10 Twitter Growth Lessons from @ShaanVP

Shaan Puri took his Twitter account from 0 to 330K followers in less than 2 years He's not your average Twitter creator. His content is unique, interesting and a reflection of his personal brand. I studied his growth and found some great insights 10 Lessons from @ShaanVP:

1. Ride trends Threads are a great way to grow on Twitter. But what's even better? Threads about current topics in your niche. Shaan's thread about the Metaverse went viral. It was spiky and interesting. And metaverse was a hot topic at the time.

Shaan Puri

@ShaanVP

Hot take: Everyone is wrong about the Metaverse. here's my 3 part theory..

2. Be Original 99% of the threads on Twitter are boring and repetitive. Shaan's writing is original. Like this thread about Clubhouse. It got him an interview with CNBC. And added 20K+ followers within a couple of days.

Shaan Puri

@ShaanVP

So... everyone seems to think clubhouse is the "next big thing" - but I think it's going to fail. Here's how I think it all goes down..

3. Don't be afraid of controversy Spiky opinions start interesting conversations. And help you build a stronger bond with your followers. They're a great way to build a personal brand on Twitter. Check this thread from Shaan -

Shaan Puri

@ShaanVP

A few semi-controversial things I believe 👇

4. Interesting + Educational content Your content should be fun but also informative. Nobody likes only 1 type of content. Your audience wants to learn, but without getting bored. This thread about Instagram food accounts is a great example -

Shaan Puri

@ShaanVP

This is the WILD story of a Instagram food accounts that are making 10M+ a year SELLING COOKIES if you haven't heard about this... let's dive in. https://t.co/Wio9F9lgix

5. Connect with interesting people Twitter is a "social" network. Which means you connect and collaborate with like-minded people. And share their work with your audience. Curating the best accounts to follow is a great way to do this.

Shaan Puri

@ShaanVP

If you wanna level up - the fastest hack is to hangout with people who are ALREADY at that level. The beauty of twitter is that you can hang with anyone. The problem is ppl follow the wrong accounts. It's noisy as f*ck. Here's 27 people you should follow (and why)👇

6. Share your decisions Many influencers on "business Twitter" only share theoretical knowledge. But plain theory isn't very useful for your audience. Shaan shares his actual business decisions and the reasons behind them.

Shaan Puri

@ShaanVP

Investing in skio was no brainer - founder an ex pro gamer - self taught coder - YC grad - ex growth eng Pinterest - wrote a great headline on landing page (“add subscriptions to your Shopify store without ripping your hair out”) Sure enough, getting customers left and right! https://t.co/cojSzUpALQ

7. Share wins and losses Twitter is not just about sharing wins. Sharing failures makes you more relatable to your audience. Shaan shares his best and worst openly on Twitter -

Shaan Puri

@ShaanVP

In 2021, I made some 🔥good decisions...and some terrible decisions 😭 I made some 🔥 good investments.. and some awful investments 😭 investments, decisions, purchases, advise, habits, - I wrote em all down. Here's my list of the 🔥BEST & WORST 😭for 2021 ⬇️

8. Build in Public - Be open about your work, and share your process with your audience. Shaan even hires people from within his followers. And puts out call job post tweets such as this -

Shaan Puri

@ShaanVP

HIRING - a meme god. +get paid $500/month (in bitcoin) +get paid to make memes +memes must be business/startup focused +no vacation, no sick days, you're making memes ffs looking for wit. apply by DM'ing meme 3 memes. Will attach examples of "good work" below:

9. Curate cool stuff If you post the same type of stuff all day, you will bore your audience. Add more color to your account. Curate interesting articles, podcasts, videos. And visuals -

Shaan Puri

@ShaanVP

nice visual, great principle h/t @ash_lmb https://t.co/WUL1F7tOGa

10. Validate your product ideas Twitter is a great place to get traction for your products early on. You can use it to validate your ideas and even pre-sell your offers. Shaan did it brilliantly with his Power Writing course -

Shaan Puri

@ShaanVP

I’m thinking of creating a course on Maven to teach the one skill that's helped me the most in my career... ...POWER WRITING - Got me my dream job in tech back in 2012 - Grew my twitter by 100k followers in 4 months - Drove over $5m in sales What is power writing?

Thank you for reading. Hope this thread gives you some ideas for your Twitter growth. If you liked it then please let your followers find these lessons from Shaan 👉 RT this thread ♻️ Thanks ❤️

Tibo

@tibo_maker

Shaan Puri took his Twitter account from 0 to 330K followers in less than 2 years He's not your average Twitter creator. His content is unique, interesting and a reflection of his personal brand. I studied his growth and found some great insights 10 Lessons from @ShaanVP: