Twitter verification has gone through a terrific upheaval lately. Putting aside the controversy of whether you should pay for Twitter Blue or not, having a verified account can have its advantages for brands. Getting verified on Twitter is easier than ever, but it isn’t always straightforward.
In this guide, we’ll talk about who can get verified, the benefits, eligibility criteria, and how many followers you need to get verified on Twitter.
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Twitter Blue Vs. Twitter Verified Organizations
Before we talk about how to get verified on Twitter, let’s talk about the different Twitter checkmarks and labels. Other than the blue checkmark, Twitter now has grey and gold checkmarks. You can get verified on Twitter through Twitter Blue or Verified Organizations.
Twitter Blue
Twitter Blue is a paid subscription service that you can opt-in for $8-$11/ month in the U.S. You’ll get a blue checkmark along with a slew of exclusive features that aren’t available to non-subscribers. Pricing varies depending on the country you’re located in.
Twitter Verified Organizations
If you have a business and want to get verified, you can sign up for Twitter’s Verified Organizations. This subscription is available to all types of businesses, government institutions, and non-profits to manage their verification and verify and affiliate to related accounts. Verified Organizations get a gold checkmark. The subscription is currently available for $1,000/month. Any additional affiliate will cost you $50/month.
Benefits of Getting Verified on Twitter as a Brand
Fake accounts spreading false information is not unheard of on Twitter. With a verified account, you can avoid impersonation attempts. Here are a few more benefits of getting your account verified on the platform.
Better Credibility
For brands, getting verified on Twitter means better credibility. It can help you enhance your online presence and build trust with your audience. Better credibility can come with more visitors due to search ranking priority, so you may also be able to get more followers.
Enhances Brand Identity
With a verified account on Twitter, you can distinguish yourself from impersonating or fake accounts. Any actions another account takes will not be mistaken as yours if you are verified. This solidifies your brand identity.
Prioritized Rankings
Twitter prioritizes verified users in its rankings. If you are verified, your tweets will be prioritized and will get more visibility on the platform.
Who Can Get Verified on Twitter?
Getting verified on Twitter in the pre-Elon era involved proving that you were a notable individual in your field. With paid subscriptions, things have changed. So, who can get verified on Twitter? Even though the rules are lax, there are still several eligibility criteria that you’ll need to qualify for Twitter Blue as well as Verified Organizations.
Eligibility Criteria for Twitter Blue
You can only get a blue checkmark if you have subscribed to Twitter Blue. Once you have paid, your account still needs to meet the following eligibility criteria before Twitter will give you a checkmark:
Your profile should be complete with a profile photo and name.
Your account should have been active in the last 30 days.
Your account should have a confirmed phone number.
Your account should be at least 30 days old when you subscribe.
You should not have engaged in spam or platform manipulation.
Your account should not be involved in deceptive or misleading practices.
Eligibility Criteria for Twitter Verified Organizations
If you have any kind of business, you can get verified through Verified Organizations. Here are the eligibility criteria to get qualified:
You must have a website, a business email address, and an active Twitter account for your organization.
You should have access to the organization’s active Twitter account. You’ll need to authenticate it when you subscribe.
You must have a complete profile with a name, bio, and profile photo.
Government organizations must provide a government email address.
Additional details may be required in some cases.
How Many Followers to get verified on Twitter?
So, how many followers do you need on Twitter to get verified? Technically, you can get verified even if you have no followers. For Twitter, your follower count does not matter for verification. Suppose you meet all the eligibility criteria listed above and are willing to pay for the subscription service. In that case, you can get verified on Twitter regardless of how many followers you have.
How to Get Verified on Twitter?
Getting verified on Twitter is quite simple and straightforward. Here’s how you can apply for Twitter Blue and Verified Organizations.
How to Apply for Twitter Blue
If you are eligible for Twitter Blue, here’s how you can sign up for it.
Click “Verified” on your sidebar menu on twitter.com.
Click “I am an individual” and click “Subscribe.”
Follow the payment instructions on checkout to subscribe.
All Twitter Blue subscriptions are non-refundable. You can cancel your subscription anytime but can’t get a refund. Once you cancel, you’ll lose all the features of Twitter Blue immediately. The blue checkmark will remain until your subscription expires.
How to Apply for Verified Organizations
To apply for Verified Organizations, follow these steps:
Fill out the form with your organization’s name, email address, website, and other details.
Click “Submit.”
You’ll then be asked to add payment details.
Once you submit it, your application will be reviewed.
If you are eligible, you’ll be invited to activate your account and receive a grey or gold checkmark.
One thing to note is that if you are an individual and apply for Verified Organizations, your application will not be accepted, and you’ll not receive a refund. If you are an individual, apply for Twitter Blue.
Can You Reapply for Twitter Verification if You Are Rejected?
If you applied for verification and for some reason did not get the blue checkmark, what happens then? You can still reapply after 30 days of receiving the rejection notification. If you think your application was rejected by error, you can reapply. Currently, there is no restriction on the number of times you can reapply after rejection.
Can Twitter Remove Your Checkmark?
Yes. There are several reasons why Twitter can remove your checkmark after you have received it, even with an active subscription. Twitter reserves the right to do so without any notice.
If you change your username, display name, or profile photo, you may temporarily lose your blue checkmark. Your account will be validated again, and you’ll get your blue checkmark back after verification. Here are a few more reasons why you may lose your verification status:
Posting hateful content that promotes violence or attacking other users based on their gender, race, ethnicity, disability, or more.
Any abusive behavior, intimidating or harassing someone.
Glorifying violent acts can also result in loss of verified status.
Using your account to manipulate or interfere in civic processes such as elections.
Violating the platform’s privacy policy by revealing the private information of other users without their permission.
Spamming or manipulating the platform that disrupts the experience of other Twitter users.
4 Tips to Get Verified and to Maintain Your Verification Status
As we’ve seen in the section above, there may be several reasons Twitter may not approve your verification application, or you may lose your verified status. Here are a few basic tips to improve your chances of getting verified and maintaining your status.
1. Make Sure Your Profile is Complete
Your Twitter bio should be completely filled out when you apply for verification. Your profile should have a name, cover photo, and profile picture. If you are an organization, your bio must also include your tagline and your business’s website. A logo of your business also works as a profile picture.
2. Confirm Your Phone Number and Email
You need a confirmed email address or phone number to get verified on Twitter. You’ll also need to authenticate your account when you apply for verification. Make sure that the email and phone numbers you have on Twitter are accurate.
3. Keep Your Account Active
One of the eligibility requirements for Twitter verification is to have an active account. You need to ensure that you are tweeting regularly and should engage with other Twitter users. This is not only important for verification, but it will also help you build your personal brand on the platform.
4. Follow Twitter’s Rules
This goes without saying, but you need to follow Twitter’s rules if you want to get verified. Violating the platform’s policies can result in a suspended Twitter account or even Twitter jail.
You don’t need a lot of followers to get verified on Twitter. As long as you meet the eligibility requirements and follow Twitter’s policies and rules, you can get verified on the platform. But it’s still a good idea to grow your Twitter audience to find more business opportunities on the platform.
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