12 Twitter Growth Lessons from Sahil Bloom

In 2018, Sahil Bloom didn't have a Twitter account. Today he has almost 700K followers. I studied his growth, and found great tactics you can probably use 12 growth tips based on @SahilBloom:

1. Find your Zone of Genius Know what your core skill is and double down on it. Sahil is an exceptional writer and he uses this skill to provide value to his audience. This is his zone of genius and he operates inside it.

Sahil Bloom

@SahilBloom

Operate in Your Zone of Genius Your Zone of Genius is where your interests, passions and skills align. Operating in your Zone of Genius means playing games you are uniquely well-suited to win. Once you identify it, you can stop playing *their* games and start playing *yours*.

2. Create evergreen content Create content that will be useful for years from now. People bookmark, refer and come back to Sahil's threads way after he's published them. Here's an example of such a thread -

Sahil Bloom

@SahilBloom

THREAD: 5 powerful mental models to help you win in a competitive world. In investing, business, startups, writing, or life...

3. Lean in to breaking news When a news item goes viral in your area of expertise, lean in to create content around it. Sahil does it in the finance world. He writes threads to explain complex concepts in simple language for his audience.

Sahil Bloom

@SahilBloom

By now, you've probably heard that the U.S. debt ceiling is causing quite a bit of drama in political and financial circles. Here's a simple breakdown of its history, purpose, and why you should (or shouldn't) care: https://t.co/5mjgkVN7cC

4. Put in the reps. When you're starting out quantity matters more than quality. Practice a skill every day to get better at it. Sahil has written hundreds of threads over 2 years that's why he's such a good writer. Follow the 30-for-30 Plan -

Sahil Bloom

@SahilBloom

30-for-30 Plan Jerry Seinfeld hangs a calendar on the wall and uses a red marker to put an X over every day that he completes his daily writing. It's not about quality, it's about consistency. If you want to improve at anything: • 30 days • 30 min per day Build the habit.

5. Be a storyteller Great writing is less about the information you share, more about the stories you can tell to communicate that information. Use the power of stories to make your threads impactful. Sahil writes brilliant story based threads -

Sahil Bloom

@SahilBloom

On April 1, 1996, Taco Bell announced its plan to make a transformative acquisition… Here’s a quick breakdown of the most profitable April Fools’ Day prank of all time:

6. Be an Educator If you are an expert in a topic, pass on your knowledge to your audience. Sahil uses his writing to break down complex concepts around finance, business and mental models. He helps his audience understand the world better.

Sahil Bloom

@SahilBloom

Powerful concepts everyone should know (to understand the world):

7. Curate great stuff Your twitter account is not about you, it's about your audience. How can you provide them with interesting insights and knowledge as they scroll through their feed. Sahil curates amazing content from a variety of sources -

Sahil Bloom

@SahilBloom

The outtakes of NASA astronauts trying to walk on the moon are amazing. https://t.co/MVviyifDQF

8. Test thread ideas first Tease out ideas in tweets to see the audience's reaction. If they like it then expand on it in a detailed thread. This ensures that your content will always work. Sahil wrote a thread on Network Effects after this tweet -

Sahil Bloom

@SahilBloom

@RaoulGMI This calls for a Network Effects 101...

9. Follow the Feynman Technique You don't understand something until you can teach it to a 5 year old. To provide value to your audience, teach them something complex in simple words. This is one of Sahil's most popular threads -

Sahil Bloom

@SahilBloom

The Feynman Technique (how to learn anything):

10. Get feedback on your content Before you hit publish on a thread, get some feedback from a few friends. Test the topic, the hook, the structure of the thread. Minor tweaks can improve the thread by 10X. Sahil gets feedback on his threads from his close friends.

11. Build a Library Connect different pieces of content with each other. So when someone discovers you for the first time, they can go down the rabbit hole of all your valuable threads and tweets. Sahi's "meta thread" has 1 Million+ impressions -

Sahil Bloom

@SahilBloom

1/ An Allegory of Finance I have been posting a lot of educational (and humorous!) threads on finance, money, and economics. My mission is simple: to demystify these concepts and make them accessible to everyone. All of the threads can be found below. Enjoy and please share!

12. Own your audience Platform risk is real. Twitter can limit your reach or ban your account for random reasons. Build your email list by plugging your newsletter under your best performing content. Sahil's newsletter has more than 115K subscribers -

Sahil Bloom

@SahilBloom

Those are 20+ frameworks to provide clarity and help solve complex problems. Follow me @SahilBloom for more writing on frameworks and decision-making. I share one framework in my newsletter every Friday. Join 115,000+ others who receive it! https://t.co/32basvpFtR

Hope this thread helps you in your Twitter growth. If you liked it then please let your followers find these gems from Sahil 👉 RT this thread ♻️ Thanks ❤️

Tibo

@tibo_maker

In 2018, Sahil Bloom didn't have a Twitter account. Today he has almost 700K followers. I studied his growth, and found great tactics you can probably use 12 growth tips based on @SahilBloom: