from Olly | by Olly

Content is critical for *every* startup. How copy, content and content marketing can help your startup: a thread ⬇️⬇️

Drive awareness. Driving traffic from communities, social and search with your content marketing including blog posts, infographics, short video, podcasts and other resources

Build awareness and relationships, and demonstrate expertise. Help potential buyers quantify a problem they have. Build your authority with them.

Engage cold leads. With well-written outbound emails

Drive conversion. By using content to stay on the buyer's radar until they are ready to enter the 'consideration' phase.

Convert potential buyers part 1. Help create urgency to free trial consideration

Convert potential buyers part 2. Help potential buyers in the 'comparison' stage with Vs content, case studies, reports, demos, FAQs, product webinars

Close buyers with a consultations, personal demos, or bottom-of-the-funnel blog posts (super detailed solutions to unique business challenges)

Reduce customer service load and boost search footprint with Knowledge Base articles

Retain customers with ongoing insights, regular reports and personalised data summaries

Generate leads with formats like quizzes, webinars, white papers and reports

Increase usage and retention and learn more about your customers with reworked product email subjects and CTAs, user onboarding videos and how-to guides

Increase paid performance - CTR, CPC, CPA - with ad copy variations

Increase landing page conversion with copy that resonates and persuades.

In short: content is a powerful tool for all stages of the buyer cycle, and for outreach and conversion. Learn to create high-performance content for a competitive edge. Reply if you have any questions 👋