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Black Magic Editor Review
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Recently acquired by Hypefury, Black Magic is a tool that provides detailed analytics of your Twitter account to help you improve your content strategy and growth over time.
However, before fully committing to this tool, is it really the right one for your needs?
This review extensively looks into its features, pricing, and use cases to help you make the right decision.
Review in Summary
Black Magic Editor is a simple Twitter management tool with robust analytics. You’ll get details on each tweet, your overall account, follower count, engagement rate, and so much more. You can also export all these as a CSV file.
However, outside of analytics, the tool is very limited. For example, you don’t get inspiration tweets unless you integrate with Hypefury, which is a similar tool. You also can’t send automatic DMs or automatically plug your resources when a tweet blows up.
The pricing can also get quite high as it is charged per Twitter account. So, if you manage more than one account, you’d pay almost double the price.
It’s great for businesses with one business account who just want detailed insights. If you manage multiple accounts and want something with more automated features, you may need another tool like Tweet Hunter.
Pros
- Schedule tweets and auto-retweets anytime
- Advanced Twitter analytics that even offers streaks to keep you consistent
- You can set reminders to follow up, send a DM, or take action
- Multiple integrations with over 1000 tools using Zapier
Cons
- You need to install the Chrome extension or mobile app for Twitter analytics
- Requires Hypefury integration for inspiration tweets
- Pricing is tied to one account - so more accounts, more bills
- You can’t send automatic DMs or auto-plug your resources
- The personal plan is very limited
Top Features of the Black Magic Twitter Tool
Here are the top features Black Magic Editor offers you should explore, especially when you’re taking advantage of the trial plan:
1. Schedule Tweets and Retweets
With this tool, you can schedule tweets, replies, retweets, and threads. You can choose the number of hours you’d like to leave it for or alternatively choose an exact time you’d prefer.
To do this, create a tweet or draft and then tap on the ‘Schedule’ button.
After choosing the date and time, you can also choose to schedule when you’d want to retweet the post for wider reach. You can schedule unlimited tweets for months ahead, but unfortunately, this feature is only available on paid plans.
2. A Personal CRM
With Black Magic Editor, you get a personal CRM that allows you to organize your favorite tweets and profiles, make notes, set reminders, track previous interactions, and even send quick replies to tweets. This is especially a handy tool for organizing leads you stumble across on Twitter.
For example, if there’s a lead you need to send a DM, you can just set a reminder on their profile so you can follow up.
However, to use this feature, you either have to download the mobile app or install the Chrome browser. With this, once you log in to your Twitter account, you can take several actions while viewing your analytics.
3. Advanced Analytics
The feature that distinguishes Black Magic Editor from other Twitter management software is its advanced analytics. Here, you’ll get insights into your reach, engagement rates, top interactions, and follower growth. There’s a consistency streak that shows you how consistent you’ve been with tweeting or engaging on the platform.
You’ll also see your most engaging hours so you know when the best time to schedule your content is. Customize the time frame of each of the metrics to get more detailed insights.
Again, to use this feature, you need the Chrome extension - Magic sidebar or the mobile app installed. Once you have it installed, open Twitter on your web or mobile and visit your profile.
For more detailed analytics on each tweet, you can check this out under your tweets in the main web application. You can also export any of these data as a CSV file.
4. Integrations and Teams
To work more efficiently with your team and other tools you use, Black Magic Editor offers several integrations through Zapier. You can connect to CRMs like Hubspot and email automation tools like MailChimp, Slack, Salesforce, and so much more.
If you’d like to get tweet inspiration from top-performing posts in your industry, you can also connect to Hypefury to bring this in for free. However, this means having two separate accounts which pretty much do the same thing and then integrating them.
To also create a team account and invite members of your team to collaborate with you, you’d have to contact the support team to help you set it up.
Pricing - How Much Does Black Magic Editor Cost?
While it may not seem like an expensive tool, it's important to note that these prices are for each Twitter account. So, if you have a large team or want to manage multiple accounts, you’d have to pay extra fees. Fortunately, there’s a free plan and a 14-day free trial on all plans.
The pricing starts from $14.99/month for the personal plan, $29.99/month for the Professional and $99.99/month for the Business plan.
For annual plans, you get 30% off, so your payments will look like the breakdown below:
We recommend opting for the Professional plan if you’re considering paying for this tool because the personal plan is so limited that it isn’t worth it. For example, you can’t schedule tweets or threads, you can only set 3 reminders, and you can’t access the mobile app.
However, as a business, paying $22 - $75/month to access these features on one account can be quite pricey, especially when you can add unlimited accounts for the same price on other tools.
Tweet Hunter vs Black Magic Editor Comparison
With Tweet Hunter, you can get the $23/month plan (Discover) or $36/month plan (Grow) and get access to a lot more features. For starters, you can:
Features | Tweet Hunter | Black Magic Editor |
Add unlimited Twitter accounts | Available on all plans | Contact sales |
Tweet inspiration | Available on all plans | You need to integrate with Hypefury |
Schedule unlimited Tweets and threads | Available on all plans | Available on higher plans only |
Send auto-DMs and set auto-plug | Available on all plans | Not available |
AI writer for writing and editing tweets | Available | Not available |
Analytics | Available on all plans | Requires a Chrome extension |
Key Takeaways
Black Magic is a great Twitter tool for brands or individuals who manage one account and want to get detailed insights into their performance. You’ll get robust analytics guaranteed to improve your approach and social media strategy. However, if you want to automate your work as much as possible and get the most value for your money, we recommend opting for another tool.