from George Ten | by George Ten

8 people so far have marked my emails as spam. And I wonder… What makes you mark something as spam? Think about it: You don’t unsubscribe. You deliberately try to hurt the business owner. What makes someone do something like that?

BTW there were also 238 NORMAL people who just unsubscribed. Which is no problem at all. We're not a good fit? Good. Politely stand up and walk away. Why spit hot tea in the sender's face LOL?

For everyone asking why it matters: Too many spam complaints can reduce deliverability. In extreme cases can even get your ESP to close you.