Olly

Unified Twitter Taxonomy

Industries

Brand

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Grow your creator business with $5,000 of swag, tools and advice

Enter now: Senja's $5,000 creator give away

@jayclouse We've extended entries to our creator give away for a few more days

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Bootstrapping https://t.co/YdGbXcJEYx with @euboid and roasting landing pages with https://t.co/fLWIYTnSlS.

Just shipped 🚀

Customers constantly tell us they have a folder stuffed with screen grabs of customer praise

Now you can upload them to Senja and

→ Store them
→ Transcribe them
→ Add them to your website
→ Measure them 

#buildinpublic https://t.co/IcFzEC3pWm

Got 100s of testimonial screenshots?

Don't let them collect dust. Here's what to do with them.

→ Image testimonial magic - live in Senja ✨ https://t.co/lOwCZpTEHz

20 | Building Senja with @helloitsolly — Currently at $29K MRR

Wilson Wilson

Thanks @MeetKevon for the original inspo!

Aposto!

Typography

Just shipped 🚀

Landing Pages Explained got a glow up

→ Subscribe in header
→ New page types explained (newsletter, gumroad, courses)
→ Browse pages by expert 
→ Nicer typography
→ Over 60 landing pages explained https://t.co/h7Lmvk3ulB

Leading SaaS and creator landing pages with expert explanations of the ideas used to increase conversion

Landing Pages Explained

Landing Pages Explained is the only directory of awesome landing pages that includes teardowns of the decisions made

It's not what looks pretty, but why it works

https://t.co/QbR3b1kjJq

Landing Pages Explained is the only directory of awesome landing pages that includes teardowns of the decisions made

It's not what looks pretty, but why it works

https://t.co/nngmHctVg1 https://t.co/lu5EFHTt4h

2 years and almost $30,000MRR

Today I have the privilege of working here

There is so much more to do

But right now I am feeling a moment of gratitude, and pride for my hard work. https://t.co/3eqeWxlxwJ

Categories within Brand Verticals that narrow down the scope of Brands

Business Taxonomy

Brands, companies, advertisers and every non-person handle with the profit intent and related to foods & beverages such as snacks, soft drinks, beers.

Food & Beverage Business

Entity Service top level domain, every item that is in Entity Service should be in this domain

Entities [Entity Service]

Food

Interests, opinions, and behaviors of individuals, groups, or cultures; like Speciality Cooking or Theme Parks

Interests and Hobbies

Food experience

And no, I'm not actually working from the beach because I cannot see a damn thing

But I got to enjoy it, and had the slow breakfast I've been craving

Sometimes being a solo founder really fucking sucks

Especially when you’re having a shitty day and there’s no one to share it with, logistically or emotionally

I’ve been working 12 hour days, 6 days a week, for 5 weeks

I’m making 1/5 what I did freelancing

And it just feels so thankless and lonely

Today was a perfect storm of crap

A landing page rebuild project fell through a few weeks ago

Today I discovered the individual has put the work-in-progress rebuild live without paying me, or telling me

I learn from my accountant I should’ve been charging my clients VAT for the last 3 months

So now I have to retrospectively re-invoice several freelance clients and hope they’re okay with it

I walk to my coworking space to record back-to-back roasts

The phone booths are in use *all* day and my only option is to walk back home

So now I’m hours behind and exhausted

And, as a result of #buildinpublic I’ve got people asking me to roast their sites for free all day 

And acting bemused or affronted when I suggest paying for a roast or joining my mailing list instead

I love building my own business most days, but today wasn’t one of them

It’s time for deliveroo and bed I think

Building a SaaS 100% in public. Helping creators win more work with social proof. Roasted 800 SaaS landing pages with https://t.co/NO3NTQUuJn. Silliness 🏳️‍🌈

Popwork

I reviewed 200 SaaS landing pages in the last 12 months 👀💪

The best was @popdotwork. Here's why 🧵

1️⃣ Benefits focus in the Hero section: https://t.co/BliOlD3nFH

2️⃣ Embedded sign-up form in the landing page, removing friction / the need to load another page to begin signing up.

This also collects emails from people who go on to abandon sign up funnel. https://t.co/9HgnTFcB8G

3️⃣ Clear signposting around the CTA element to remove doubt and explain what is coming next. https://t.co/homVjLa3Y1

4️⃣ Strong, visual social proof above the fold - critical for increasing conversion 🔽✅ https://t.co/0AiTIdwNie

5️⃣ Use of plain, simple language to increase comprehension which is proven to improve conversion

(See the @unbounce annual reports on SaaS conversion) https://t.co/fJYkjxIF3Y

6️⃣ Using an abstract image of the product to relay how it works.

