George Ten

Imagine this.

A direct-response ad with more than 4 million views.

Obviously a great ad. They’re making a TON of money. I’m talking 8-figures.

And people commenting this below.

This is your competition.
People who have no freakin’ clue. https://t.co/80TM4aM0A2

The Grammar Hippy Copythinker ✒️ Used Copythinking to build $8.5M Store ▪️Wrote 10+ 6-Figure Sales Pages ▪️Spent $10M On Facebook Ads

English was the 3rd language I learned.

I was born in a small village.

I’m an immigrant.

My parents came from nothing.
Same as I.

I was the kid nobody wanted to listen to in school. They would walk away mid-sentence.

Your excuses don’t impress me.

Hey. Wanna get some more value from me?

I’ve compiled a list with 35 of my best marketing lessons.

Get quick-access to them for free when you join my newsletter today: https://t.co/t6VNboel5a

I’m starting to love some of the small accounts on here.

Stepped up their game A LOT since I was a small account on Twitter.

Hey.

If you’re under 10k followers…

Drop your best tweet/thread link below. Let’s get you some eyeballs.

Will RT if I love something.

Go 👇

This tweet is reaching new audiences that otherwise don’t see my content.

So here’s a selfish plug:

Wanna get 35 of my BEST marketing lessons?

Including lessons on how to create endless unique content and grow on Twitter.

Get quick-access for free: 
https://t.co/t6VNboel5a

Marketers will tell you that you have to break limiting beliefs.

But since I’m not as good of a copywriter as they are?

I need to use my brain to outsell them.

So I have a different approach.

I call it in-belief marketing.
It looks like this:

>>>A CopyThinking Thread 🧵<<<

Let me start with an example and a question for you.

Let’s take ChatGPT for copywriting. That’s the product you’ll be selling.

There are two markets:

1. People who believe ChatGPT can write good copy.
2. People who don’t.

Which one would you position your product to?

Trick question.

Because…
I’d choose neither.

Here’s why:

1. People who believe - saturated market. Everyone’s selling to them.

2. People who don’t believe - need to break limiting beliefs for them. A difficult task.

So what would I do?

I’d position the product in-between those two.

Here’s what I mean:

There are people (like me) who believe ChatGPT can write good copy.

But…

Not the way everyone’s using it.

It can write good copy only if those three elements exist:

1. You understand the sections of copy (think of sales page elements)

2. You feed ChatGPT with specific information BEFORE you ask for it to write copy

3. You only ask it to write copy for each individual section at a time.

Hint hint: what did we just do?

We used three elements:

• Positioning
• A unique mechanism
• Playing INTO beliefs.

I’ll explain.

Positioning: we positioned a product unlike everyone else.

Mechanism: the three elements above.

Beliefs: we’re not breaking beliefs. We’re playing into them. How?

By playing into their suspicions that ChatGPT can’t write good copy.

But they also have that little voice in the back of their mind whispering…

“But what if ChatGPT actually CAN write good copy but I just don’t know how to use it?”

Makes sense?
Then…

Here’s where the magic happens.

What sophistication level is our audience at?

Level 3-4. Yes?
So we used a mechanism.

And we’re targeting people’s specific beliefs.

But that’s not all.

Because what happens to the two big markets we mentioned in-between?

The ones who don’t believe ChatGPT can write good copy…

Get to keep their belief. But the mechanism is intriguing enough for them to might try.

How about those who do believe?

The mechanism might push them to buy in order to even further strengthen their belief.

So you see…

By using proper positioning…
A mechanism that makes sense…

And playing INTO beliefs?

We’re getting ALL the market. Not just a slice of it.

But let’s look at the alternative. Just for a quick comparison.

What would a copywriter do?

Most of them would just build something hoping that the hype does the heavy lifting.

And if they targeted the believers?
They’d get into a red market.

The non-believers?
They’d try to break the limiting belief and probably fail.

And yes. The reason I go this far with THINKING?

I can’t write copy as good as A-list copywriters.

I just can’t.

And if you can’t either?
Good news:

You don’t have to write better copy. You just have to learn how to outTHINK them.

That’s why I don’t call myself a copywriter. 

And neither should you - fellow CopyThinker.

Hey.

Don’t forget to join 145.1K people who read my tweets and threads on a daily basis.

Follow me @GrammarHippy.

Also make sure to retweet the thread if you liked the lesson inside.

Just retweet the first tweet. Here it is 👇 https://t.co/VKI7xuALyG

Hey.

If you want quick-access to 35 of my BEST marketing lessons…

You can get them right now for free when you join my newsletter.

Link: https://t.co/sbhkpYUJ6L

Many of you raised your eyebrows when I said you can land your first client in 4 hours.

But I had about 30 people tell me they got their first client with the advice in the thread.

THIS IS WHY I AM HERE.

This is what puts fire to my soul.
Seeing newbies win. https://t.co/hvpYhxbjwE

To everyone who’s asking where the thread is…

I won’t be too harsh and tell you to use Twitter search today. Although I probably should.

Here’s the thread: https://t.co/KIFqBtaWlG

Was just gonna screenshot an Instagram post and roast it here but…

Noticed it was a collab between two creators.

One of them is a colleague.

So I decided not to roast it.
Social media politics 🤦‍♂️🤷‍♂️

I really need to network less. Running out of creators to roast 🤭

Wanna go viral on Twitter?
Here’s the formula:

Frame all your hooks to:
• Unaware
• Sophistication level 3-4.

This will get you more eyeballs in 99.9% of cases.

Understand why awareness & sophistication levels are LIFE?

Want more marketing lessons?

Grab 35 of my BEST marketing lessons for free by joining the newsletter.

Yeah. You’ll also receive pretty bizarre and entertaining emails from me.

And yes. I email a lot. Don’t sign up if that bothers you.

Get the lessons: https://t.co/t6VNboel5a

I need a full-time translator for some of the DMs I’m getting.

What is this person trying to say? https://t.co/lp0MdvWEFV

8 people so far have marked my emails as spam.

And I wonder…

What makes you mark something as spam?
Think about it:

You don’t unsubscribe. You deliberately try to hurt the business owner.

What makes someone do something like that?

BTW there were also 238 NORMAL people who just unsubscribed.

Which is no problem at all.

We're not a good fit? Good. Politely stand up and walk away. Why spit hot tea in the sender's face LOL?

For everyone asking why it matters:

Too many spam complaints can reduce deliverability.

In extreme cases can even get your ESP to close you.

5 steps to becoming a better copywriter.

That’s the topic for today’s email.

And if you ask me?
This is THE ONLY way to become a better copywriter.

The ONLY way.

Get the 5 steps with a breakdown in today’s email.

Link to join in bio @GrammarHippy.

P.S.

This is a transcript of an 11-minute voice message I sent a good friend when he asked me...

"How do I get better at copywriting QUICKLY?"

Except...
I broke the steps down for you.

Only gave him the steps in the recording.
I think you'll appreciate this.

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