12 Twitter audience growth lessons from @matt_gray_

Matt Gray has absolutely exploded on Twitter in 2022. He has added 100K+ followers in just the 6 months. I did a breakdown of his Twitter growth strategy. Here's what I learned. 12 Twitter lessons from @matt_gray_

1. Write Threads Lots of them. The Twitter algorithm loves threads. Because it helps keep users on the platform. So publish threads. But make sure they're so good people can't ignore. The biggest reason for Matt's success is writing 2 high quality threads every week.

2. Make Content Actionable Everyone writes content on Twitter. There are 500 million tweets posted every day. But less than 1% of that content is useful to anybody. This is where Matt wins. You can read his tweets and apply them immediately.

MATT GRAY

@matt_gray_

Simple growth playbook: Newsletter: • Use @beehiiv • Publish 1x per week Social Media: • Post to Twitter and LinkedIn 2x per day • 2 threads / week, 2 carousels / week Monetization: • Create a $2k product • Build a free community • Drive people to the $2k product LFG

3. Use your DM Questions for new Ideas If you're good at something, you must be getting questions from people. From friends, followers, fans. Anything anybody asks you is a content opportunity. Turn your answer into an actionable tweet or thread.

MATT GRAY

@matt_gray_

A friend asked me: What would I do if I had to build an online community from scratch? My answer: - Find a niche I love - Share a simple tip each day - Engage in 10 convos per day - Listen to early signals - Create a "meeting place" on Slack And stay consistent.

4. Give away your secrets People will follow you for your expertise. And for that you will have to showcase your best work in public. If something has worked well for you, it can help your followers. Share it with the world -

MATT GRAY

@matt_gray_

9 slides I've used to generate $9M in revenue (steal these):

5. Write Irresistible Hooks Your thread is only as good as a hook. You can write a great thread, but with a poor hook it will be skipped by everyone. Spend as much time on the hook as on the the thread. And come up with threads like these -

MATT GRAY

@matt_gray_

I can teach you more in 2 minutes than you'll learn in 4 years. Here are 11 steps to start your own business:

6. Engage with large accounts There's no other way to kick-start your Twitter growth. Find large accounts in your niche and engage with them every day. That's how you get your content in front of more people.

MATT GRAY

@matt_gray_

I've tweeted 156 days in a row. And added 41k+ followers. Here are 4 simple lessons: 1. Write 2 threads per week 2. Engage with 15 people daily 3. Share 2 useful posts per day 4. Comment under large accounts Stay consistent. It's simple.

7. Engage with your followers Not many people do this. But if you want to build a community around yourself instead of just chasing followers, then engage with the people who engage with you. Matt does this brilliantly. His followers love him

Lyneé Foster

@proveitworks

@matt_gray_ No, thank YOU, friend—for bringing a smile to my face! 😊

8. Curate great stuff Curation is a great way to share valuable content with your audience. Not everything you publish has to be your own content. Do your research, and find interesting stuff that your audience will find helpful.

MATT GRAY

@matt_gray_

YouTube is free education. But 98% don't know the best professors on its virtual campus. Here are the top 10 channels to accelerate your learning:

9. Have a clear CTA A simple ask at the end of the thread can do wonders for your growth. Make it as simple as possible for your thread readers to become your followers.

MATT GRAY

@matt_gray_

Thanks for reading! Follow me @matt_gray_ for more content like this.

10. Diversify Your Audience Every social media platform comes with platform risk. So try to build an audience on at least 2 platforms. Twitter threads can easily be turned into LinkedIn carousel posts. Which boost LinkedIn growth.

MATT GRAY

@matt_gray_

I've gained 140k followers on LinkedIn and Twitter in 3 months. It's grown my one-person business to $50k/month. Here's the content stack that accelerated my growth:

11. Own your Audience Eventually you want to own your audience and not rely on social media platforms. That's where having a newsletter can help. Plug your newsletter signup page under your best performing tweets.

MATT GRAY

@matt_gray_

P.S. If you like systems and personal growth, you will love my weekly newsletter (it's free). Every Saturday morning get 1 business growth tip to grow your online business. Try it here: https://t.co/vWa0jgcLYL

12 Write Daily Writing is the highest ROI skill you can learn in 2022. It can help you with - - Twitter growth - LinkedIn growth - Newsletter growth Most of all - new connections and collaborations. As Matt says, Writing is a superpower.

MATT GRAY

@matt_gray_

I committed to writing daily when I became sober 26 months ago. Here are my results: → 98.2% adherence → 52k followers on Twitter →70k followers on LinkedIn → Countless new friends It's been the ride of a lifetime. Writing is a superpower.

Thank you for reading ❤️ Hope this thread helps with your Twitter growth. If you liked it then please let your friends find these gems from Matt 👉 RT this thread ♻️ And follow @tibo_maker for more like this

Tibo

@tibo_maker

Matt Gray has absolutely exploded on Twitter in 2022. He has added 100K+ followers in just the 6 months. I did a breakdown of his Twitter growth strategy. Here's what I learned. 12 Twitter lessons from @matt_gray_