Rob - Fit For Life - Stronger Every Decade

Lorenzo saw this progress on Shred in 60...

Incredible stuff - especially aged 56.

A plan, some guidance and accountability go a long way! https://t.co/KMa7wpt3h4

P.S.

Shred in 60 starts Monday!

Join now if you want to lose 20 lbs over the next 8 weeks 👇

https://t.co/6LWP9Mhkwk

I transform tired, busy & overweight dads into lean and energised champions for their families using my 20 Minute Muscle system and smart nutrition strategies.

Rob - Fat Loss for Busy Dads

Did you track your macros today? https://t.co/IPcWlCOBk0

Macrofactor is the best macro tracking app out there.

It gives recommendations and adapts based on progress, scans any nutrition label and provides lots of insights into your data.

Get 2 weeks free with my code ROBNBF

https://t.co/BOgpwkKITs

Uncomfortable truth:

There is always someone with worse circumstances and more excuses doing the thing you tell yourself you can't do.

If you're the kind of person to smash through chocolates and biscuits in the evening...

Stop buying it.

Pretty soon it will be all gone.

Buy grapes, strawberries, raspberries instead.

I guarantee you they'll hit the spot when you have no other option.

Burgers are fat loss food if you make them correctly https://t.co/XtpKNYCqlD

The first few times I intentionally lost fat, I never tracked anything.

Here's why this was a huge mistake 👇

I didn't always track macros and calories.

When I wanted to lose fat, I just avoided anything that wasn't lean protein, salad or vegetables.

I'm 6'3, 210-220ish, and active. Easy 10k steps a day, 4 hard workouts per week (at the time).

I must have been eating 1500 calories many days.

My deficit was probably 1500 calories, maybe more.

Weight dropped crazy fast.

Hunger was bad, but I just toughed it out.

I lost a boatload of strength in the gym, straight away.

I definitely lost muscle.

Had no energy, had brain fog.

I had cravings and every so often I gave into them.

I binged more than I'm proud to admit.

I would follow up these binges with periods of over-restriction to try and correct them...

This only led to binge/restrict cycles.

Still... I manage to make progress and got as lean as I wanted to.

Then as soon as I came out of the deficit, it was like the floodgates opened...

I said yes to everything. Ate everything I wanted to.

Put all the weight back on in a few months.

When I tracked macros and calories, it was different.

I had calorie targets to hit, and it was a lot more food than I would usually eat on a cut.

The progress was slower, but it was sustainable.

I was eating things that were "off limits" before so it never felt like I was depriving myself.

Then, when I reached my desired leanness, it was easy to slowly bring the calories back up.

No binges, performance in the gym was maintained as much as possible, didn't lose muscle and had a much happier time in general!

So even if you don't "need" to track macros to lose fat, I'd still recommend it.

Especially if you're the type who is prone to exteme dieting.

Tracking your macros helps you avoid extreme dieting and makes the process more enjoyable.

MacroFactor is my favourite app (use code ROBNBF for 2 weeks free).

Would you like people to start noticing your weight loss, commenting on it and thinking you're taking weight loss drugs?

Shred in 60 starts on Monday! https://t.co/DNIGvgdGCa

Past the age of about 30-35, you're losing 5-8% of your muscle mass per decade.

So even if you "still weigh the same as you did in high school"

You've traded muscle for fat if you've never lifted.

What to do now?

Lose that excess fat.

Start resistance training regularly.

Rebuild your body composition.

Shred in 60 will help you kick this all off and give you a sustainable program to run with:

https://t.co/6LWP9Mhkwk

This was a year's work for Ian.

You won't do this in 8 weeks.

But you will get yourself some of the way there.

All you've got to do then is continue doing it.

Some plans aren't sustainable.

Others are.

Clearly this one was. https://t.co/ii8nqyj83U

Shred in 60 will teach you what you need to do, give you the plan to do it, and give you guidance and accountability for the first 8 weeks so you stick to it.

Then, you're either on your own or you can carry on working with me.

Check it out here:

https://t.co/6LWP9MhSlS

You know what the shortcut is for fat loss?

Doing the work!

Spending years bouncing from one scam to another wastes time...

The shortcut is long term lifestyle change with a manageable calorie deficit.

Of course, there's a bit more to it that "just a calorie deficit".

There's lots of different things to optimise, but it starts there.

If you want to finally drop the excess fat, then get on Shred in 60.

It'll teach you the sustainable way to lose fat and keep it off.

It starts on Monday.

Sign up here:

https://t.co/6LWP9MhSlS

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