Try this instead of a screengrab, which may be overwhelming and not capture your critical product functions or flows. https://t.co/9MuAHtmQAW

7️⃣ It talks *directly* to the potential buyer and uses power words like you / your throughout. https://t.co/m7bJ8OnVlw

8️⃣ Your visitors don't want to have to think how your product can help them.

So @popdotwork highlights use cases by different buyer persona 💪💪 https://t.co/kuyFyDP4KB

A quick side-note.

🚨 I email a free weekly video teardown of a SaaS, ecommerce or newsletter landing page.

I'd love you to join: https://t.co/HZKNNEOYDl

9️⃣ Testimonials are great. 

To make them amazing:

Include the company name, person's name, and person's job title.

Make them short, focus on your benefits.

Ensure they're from people like your buyer. https://t.co/kvLmeecSe4

1️⃣0️⃣ Create urgency by saying or showing what will happen if the user doesn't act.

I LOVE how @popdotwork do this. Watch how 📹 https://t.co/6QQdoLOV3W

1️⃣1️⃣ Build pain by agitating your visitor - yes, really.

1️⃣2️⃣ Share your product and company beliefs so that people can subscribe to them. https://t.co/LDCWD1Lxum

Read this next: Here's why agitating your visitor can increase landing page conversion 😱

https://t.co/7EBtD2yAv1

1️⃣3️⃣ Remember some visitors aren't ready to sign up. 

So have a soft conversion event - like a lead magnet to download, and nurture your leads.

Here's how. https://t.co/M75HSrzwGI

1️⃣4️⃣ Go full circle. The visitor is at the end of your landing page.

Give them a final chance to sign up by featuring your CTA. https://t.co/CMsLF9lGE8

I've roasted 200 SaaS landing pages in the last 12 months 🍗🍗

Here's 16 ideas to increase your landing page conversion

https://t.co/B7ZwaOBSOG

Like this? Love it? Think I'm awesome?

Thank you ♥️

Show some love by RTing the first tweet
Follow me on @helloitsolly 

Win a free landing page video review
One founder who RTs the first tweet in this thread will get a free landing page roast through https://t.co/FWywAeWMlz 🍗

I've roasted 200 SaaS landing pages in the last 12 months 🍗🍗

Here's 16 ideas to increase your landing page conversion:

1. Have one goal

50% of landing pages had multiple, often equally prioritised, call-to-actions.

Focus your page on one key conversion event like @gumroad https://t.co/eLWpq6ECJr

2. Focus on your USPs

You know them, so where are they on your landing page? 

Contrast your product with competitors and the current way of doing things, like @typeform https://t.co/2mtVSgdCEJ

3. Clear, relevant social proof

Only about 40% of landing pages had it above the fold. And of those only about 50% used testimonial language that was consistent with the pain and benefits listed elsewhere on the landing page.

Learn from @PayhawkCom @MemberstackApp https://t.co/eDNp3wkjUs

4. Simple language

About 1 in 8 landing pages I roasted, I couldn't comprehend on first read-through. These landing pages required several attempts to simply 'get it'.

Fix it: Avoid technical terms and acronyms, and write in plain language.

See @buymeacoffee @StintUK https://t.co/aTkNODX34Z

5. Real pain

PAS (pain - agitate - solve) is a common copywriting technique used to increase conversion. Only 1 in 15 LPs agitated or amplified the pain with emotional language and vivid imagery.

But @basecamp and Kitchen did https://t.co/foLzuZy6ez

In fact, adding a 'pain' element to the https://t.co/FWywAeWMlz landing page increased conversion by 40% https://t.co/1L5hv2TIoa

6. Clear benefits and use cases

Visitors shouldn't have to work out how and why the product will benefit them. Tell and show them with clear benefits language, and example use cases.

See @Sleeknotecom @Hopin https://t.co/15Q9h8fedc

7. Signpost your CTAs

So many landing pages had a call-to-action, without clear signposting around the action. 

What were they agreeing to? How much would it cost? What technical setup was involved?

Add context to your CTA like @popdotwork @CrazyEgg @MiroHQ https://t.co/y9vM3k4svF

8. Ask, stop guessing

3 in 5 founders said they didn't know what they had missed. But only 3 in 200 had asked their visitors. 

