening on the platform, some would argue it is the best time ever.
But the more creators jump onto the platform, the fiercer the competition. You need to stand out from the crowd.
From your follower funnel to branding yourself, we've got you covered on the most effective tactics for getting noticed in 2023.
Let's dive in!
Stand out on Twitter with Tweet Hunter: Craft compelling content, engage authentically, and amplify your reach!
Try Tweet Hunter Now!
Curate who you follow and engage with them
They say, “You are what you eat.” Well, the same happens with content consumption and content creation.
You are highly influenced by the people you spend the most time with.
On Twitter, that’s the people you follow.
Follow meme accounts and spammers, and your content will likely absorb some of that.
Follow people who do interesting stuff, and the same will happen.
For 2023, you should surround yourself with the latter. To do so, our advice is that you divide who you follow into the following groups:
Top accounts in your niche
People “2 steps ahead of you”
This will allow you to consume content in a more structured way while keeping tabs on what’s happening in your niche.
Every day, dedicate at least a few minutes to reply to a few of these people. This will slowly build relationships with them.
This is how you should do it:
Build 3 different lists (with Twitter lists)
One for the “top” accounts
One for the people “2 steps ahead of you” and your peers
One for your followers
Engage a few minutes with each list (for example, 10 min each)
Use the Twitter Lists feature or the Tweet Hunter CRM
With time, they’ll recognize you in their feed, and they’ll be likely to follow you and engage with your content in return.
Pay attention to what you post…but also how you post it
There is an important part of content creation that most content creators overlook: tweet "format.”
It doesn’t matter how good your tweet is; if it’s hard to read, people won’t read it.
To make your tweets readable, follow these simple tips:
#1 - Use blank space
Blank space is your friend. No one wants to read a wall of text.
Separate your sentences, even if it’s not how you would normally write.
This makes reading easier and adds flow. You can easily lead people into the next sentence and into the next one.
#2 - Use simple language
Keep it simple. Use words you would also use in your normal life.
No one ever said “Oh, this tweet makes the best use of the English dictionary.”
#3 - Play with the tweet’s format
Besides blank space, there are other ways you can experiment with your tweet’s format.
You can use emojis, special characters…
Engage with your audience in different funny ways.
Tweethunter has a Fake Tweet Generator that realistically creates a mock-up tweet from any user name you can image. If you use it correctly, you can get a ton of RTs while having fun with your audience.
Stop the scroll
Writing on social media follows the Pareto Principle. 80% of results will come from 20% of efforts.
That 20% is your opening line or hooks.
Social media is fast-paced by nature. People scroll fast, and as creators, we need to capture their attention in seconds if we want them to keep reading our content.
That doesn’t mean people have a shorter attention span, they have shorter “consideration” spans.
That’s why your first line (or entire first tweet if you are writing a thread) needs to be really good.
Here are a few things you can do:
Open a curiosity loop, so people feel compelled to keep reading
Make a strong statement
Make a promise
Some examples of good opening lines:
If you want more, we’ve created 20 hook templates you can use on your own content. Get them here and here.
Build a follower funnel
It’s useless to bring traffic to your profile with content if you can’t later turn them into followers.
This is what people do when they check your profile:
Think of your Twitter profile as your digital business card. It needs to tell people what you do, and who you do it for and show them signals they can trust you.