Twitter business account vs. personal account? It’s not always a straightforward answer. A Twitter business account is great for building a solid brand for your business, while a personal account on Twitter is a good way to connect with your followers on a personal level.
In this article, we’ll explore the differences between the two types of accounts and how to pick one that will serve your needs the best.
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Twitter Business Account
A Twitter business account is designed for professionals, businesses, and organizations to showcase their products and services. It allows you to build an online presence for your company so you can connect with potential brand partners, clients, and customers.
A business account on Twitter also gives you access to professional analytics and advertising tools that can help you improve your reach and growth.
Benefits of Having a Twitter Business Account
Let’s talk about the benefits of having a Twitter business account. If you have a personal brand, here are a few benefits you can enjoy when switching from personal to business.
Increased Visibility and Brand Recognition
With a Twitter business account, you’ll have a verified business badge that will give you the credibility to stand apart from the crowd. Your tweets will also have more reach so that you can reach more potential customers and Twitter influencers.
Access to Insights and Analytics
A key benefit of having a business account is having access to valuable insights and analytics. Twitter analytics gives you access to data on follower demographics, impressions, engagement rates, and more. You can use this data to improve your strategies, make informed decisions, and post the right content for your target audience.
Access to Professional Tools and Advertising
Professional accounts on Twitter have the ability to strengthen their presence on the platform. Twitter offers a wide variety of tools not available to personal accounts, such as Advanced Profile features, Quick Promote, and Twitter Ads.
How to Set Up a Twitter Business Account
To open a Twitter business account, you’ll need a personal account with a complete account profile that includes a profile picture, name, and a Twitter bio. You must also have a legitimate business and must not have violated the platform’s user agreement.
If you are eligible, here’s how to set up a business account:
Click “More” on the sidebar menu and then “Professional Tools.”
Click “Twitter for professionals.”
Click “Agree and continue.”
Select an appropriate category for your business and click “Next.”
Click “Business” and click “Next.”
Customize your profile, add a profile photo, cover photo, and bio.
Add a website link.
Twitter Personal Account
A personal Twitter account is for your personal use and a space to showcase your personality. It is a place for you to share your experiences, thoughts, and opinions with your followers. If you aim to build a personal brand, a personal account is a good choice because it allows you to connect with others on a personal level.
Benefits of Having a Twitter Personal Account
Here’s why it is worth considering sticking with a personal account.
Ability to Build Personal Relationships
A personal account on Twitter allows you to connect with friends, influencers, thought leaders, and people with similar interests. You can showcase your personality more freely, participate in discussions, engage with others, and be a part of conversations. All of these will allow you to build meaningful personal relationships.
An outlet for Expressing Individuality
A personal Twitter account is also a creative outlet for many people. If you want a space for self-expression, it is best done with a personal account. You can share book recommendations, talk about hobbies, or anything else that is important to you. This allows you to showcase your authenticity and attracts people who appreciate it.
Engaging with the Audience on a Deeper Level
Twitter is all about discussions, trending topics, and debates. When you have a personal account, you can freely be a part of these conversations and voice your opinions. You will be able to learn and grow and engage with others on a much deeper level.
How to Set Up a Twitter Personal Account
If you don’t have a personal account on Twitter yet, it’s easy to set it up. Here’s how to do it:
Fill out your personal details such as name, birth date, and phone number or email address.
Click “Next” and then “Sign up.”
Authenticate your account by clicking “Authenticate.”
Enter the verification code and click “Next.”
Set up a password.
Select a username and upload a profile photo.
Select your preferred topics and follow accounts.
Once you follow these steps, you’ll be taken to your feed.
Comparing Twitter Business Account and Personal Account
Picking between Twitter business Vs. a personal account will depend on your personal needs and how each account aligns with those needs. Here are a few differences between these accounts.
Target Audience and Reach
If you want to focus on building a network within a specific community and growing personal connections, a personal account will be the right option. A business account will be a better option if you want a wider reach for your brand.
Customization and Branding Options
With a business account on Twitter, you’ll have more branding options, such as custom profile logos, brand colors, and headers. With personal accounts, you’ll still have customization options that allow you to showcase your personality.
Tone and Content Strategy
With a personal Twitter account, you’ll have more flexibility regarding your content strategy. You can post engaging content, personal stories, industry insights, and Twitter memes. With a business account, you’ll need a structured strategy focusing more on business updates, news, and promotional content. That doesn’t mean that you can’t share the occasional meme or GIF to entertain your audience.
Analytics and Advertising Options
With a Twitter business account, you’ll have a specific set of professional tools at your disposal. Features such as Twitter Shopping, Professional Profiles, and Quick Promote are unavailable to personal accounts.
Twitter Business Account Vs. Personal Account- Which One Should You Choose?
Now that you know the differences between a professional account and a personal account on Twitter, it should be easy to pick the right one. If you’re still stuck, consider these factors before you make a decision.
Determine Your Goals
Think about what you want to achieve through your Twitter account. What are your goals? Do you want more exposure for your brand? Are you more interested in expressing your personal opinions and thoughts on a specific subject?
If promoting your business is your main goal, a business account has the features you need to increase visibility and showcase your services and products. If you want to network and build relationships, a personal account is appropriate because it offers you a casual space to do that.
Consider Your Target Audience
Think about who your intended audience is on the platform before you pick between a business account or a personal account. If you simply want to connect with people with similar interests or be a part of a specific community, a personal account is ideal. It gives you the opportunity to build meaningful connections and have genuine interactions.
If you want to reach a broad audience, the promotional and branding features on the platform can help you do that. You’ll have the opportunity to attract the attention of potential customers and partners.
Evaluate Your Resources
Regardless of the type of account you have, you’ll need time, resources, and effort to grow on Twitter. Think about how much time and resources you’ll be able to dedicate toward managing and growing your Twitter account. With a personal account, you’ll be able to post content that isn’t formal, but you’ll still need to post consistently and engage with your audience.
With a business account, you’ll need to have a solid content strategy. You’ll also need to invest time and effort into creating top-notch content, post consistently, engage with your audience, and monitor key Twitter metrics.
Twitter is a vast space where you can thrive personally and professionally. Take the time to understand the key differences between Twitter personal Vs. business accounts and your own goals to make an informed decision. Whether you want to foster meaningful connections or amplify your brand’s visibility, Twitter provides you with a platform where you can be heard and seen.
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