Fix it: add an exit intent survey on your landing page. Ask why they're leaving. Address those reasons on your page.

Use @hotjar @Getsitecontrol https://t.co/qHw6SBpSlk

9. Know your stats!

Only 2/5 founders could tell me current conversion on their landing page.

Fix it: setup analytics and event tracking. Uncover a conversion baseline for future experimentation.

Use @googleanalytics @heap or @fullstory and build conversion funnels https://t.co/c7eqXh8Anb

10. Go more niche!

Landing pages targeting multiple buyers personas and use cases almost universally convert at a lower rate. Go more niche, expand later.

See @simplepoll https://t.co/r6vdMKKZaq

11. The right ask

Be mindful about what you ask - your CTA. Too soon on the page or in the buying cycle, it's not going to convert.

Write a list of what a visitor *needs* to know before they take action. Ensure this critical info is before your first CTA.

See @albacrossnordic https://t.co/NMK14BosFA

12. Show don't tell

So many LPs used large blocks of text to explain something that could be more clearly and powerfully demonstrated in a simple product shot, table, visual, example, demo, illustration or abstraction.

See @MemberstackApp @LiveChat @whereby https://t.co/EGdeX7arYA

13. Address doubts

As visitors' unanswered questions grow, the chances of a conversion decrease.

Add FAQs or amend your CTA to address doubt ad increase clarity like @geckoboard, @topicseo @ahrefs https://t.co/4tAeUG1X9D

14. Better images

Around 65% of the landing pages I reviewed used images from popular landing page collections: photos, icons and illustration. 

Work harder to find or create meaningful images or animation for your landing page.

Like @SlackHQ @Linktree_ @loom https://t.co/5vsscxd6YH

15. Know your funnel

It's not just about knowing clicks on your CTA. Understand the full funnel from source -> activated user.

There are opportunities to increase conversion at every stage. https://t.co/e6Hb4w16pT

16. Keep testing

Of the 200 I roasted, no founder had yet implemented consistent, regular conversion testing.

A cycle of constant experimentation increases your learnings about customers and drives more revenue. 

Keep shipping tests! https://t.co/SI262jd7ml

And we're done 😁

Like these ideas? 

Follow @helloitsolly to learn how to turn more landing page visitors into customers.

And *please* retweet the first tweet in this thread 🙏🙏

You can also read this thread in blog form:

https://t.co/c81LU30sXf

Which includes the 45 things I learnt running a productised business for a year. https://t.co/R4x9kboPt1

Thanks for all the feedback on this landing page thread 🤗

That's not it.

I'll continue to add new ideas regularly so you can turn more visitors into customers ➕💡

17. The need for speed

Page load time is a big factor in landing page conversion. 

Use tools like Google's free PageSpeed Insights to uncover and fix issues: https://t.co/4WmlwNwoRa

Image via @Cloudflare https://t.co/kQIVYNJ13d

Content is critical for *every* startup.

How copy, content and content marketing can help your startup: a thread ⬇️⬇️

Drive awareness. Driving traffic from communities, social and search with your content marketing including blog posts, infographics, short video, podcasts and other resources

Build awareness and relationships, and demonstrate expertise. Help potential buyers quantify a problem they have. Build your authority with them.

Engage cold leads. With well-written outbound emails

Drive conversion. By using content to stay on the buyer's radar until they are ready to enter the 'consideration' phase.

Convert potential buyers part 1. Help create urgency to free trial consideration

Convert potential buyers part 2. Help potential buyers in the 'comparison' stage with Vs content, case studies, reports, demos, FAQs, product webinars

Close buyers with a consultations, personal demos, or bottom-of-the-funnel blog posts (super detailed solutions to unique business challenges)

Reduce customer service load and boost search footprint with Knowledge Base articles

Retain customers with ongoing insights, regular reports and personalised data summaries

Generate leads with formats like quizzes, webinars, white papers and reports

Increase usage and retention and learn more about your customers with reworked product email subjects and CTAs, user onboarding videos and how-to guides

Increase paid performance - CTR, CPC, CPA - with ad copy variations

Increase landing page conversion with copy that resonates and persuades.

In short: content is a powerful tool for all stages of the buyer cycle, and for outreach and conversion. Learn to create high-performance content for a competitive edge. Reply if you have any questions 👋

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