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Meta Desc
2022 was a game-changer year for Twitter. But, what about 2023? Let’s try to predict what will happen with the platform this year.
Meta Title
Top Twitter Predictions for 2023
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2022 was a wild year for Twitter. From the controversial acquisition deal to the drama that followed, Twitter users were unprepared for everything that happened last year.
Let’s talk about 2023 and where things may be heading for Twitter.
Independently of what 2023 departs to Twitter, you have to stay ahead on your content creation efforts. Tweet Hunter can help you with this goal.
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There Still Won’t be a Viable Alternative for Twitter
The transition of ownership to Musk has been riddled with a lot of problems. Lots of bots, disappearing features, and glitches have sometimes made Twitter a little frustrating for its users.
Several alternatives have been trying to bank on the chaos at Twitter to lure users over. Mastodon is one, having already reached the 2.5 million users mark after Musk took over Twitter. Post, Hive, and True are some of the newer options.
None of these options will prove to be a viable alternative to Twitter because they have yet to offer the audience volume, safety features, verified user numbers, or ad infrastructure that Twitter currently offers.
More Attention-Grabbing by Musk
If there’s one prediction that we’re confident will come true, it’s the fact that there will be more attention-grabbing stunts by Musk this year.
From polls about whether Trump’s account should be reinstated to whether he should step down from his position at Twitter, Elon has held his audience captive right from the start. Recently, Elon Musk abruptly banned links from competitors like Mastodon and Instagram and then quickly apologized and reversed that decision.
One thing is for certain; there won’t be a dull moment on Twitter as long as he is around.
New Features Will be Introduced
2022 saw the introduction of a number of interesting updates and features on Twitter. The biggest one was the Twitter Blue subscription. Twitter Blue also comes with exclusive features like a priority in search and replies and the ability to post longer videos. The most recent feature introduced on Twitter is the ability to see tweet impressions or views.
2023 will see the introduction of more features. There are already talks that Twitter has started testing a new “Edit” feature. Other potential features that may be introduced this year are Twitter Notes and Unmentioning.
Things Will Finally Start Stabilizing
While things have been a little chaotic and frenzied since Musk’s takeover of Twitter, there will be a light at the end of the tunnel.
In a poll that Musk posted, 57.5% of users said he should step down as the head of Twitter. He is about ready to hand over the reins to someone else. Whether a replacement is found some time in 2023 or later, things will finally start stabilizing again. Once the initial uproar settles down, Twitter will reach a state of new normal.
Some Users May Depart but Brands Won’t be Going Anywhere
Some high-profile users have been put off by Musk’s whims, his shock antics, and his approach to content moderation. A few of those may leave the platform to find a community on alternative platforms, particularly journalists.
Brands aren’t going anywhere though. For brands, there is no other platform currently like Twitter. The changes that have recently been introduced aren’t essentially as bad and there has been no momentous push for them to leave. Similarly, most advertisers will stay because of the ad infrastructure and audience volume.
Better Content from Brands
2022 was the year when a lot of brands let loose with some unhinged tweeting and learned a lesson the hard way. Knowing what to post on Twitter and what is inappropriate is an important lesson, even for bigger brands.
From Pabst Blue Ribbon to Tampax, there were some wildly inappropriate tweets from brands that went viral for all the wrong reasons. The tweets were deleted, and the brands have since apologized.
It's safe to say that in 2023 brands will pull back a little and tone down their tweets to not repeat the mistakes of the past. This year could see better quality content coming from brands, small and big. Instead of focusing on controversial content, there will be a push for brands to post content that is genuinely valuable and useful for audiences.
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