from Olly | by Olly

I reviewed 200 SaaS landing pages in the last 12 months 👀💪 The best was @popdotwork. Here's why 🧵 1️⃣ Benefits focus in the Hero section: t.co/BliOlD3nFH

2️⃣ Embedded sign-up form in the landing page, removing friction / the need to load another page to begin signing up. This also collects emails from people who go on to abandon sign up funnel. t.co/9HgnTFcB8G

3️⃣ Clear signposting around the CTA element to remove doubt and explain what is coming next. t.co/homVjLa3Y1

4️⃣ Strong, visual social proof above the fold - critical for increasing conversion 🔽✅ t.co/0AiTIdwNie

5️⃣ Use of plain, simple language to increase comprehension which is proven to improve conversion (See the @unbounce annual reports on SaaS conversion) t.co/fJYkjxIF3Y

6️⃣ Using an abstract image of the product to relay how it works. Try this instead of a screengrab, which may be overwhelming and not capture your critical product functions or flows. t.co/9MuAHtmQAW

7️⃣ It talks *directly* to the potential buyer and uses power words like you / your throughout. t.co/m7bJ8OnVlw

8️⃣ Your visitors don't want to have to think how your product can help them. So @popdotwork highlights use cases by different buyer persona 💪💪 t.co/kuyFyDP4KB

A quick side-note. 🚨 I email a free weekly video teardown of a SaaS, ecommerce or newsletter landing page. I'd love you to join: t.co/HZKNNEOYDl

9️⃣ Testimonials are great. To make them amazing: Include the company name, person's name, and person's job title. Make them short, focus on your benefits. Ensure they're from people like your buyer. t.co/kvLmeecSe4

1️⃣0️⃣ Create urgency by saying or showing what will happen if the user doesn't act. I LOVE how @popdotwork do this. Watch how 📹 t.co/6QQdoLOV3W

1️⃣1️⃣ Build pain by agitating your visitor - yes, really. 1️⃣2️⃣ Share your product and company beliefs so that people can subscribe to them. t.co/LDCWD1Lxum

Read this next: Here's why agitating your visitor can increase landing page conversion 😱 t.co/7EBtD2yAv1

1️⃣3️⃣ Remember some visitors aren't ready to sign up. So have a soft conversion event - like a lead magnet to download, and nurture your leads. Here's how. t.co/M75HSrzwGI

1️⃣4️⃣ Go full circle. The visitor is at the end of your landing page. Give them a final chance to sign up by featuring your CTA. t.co/CMsLF9lGE8

I've roasted 200 SaaS landing pages in the last 12 months 🍗🍗 Here's 16 ideas to increase your landing page conversion t.co/B7ZwaOBSOG

Like this? Love it? Think I'm awesome? Thank you ♥️ Show some love by RTing the first tweet Follow me on @helloitsolly Win a free landing page video review One founder who RTs the first tweet in this thread will get a free landing page roast through t.co/FWywAeWMlz 🍗